Croncast Listener Survey Results http://www.croncast.com/resized-images/none.jpg   Released: 2008-04-19 18:28:13 http://www.croncast.com/article/1641/Croncast-Listener-Survey-Results/

Well, we've shared with you, and now you've shared with us. Below is the survey data that over 200 of you filled out during the past year. I thought you guys might like to see what other listeners think of the show (good and bad), spend online, how much loot they make, if they have or don't have kids and a ton of other stuff.

Thanks for sharing!

Update: Likes and Dislikes have been moved to their own post.

Demographics
What is your age?
Answer Responses Ratio
<12 1 1%
18-24 8 4%
25-34 90 42%
35-44 83 39%
45-54 22 10%
55-64 9 4%
Totals 213 100%
What is your gender?
Answer Responses Ratio
Male 118 55%
Female 95 45%
Totals 213 100%
What is the highest level of education you have achieved?
Answer Responses Ratio
Less than high school graduate 3 1%
Graduated high school or received equivalent degree (e.g., GED) 9 4%
Attended college but did not graduate 40 19%
Graduated from 2-year college 23 11%
Graduated from 4-year college 79 37%
Masters Degree 44 21%
Doctoral Degree 10 5%
Other Professional Degree (MD, LLB, etc) 5 2%
Totals 213 100%
Please indicate which best describes the total combined income before taxes of all members of your household.
Answer Responses Ratio
Under $5,000 5 3%
$10,000 - $19,999 5 3%
$20,000 - $29,999 12 6%
$30,000 - $39,999 15 7%
$40,000 - $49,999 12 6%
$50,000 - $59,999 25 12%
$60,000 - $74,999 20 10%
$75,000 - $99,999 32 16%
$100,000 - $149,999 53 26%
$150,000 - $199,999 16 8%
$200,000 or over 9 4%
Totals 204 100%
What is your employment status?
Answer Responses Ratio
Full-time (35 hours or more) 156 73%
Part-time (less than 35 hours) 16 8%
Student 12 6%
Retired 5 2%
Temporarily unemployed 1 1%
Homemaker 19 9%
Other 4 2%
Totals 213 100%
What is your current marital status?
Answer Responses Ratio
Married 146 70%
Single, never married 45 21%
Divorced or Separated 18 9%
Widowed 1 1%
Totals 210 100%
Counting yourself, how many people are currently living in your household?
Answer Responses Ratio
1 24 11%
2 67 32%
3 39 19%
4 54 26%
5 20 10%
6 3 1%
7 1 1%
8 2 1%
Totals 210 100%
How many children under the age of 18 are currently living in your household?
Answer Responses Ratio
None 103 49%
One 38 18%
Two 48 23%
Three 15 7%
Four 3 1%
Five 1 1%
More than Five 1 1%
Totals 209 100%
Which of the following best describes your primary place of residence?
Answer Responses Ratio
I rent the apartment/co-op/condo where I live 35 17%
I rent the house in which I live 21 10%
I own the co-op/condominium where I live 6 3%
I own the house in which I live 137 65%
Other 11 5%
Totals 210 100%
What language is spoken most often in your household?
Answer Responses Ratio
English 203 95%
Spanish 1 1%
German 2 1%
Norwegian 1 1%
Other, Please Specify 7 3%
Totals 214 100%
Purchasing
Have you shopped online in the past 30 days?
Answer Responses Ratio
Yes 194 92%
No 16 8%
Totals 210 100%
How much did you personally spend on internet order items in the last 12 months?
Answer Responses Ratio
Nothing 4 2%
$1-$49 8 4%
$50-$99 13 6%
$100-$199 23 11%
$200-$499 52 25%
$500-$799 35 17%
$800+ 76 36%
Totals 211 100%
How often did you attend the movies in the last 90 days (3 months)?
Answer Responses Ratio
Once a week or more 3 1%
2-3 times a month 21 10%
Once a month 50 24%
Less than once a month 71 34%
I did not attend the movies in the last 90 days 66 31%
Totals 211 100%
When did your household last purchase or lease a vehicle?
Answer Responses Ratio
In the past 12 months 57 27%
1-2 years ago 52 25%
3-4 years ago 54 26%
5 or more years ago 35 17%
My household does not own or lease a vehicle 11 5%
Totals 209 100%
How many credit/debit cards do you own?
Answer Responses Ratio
None 9 4%
1 25 12%
2 62 30%
3 42 21%
4 38 19%
5 11 5%
