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10 Basic Digital Publishing Skills Journalists/Anyone Should Know... - SVW
(via - www.siliconvalleywatcher.com )
I read it on 03/16/10 at 08:10 PM
Posted on 03/17/10 at 12:09 AM

10 Basic Digital Publishing Skills Journalists/Anyone Should Know...

By Tom Foremski - March 16, 2010

Most journalists I know can barely type, they certainly can't spell but they can tell a great story.

Most professions have to continually upgrade their skills yet I know lots of journalists that are very reticent about adding new skills. They hate to shoot photos, or video, or edit the video. I know a journalist that does not know how to upload a photo!

Carrying a pencil and a notepad is not enough, journalists need to know how to produce media content in a variety of ways.

Here are ten basic skills journalists, heck, anyone should know:

1 - How to shoot a photo with a digital camera and transfer it to a computer for a quick edit.

2 - How to upload an image to a web site in the right format and size.

3 - How to add a hyperlink to a word or part of a sentence by hand. (i.e. hyperlink)

4 - How to quickly shoot digital video and do a quick edit and upload it to a hosting service such as YouTube, in the right format.

5 - How to embed the code for a video in a web page and resize it to fit the page width.

6 - How to capture audio for a video, or just an audio-only podcast, so that the audio is clear and background noise is minimal.

7 - Know some basic HTML and what it does so that common problems with a web page can be quickly fixed.

8 - Know some basic CSS (Cascading Style Sheets) and what it does, and be able to quickly fix any problems with a web page.

9 - Know how to promote your content on the Internet without alienating contacts and family.

10 - Know how to get used to an always-on work day that often extends beyond 9-to-5, and produce three times as much digital media content as you think you can, while maintaining high standards of quality and accuracy.




Tags: journalists  skills  video  basic  digital  
 
 

AppleInsider | NPR, WSJ plan Flash-free Web sites for Apple iPad
(via - www.appleinsider.com )
I read it on 03/16/10 at 08:00 PM
Posted on 03/16/10 at 11:58 PM

NPR, WSJ plan Flash-free Web sites for Apple iPad

By Katie Marsal

Published: 03:50 PM EST

In addition to new App Store software, National Public Radio and The Wall Street Journal also plan to create specific versions of their Web sites completely devoid of Adobe Flash for iPad users.

This week Peter Kafka with MediaMemo revealed that both NPR and the Journal will convert at least some portions of their Web site to load properly on the iPad. The custom-built sites will feature the same content and run concurrently with the traditional and iPhone/mobile-friendly versions of each Web site.

"Visitors to the newspaper's front page will see an iPad-specific, Flash-free page," Kafka said of the Journal's iPad Web site. "But those who click deeper into the site will eventually find pages that haven't been converted."

The news comes weeks after Virgin America revealed it dropped Flash content from its new Web site in order to allow users with iPhones to check in for flights.

But the Journal and NPR are both also creating App Store software specifically for the iPad, suggesting that content providers are taking a multi-pronged approach to Apple's forthcoming multimedia device. Kinsey Wilson, head of digital media for NPR, declined to give Kafka an advance look at the organization's forthcoming iPad application or Web site, but did provide a hint as to what the experience could be like.

"Wilson says that while iPhone apps are a 'very intentional experience' --you load the thing up and seek out specific content -- he thinks the iPad will be a 'lean back device,'" Kafka wrote. "That's traditionally the distinction multimedia types use to differentiate between a computer and a TV. Intriguing."

The exclusion of Adobe Flash from the iPad and subsequent comments attributed to Apple co-founder Steve Jobs, in which he allegedly called the Web standard a "CPU hog," have led to a considerable amount of debate over its merits and shortcomings.

Contributing to the conversation in January was Google, which added support for rival format HTML5 to the most popular video destination on the Internet, YouTube. The beta opt-in program is available only for browsers that support both HTML5 and H.264 video encoding. Apple, too, has placed its support behind HTML5.

