Stepping out of Room 214 into the hallway   Released: 2007-10-23 09:49:34

In January of this year I took the position, VP, New Media with Room 214, an internet and search engine marketing company. I brought with me Castlock, the podcasting and rss metrics platform that I developed in early 2006.

This was an exciting opportunity. I had built a solid relationship with the founders of the company over the previous year working closely with them to produce podcasting and new media campaigns for the Alltel Racing podcast (NASCAR driver Ryan Newman), four podcasts for NFL Pro Bowl players during 2006 season and many other client podcasts; all the while holding a position as Associate Director, e-Learning for another company. Many of you might remember us talking about this last January.

The last ten months working for Room 214 have been great, but the time has come for all of us to move on.

What will I do now?

I'm not sure. But I do have quite a few options . . . probably more than I realize. There are a couple that leading the pack right now.

My first option is to make sure my resume is up to the task of assisting me gain new full-time employment. It is pretty amazing how over the last three years podcasting and rss have transitioned to "new media" and are being welcomed into the corporate structure. All that bickering about every company being a media company seems to be coming true!

My second option is to put more energy into my podcast production company, Palegroove Studios, and get back in the saddle for podcast production, consulting and licensing of Castlock. When I started with Room 214 I put it on the back burner since I was doing the same work as my "day job".

My third option, and least viable as a solution, is to go all out Croncast. I would love nothing more than to be doing the show full time and bring video into the mix but this doesn't seem to be the right time.

That's it, that is what's been up around here.

Like any time of transition this is an interesting and exciting time. I am already wondering which path I will end up going down and where the choice(s) that I make will lead my family next.

If you've got any thoughts send them to me from the contact page, email kris[at] or send them the old fashioned way and give me a call on my GrandCentral line (thanks Rick!) at 630.445.1719.

Update: I should have added this the first time around (it was in the show notes from Monday!)

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Kris Smith Room 214 VP, New Media Palegroove Castlock

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