Steve Kaminski from the Grand Rapids Press has a review of the Alltel Racing Podast that shouldn't be missed by anyone interested in business podcasting, "Alltel's NASCAR podcast proves insightful". Kaminski comes to the podcast as a skeptic and leaves a believer in the power of podcasting.
" 'Yippee' is what I thought when I opened up my e-mail and read that Alltel has introduced the Alltel Racing Podcast this season.
Can you say "infomercial?"
On second thought, don't say it.
You would be wrong.
This is not scripted and rehearsed. With Borland, you get shoot-from-the-hip, no holds barred, opinionated talk.
I talked to Alltel executives last week, and they said they wanted to give fans a behind-the-scene look at their race team. That they deliver."
What Alltel has done is simply to follow rule one in podcasting to have successful show. What is that rule? Honesty. Just be honest. Be human.
Take a listen at www.alltelracingpodcast.com.
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