For more on why Apple isn't likely to add support for Flash in the iPhone OS, read AppleInsider's three-part Flash Wars series.



Tags: ipad  flash  web  apple  site  


 
 

Asus Eee Keyboard due out in April, eBook Reader coming soon
(via - Liliputing )
I read it on 03/02/10 at 09:32 AM
Posted on 03/02/10 at 02:13 PM

It's been well over a year since Asus first showed off its Eee Keyboard concept, which packs a complete Windows computer into a keyboard that you can connect to a TV over a wireless HDMI connection. The idea is that you can surf the web, stream video over a home network, or do just about anything you can do with a PC on your TV. The keyboard also has a built in touchscreen panel for interacting with certain elements of the computer while you're watching a video or doing something else with the TV display.

Now, after a major redesign and a lot of waiting, Asus says it will finally get around to launching the Eee Keyboard in April. The question is more than a year later, are you still at all interested in this device?

Asus has also officially introduced the DR-900 eBook reader. It has a 9 inch display, WiFi, and optional 3G. Its battery is supposed to be good for up to 10,000 page turns.

While Asus hasn't made all the specs official yet, earlier this year specs were released for a mighty similar looking machine called the DR-950, which has a 1024 x 768 pixel display., 4GB of storage, headphone jack, and support for MP3, ePUB, PDF and TXT formats.

No word on a launch date or price yet.

Post from: Liliputing

Asus Eee Keyboard due out in April, eBook Reader coming soon





Tags: keyboard  asus  eee  tv  year  
 
 

20 Android Apps for AT&T's Motorola Backflip
(via - Android Tapp )
I read it on 03/02/10 at 08:50 AM
Posted on 03/02/10 at 01:31 PM

Now that AT&T has joined the Android revolution, the first question new Android users will ask is what Android apps should I download? Luckily we've created a simple guide to get you started:

First we'll start with the operating system version of the Motorola Backflip at launch, which is version 1.5 :-( the latest and greatest to date is 2.1 (with majority of users on 1.6). This may affect your ability to download some apps as they are compatible with higher versions of the OS. Why is the OS version so out of date? Motoblur Motorola tricked out the software for social networking ease however they have not released Motoblur on the latest and greatest Android OS. Don't fret an update is coming soon.

Now that we're over the OS hump, we'll recommend some of the best Android apps for your Motorola Backflip many for free!

ASTRO File Manager

Browse and Search files on your SD Card and phone with Astro File Manager.

Advanced Task Killer

Close individual or all apps and background services with Advanced Task Killer.

Meridian Player

Meridian Player Start Screen

Meridian Player for Music & Videos.

Dolphin Browser

Dolphin Browser allows you to browse the web using Tabs and create shortcuts using Gestures.

Handcent SMS

Handcent SMS offers text messaging like on iPhone, get T9 text capabilities and text signatures.

Shazam

Shazam Listening

Shazam... simply awesome! Get any song by simply letting your phone listen to it!

i Music Tao

i Music Tao Last.fm Popular Artists 50

i Music & i Music Tao allows you to download free MP3s.

Pandora Radio

Stream music for free with Pandora Internet Radio.

Gmote

Turn your AT&T Backflip into a media remote with Gmote and even control your computer via phone!

ShopSavvy

ShopSavvy Start Screen

Scan bar codes of products in stores to find best pricing nearby or online with ShopSavvy.

Google Shopper for Android

Shopper Start Screen

Photo scan products to get pricing and details with Google's Shopper

Aloqa Always Be A Local

Aloqa location-based app finds places nearby you versus you searching for it.

Abduction!

Abduction! Is an additive game using your phone's accelerometer.

Robo Defense

Robo Defense is a classic tower defense game for Android phones.

Mystique. Chapter 2: The Child

Check out parts 1, 2, and 3 of the Mystique 3D horror puzzle game series.

Wixel

Like words games? Try Wuzzle for hours of fun!

Jewellust

Kill time with addictive Jewellust game

Solitaire

You can't forget a classic time-killer like Solitaire.

