The winner for my attention tonight was 20+ minutes was the A&R Channel, ARC, buried deep in the Comcast On Demand menu system.
Don't get me wrong here people, I am lucky to have gotten out alive to write this.
What sits in the bowels of ON Demand is usually bite sized bits of crap buried five menus deep under a layer of mediocre software and a UI so thick that I loathe entering into it. It's like content quicksand.
Tonight, however, I survived and found something so awesome and worthy that I thought it was time to shout about it. In the Music section of ON Demand there was a button, link, what have you, that listed the A&R Channel. I pressed OK to select it (and so should you) and then paged to the second menu for Keen on Media. Clicked it. Then read the info on ARC: Andrew Keen (yes, that Andrew Keen) interviews Ken Hertz, a dude who makes a living as music attorney.
I guess the reason that I am so excited about this is that I watched a show that looked like it was a podcast. It looked like it came from the internet. It looked like it was playing from that Apple device that puts moving pictures on my TV set. And not to be left out . . . the content was niche. When was the last time you watched something on television and a guest said Web 1.0, Web 2.0 and Web 3.0 in succession? Never.
There sitting in front of me were the guys from the picture above, a media attorney and Mr. Cult of the Amateur, participating in the future of television; the marriage of IPTV, podcasts, internet shows, our television sets and the traditional distribution of cable and satellite programming.
So who's making it happen?
From what I can tell from quick research it appears to be Seth Shapiro or his company New Amsterdam Media. Does anybody know for sure?