6 or more 17 8%
Totals 204 100%
How much did you spend for computer software for home use in the past 12 months?
Answer Responses Ratio
Nothing 37 18%
$1 - $99 49 24%
$100 - $199 37 18%
$200 - $299 38 19%
$300 - $499 18 9%
$500 or more 25 12%
Totals 204 100%
Careers
How large is the organization in which you work?
Answer Responses Ratio
Less than 20 employees 28 18%
20 to 99 employees 24 16%
100 to 999 employees 40 26%
1,000+ employees 60 39%
I don't know 2 1%
Totals 154 100%
In which industry does your company primarily operate?
Answer Responses Ratio
Arts/Entertainment/Recreation 6 4%
Banking/Finance/Insurance 12 8%
Business Services 4 3%
Computer Hardware 4 3%
Education 18 12%
Government/Military/Defense 14 9%
Internet 11 7%
IT - Systems Integration 13 9%
Manufacturing 8 5%
Media 4 3%
Medical/Healthcare 14 9%
Professional, Scientific, & Technical Services 7 5%
Real Estate 4 3%
Retail/Distribution/Import/Export 3 2%
Telecommunications 2 1%
Other, Please Specify 29 19%
Totals 153 100%
What is your job title?
Answer Responses Ratio
Chairman/CEO/COO/Partner/President/Owner/Principal 11 7%
EVP/General Manager 1 1%
Vice President 5 3%
Director 8 5%
Manager 38 25%
Staff - non management employee 90 59%
Totals 153 100%
With which of the following job functions are you primarily involved?
Answer Responses Ratio
Arts/Creative/Design 6 3%
Business Development/Strategic Planning 7 4%
Consulting 11 6%
Customer Service 8 4%
Education/Teaching 11 6%
Engineering 1 1%
Executive 4 2%
Finance 7 4%
Healthcare Provider 4 2%
Human Resources 4 2%
IT Services 27 15%
Legal Services 2 1%
Production/Operations 19 11%
Research 5 3%
Sales/Marketing 6 3%
Software Development 2 1%
Technology Support/Help Desk 6 3%
Other, Please Specify 51 28%
Totals 181 100%
Listening Habits
Do you subscribe to the RSS feed for this show?
Answer Responses Ratio
Yes 188 83%
No, I listen to or watch this show without subscribing 39 17%
Totals 227 100%
How many episodes of this online show have you listened to or watched?
Answer Responses Ratio
None (I just saw this link to the survey on the site) 1 0%
2-3 1 0%
4-5 3 1%
6 or more 223 98%
Totals 228 100%
How often do you listen to or watch this show?
Answer Responses Ratio
I always listen to/watch each new episode 211 94%
I sometimes listen to/watch each new episode 11 5%
I rarely listen to/watch each new episode 2 1%
Totals 224 100%
About how much of each show episode do you generally listen to or watch?
Answer Responses Ratio
I always listen to/watch the entire episode 215 96%
Usually at least 75% 10 4%
Totals 225 100%
On average, how many times do you listen to or watch each episode?
Answer Responses Ratio
One time 210 93%
Two times 13 6%
Three times 2 1%
Totals 225 100%
How do you most often listen to this podcast?
Answer Responses Ratio
On my computer 60 29%
On my MP3, iPod or other portable player 141 68%
On my cell phone 2 1%
Other, Please Specify 3 2%
Totals 206 100%
How do you most often listen to or watch this podcast?
Answer Responses Ratio
On an iPod, MP3 player or other portable device with NO Internet capabilites 17 90%
On an iPhone, PSP, cell phone, or other portable device with Internet capabilities while NOT connected to the Internet 1 5%
Other, Please Specify 1 5%
Totals 19 100%
Satisfaction      
Subject Importance Satisfaction Gap
Audio Quality 8.22 9.53 -1.31
Video Quality 3.29 5.43 -2.14
Overall Quality 8.66 9.38 -0.72
Content 9.05 9.10 -0.05
Host(s) 9.32 9.52 -0.20
Reliability (new episodes available when promised) 7.77 9.04 -1.27
Length of episodes 7.07 8.82 -1.75
Frequency of new episodes 7.78 9.02 -1.24
Placement of ads or sponsorships in podcast 4.44 8.25 -3.81
Website design 5.40 7.86 -2.46
Website content 5.77 8.00 -2.23
Overall Satisfaction 9.31

Croncast Survey Kris Smith Betsy Smith Advertise Cronast Demographics

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