What the Doodle!?

What The Doodle!? Start Screen

Guess what others are drawing while they guess your drawing all online with What The Doodle!?

BlackJack Pro

Blackjack Pro in Game Play 4

Satisfy your Vegas crave with Blackjack Pro!

If you download all these apps you might run out of space on your Backflip! Do check these apps out and tell us what you think in the comments.

Algadon Free Online RPG. Fully Mobile Friendly.




Tags: android  apps  backflip  music  download  
 
 

6 Free Android Apps That Will Make You Drop Your iPhone
(via - mashable.com )
I read it on 02/28/10 at 11:14 AM
Posted on 02/28/10 at 04:12 PM

Shared by Kristopher
android apps, android, nexus one

6 Free Android Apps That Will Make You Drop Your iPhone

Android vs iPhone imageThe Android Market may still lag behind the iPhone App Store in terms of variety and quality, but there is something to be said for the Android operating system's extremely tight integration with existing Google products, and the wide choice of devices and carriers.

There's no question that the iPhone has many wonderful apps, but Android's smart syncing with existing tools, interesting Android-only experiments coming every day from Google employees, and its open marketplace model have yielded some tools that may give the average iPhone user pause.

If you're looking for a change, or you're in the smartphone market and still weighing the pros and cons, consider these Android-only apps and how they might fit into your work, play, and mobile lifestyle.


1. OpenHome

OpenHome Image

There's no denying that the iPhone OS is a gorgeous piece software. But when it comes to the home screen, you get what you get, and you don't get upset, to quote a nursery school mantra.

Android is completely open-source, which means that apps can change the functionality and appearance of the OS, if you permit them to. This isn't always good for safety, but it's great for customization.

OpenHome is one of the leading customization apps available on the Market. It functions as a replacement for the default home screen, into which you can load customs skins, icon packs, and fonts many of which are freely available in the Market and created by other users.

In addition to the look and feel of your OS, OpenHome also allows for other custom tweaks including soft keyboard improvements and widget modifications.


2. Google Voice

Google Voice Image

Imagine a world where you never have to listen to another voicemail again. That's almost what you get when you set up Google Voice and utilize the Android app. Google Voice lets you keep your existing mobile number, but will forward your missed calls to a generated Google number that you can check on the web, in your e-mail, or via the app.

The service automatically generates voicemail transcription that is usually accurate enough to get the gist of what the caller is saying. Instead of getting a voicemail on your phone, you'll receive and e-mail (or text message) with the transcription.

The app then lets you scroll through your messages visually, like an e-mail inbox, and stream the audio messages from the web as needed, all without wasting precious mobile minutes.

There are certainly other great voicemail alternatives for the iPhone (and Voice is available as a web-based service), but Google Voice's deep integration with Gmail (you can also enable audio playback within web e-mail messages) makes it a great compliment to your hand-held arsenal of communications tools.

Google Voice is still an invite-only service at the moment. You can request an invite from Google here, or hit up your friends on social networks for one.


3. NESoid

NESoid Image

Classic gamers rejoice! NESoid is a Nintendo ROM emulator for Android that actually works. The app itself is software that interprets ROM files the format of choice for hacked console games. Assuming you're loading a worthwhile ROM file from your SD card, the gameplay is really smooth.

The lite version of NESoid is free, but prevents you from loading a saved-state of a game. The full version will cost you $3.49 and unlocks this feature.

Most ROMS are not exactly kosher in terms of copyright, so we'll leave it at your discretion whether you want to actually track down the games. This is likely why console emulators have not made it through the stringent App Store approval process, but are now appearing in Android's more liberal Market.


4. Google Finance

Google Finance Image

If you've got an eye on your stock portfolio 24/7, Google Finance can be a useful tool for getting customized, real-time quotes.

The Android app syncs directly to your Google Finance portfolios and streams live data right into your hands by way of quote updates, charts, and financial news.

Android is currently the only mobile platform with an official Google Finance app.


5. Google Listen

Google Listen Image

Google Listen is a unique offering from Google Labs that functions like a search engine and subscription tool for podcasts across the web. If you're on the train and realize you've forgotten to download the latest episode of NPR's This American Life, simply fire up Google Listen, search for it, and stream it immediately, from the source.

Google Listen effectively eliminates the need to download podcasts or connect your handset to your computer. And with subscription options built in, once you find a show you like, you'll never miss an episode while you're on the go.


6. Gmail and Google Calendar

Last but not least, the utility of the fully integrated Gmail and Calendar apps that come built-in to the Android OS cannot be overstated. One of the core reasons why any Gmail or Google Apps user should go Android is that the handset will complete your suite of cloud computing productivity tools.

Because of the intrinsic link between your Android phone and your Google account, the mobile functionality of Google apps like Gmail and Calendar are seamless. Draft an e-mail on your phone and it is instantly viewable in your drafts folder on the web. Update an appointment on the web Calendar, and it's reflected on your phone seconds later.

Android users also enjoy the built-in functionality of shared calendars, Gmail labels, threaded conversations, and Send As accounts if it is configured in your settings.

If you live and work out of your Gmail inbox, an Android handset is the perfect extension.


More Android resources from Mashable:


- 7 Mind-Blowing Free Android Apps
- Free Multiplayer Android Games [3 of the Best]
- 3 News Apps for Android Compared
- The Best Free Twitter Apps for Android
- 30 Android Apps to Watch
- 8 Android Apps Worth Paying For (And Some That Aren't)




Tags: android  google  apps  gmail  app  
 
 

New to Android? Welcome to Android Advice!
(via - Android Tapp )
I read it on 03/01/10 at 01:00 PM
Posted on 02/23/10 at 01:59 PM

As more wireless carriers adopt Google Android, many new consumers ask frequently how to do common tasks on their Android phone. This section is dedicated to offering Android Advice to new and experienced Android consumers. There will be more to come, however here are the top 6 frequently asked questions by new Android users:

1. What Android apps should I download?

There are many list all over the web, even many on our website (coming from Blackberry to Android see this list). We'll list a few must have best Android apps to get you started:

Keep visiting www.AndroidTapp.com for the best Android app recommendations.

2. How do I setup email accounts?

First gather your POP3 or IMAP protocol access information. Launch Email > type email address and password > Choose either POP3 or IMAP account > enter Incoming POP3 or IMAP protocol information > enter Outgoing information > choose whether email account is default.

3. How do I save battery power?

Try turning off Bluetooth, Wifi and GPS when not needed. Try to minimize update intervals of some apps such as Facebook and Twitter from the settings menu. There are apps to help manage battery power for you such as Power Manager.

4. How do I Customize my phone?

There are many home screen customization apps to give a completely different experience; popular apps include aHome, Open Home and SlideScreen.

5. How do I set Ringtones?

Either purchase them from sources like Amazon MP3 or download free with Mabilo Ringtones.

To place your own MP3 songs as ringtones go to the Android Market to download Rings Extended. Plug your phone to computer via USB cable. An icon will appear in the top left notification bar, slide the bar down (this is called the window shade). Tap USB connected > Mount > on your computer a new drive will appear > drag your own MP3 files to the drive > tap home button > Menu button > Settings > Sound & display > Phone ringtone > choose Rings Extended to browse your MP3 files on the phone.

6. How do I import my Contacts from SIM card?

From home screen tap Menu > Contacts > Menu > Import contacts > Import All (Import allows for single imports)

Have more questions? Feel free to ask in the comments below or Contact Us!

Algadon Free Online RPG. Fully Mobile Friendly.




Tags: gt  android  apps  home  power  
 
 

Cyclist Floyd Landis Accused Of Illegal Computer Hacking
(via - Techdirt )
I read it on 02/15/10 at 11:02 PM
Posted on 02/16/10 at 12:31 AM

Apparently, a French court has issued an arrest warrant for cyclist Floyd Landis, who won the 2006 Tour de France, but then had the award stripped after he tested positive for abnormally high levels of testosterone, implying some kind of doping. Now, we've argued in the past that the line between drugs and other forms of performance enhancement is pretty blurry at times, but if you're caught breaking the rules, hacking into the computers of the lab holding your test results in an attempt to discredit them certainly doesn't look particularly sporting.

Permalink | Comments | Email This Story





Tags: cyclist  hacking  landis  floyd  breaking  

 
 

Blog to Book?
(via - Matt Cutts: Gadgets, Google, and SEO )
I read it on 02/16/10 at 12:06 AM
Posted on 02/15/10 at 11:23 PM

I recently went looking for some software to make a blog into a book. Here's what I found:

- Lulu will take PDF files for a book. Blogbooker.com will try to create a PDF from a blog. Unfortunately, my blog made BlogBooker choke (I have 991 posts from my blog) even when I excluded comments.

- Blurb.com will try to create a book from a blog, but it only supports blogs hosted on WordPress.com, not other WordPress blogs. That will help some people who want to print their blog into a book, but not everyone.

- I had the best luck with FastPencil. In order to reduce the size of your exported blog, you'll first want to go to your comments section, click on the spam link and clear out any spam comments by selecting all the spam comments and clicking Empty Spam. Then you can export your WordPress blog (from the Dashboard, click Tools, then Export) as an XML file that you can download to your computer. From there, FastPencil lets you upload the .xml file and then select which blog posts to include in the book. You can also filter by time, which I had to do. Even my blog posts (no comments) from the last year and a half still made a 350+ page book, and FastPencil choked on turning my entire blog into a book.

FastPencil did a few things well. Included images were imported, and some formatting such as bold made it into the PDF. But other formatting, such as code formatting and newlines/spacing between paragraphs didn't make it. Embedded content such as videos or polls were likewise empty. Trying to import my entire blog also didn't work. But all in all, I was impressed with FastPencil. They also have nice collaboration tools (e.g. you can designate editors, reviewers, co-authors, and project managers to help in writing/polishing the content). The site also works through your web browser instead of as a downloadable program, which appealed to me. If you're used to WordPress, FastPencil won't be too much of a change.

It's still not a point-and-click affair to make a nice looking coffee table book out of a blog, but it's getting closer. Right now, the make a book niche feels like the early days of recordable CDs. Back then, CD-R discs were expensive enough that I would spend time to make sure that I used all the free space on the CD. Eventually prices dropped so much that you didn't feel bad about burning a half-empty or not-perfectly-polished CD.

If you've tried other blog-to-book services or websites, let me know your experiences in the comments.




Tags: blog  book  comments  fastpencil  wordpress  
 
 

The Man Who Looked Into Facebook's Soul
(via - ReadWriteWeb )
I read it on 02/09/10 at 11:26 AM
Posted on 02/09/10 at 05:15 AM

Youth social networking researcher danah boyd has observed that many people presume the way they use social networks is the way everyone uses them. "I interviewed gay men who thought Friendster was a gay dating site because all they saw were other gay men," she says. "I interviewed teens who believed that everyone on MySpace was Christian because all of the profiles they saw contained biblical quotes. We all live in our own worlds with people who share our values and, with networked media, it's often hard to see beyond that."

Now picture our perspective leaving our own experiences, zooming out and up until we can see how all the different groups are interacting on a worldwide social network. That bird's-eye view could be both beautiful and horrible if the resolution was clear enough. That's what a Ramen-eating, ex-Apple engineer named Pete Warden is about to release to the public this week.

Sponsor

This Wednesday, Warden will make Friend, Fan page and name data from hundreds of millions of Facebook users available to the academic research community. It's a move that Facebook has to have seen coming, a move that many in the data-centric community have been calling on the company itself to do for years, and an event that's been complicated by Facebook's recent privacy policy changes, which have muddied the waters of right and wrong but rendered even more data available for outside analysis.

If what people call Web 2.0 was all about creating new technologies that made it easy for everyday people to publish their thoughts, social connections and activities, then the next stage of innovation online may be services like recommendations, self and group awareness, and other features made possible by software developers building on top of the huge mass of data that Web 2.0 made public. It's a very exciting future, and Warden is about to fire one of the earliest big shots in that direction.

Nerds in Space: Social Graph Analysis For Solving Large-Group Problems

Warden studied Computer Vision in college in the U.K., then got into game development. After moving to L.A., he spent six years building graphics drivers for the original Playstation and the XBox. Then he started his own independent business, where, thankfully, he open-sourced much of his work (something he's still doing today).

When he found out that starting his own business wasn't going to work with his immigration status, he was very fortunate to have also caught Apple's eye with the software he had been releasing to the public. Apple bought his company in order to bring him on board. The proceeds of that small sale are now sustaining his next project after going independent again.

After spending five years at Apple struggling to navigate the maze of people and connections and types of expertise in order to get the information he needed, Warden decided to go independent and build a company that solved exactly that kind of problem. "I can't think of a better big company to work for, but it was still a big company," he says. "It was hard to find the right people to talk to, whether for particular expertise or for contacts at external companies." And so Warden left Apple to build a company that would use social graph analysis to solve problems like that. He called the company Mailana.

We've written here a number of times about Mailana's tool that analyzes the social graph of any Twitter user. Enter the username of someone on Twitter and Mailana will show you which 20 other people the user has exchanged the largest number of reciprocal public @ replies with. Find someone interesting or important? Mailana's Twitter analyzer will tell you who they most regularly interact with. See, for example, The Inner Circles of 10 Geek Rockstars on Twitter.

Pulling Down the Facebook Social Graph

Now Warden is about to unveil a much larger project along the same vein. For the past six months he's been crawling public profile pages on Facebook. He now has more than 215 million of them indexed and updated about once a month. When he began he was using the Web crawling service 80legs, but over time he had to build his own crawling infrastructure.

When I talked to him this afternoon, he had already begun uploading 100 GB of user data onto his server to make it available for academic research starting on Wednesday. Warden says he's removed identifying profile URLs but kept names, locations, Fan page lists and partial Friends lists. All those fields of data are just waiting to be analyzed and cross referenced. That's one very rich resource.

Yesterday Warden posted some of his own initial observations from the data on his personal blog. Those included:

  • In almost every state in the Southern U.S., God is number one most popular Fan page among Facebook users. Among people in the L.A., San Francisco and Nevada regions? "God hardly makes an appearance on the fan pages, but sports aren't that popular either," Warden writes. "Michael Jackson is a particular favorite, and San Francisco puts Barack Obama in the top spot." In the Oregon and Idaho region? Starbucks is number one.
  • In the Mormon-influenced areas of Utah and Eastern Idaho, the most popular Fan pages are The Book of Mormon, Glen Beck and the vampire book Twilight, which was authored by a Mormon.
  • The bulk of Warden's posted analysis yesterday was about location networks. People in the western U.S. tend to have Facebook friends all over the country; people in the southern U.S. tend to mostly be friends with people who have remained in the same area.

Taking a Deeper Look

These observations are interesting, but they are only the beginning of what's possible. Name, location, friends and interests are great data points to analyze. Warden has written a program that will estimate gender as well, based on names. All these data points can be cross-referenced with outside data, too. Members of Facebook's own staff did this kind of analysis when they compared user last names to U.S. Census data, which allowed them to estimate changes in Facebook's racial composition over time based on the likelihood of people with particular last names to report a particular racial backgrounds.

"I'm mostly thinking 'What do I try first?'," Warden says. "There's so many interesting ways to slice the data - especially as I'm starting to get changes over time. I'm also trying to map out political networks in aggregate; how polarized the fans of particular politicians are - so how likely a Sarah Palin fan is to have any friends who are fans of Obama, and how that varies with location too. One of my favorite results is that Texans are more likely to be fans of the Dallas Cowboys than God."

Warden says he hasn't talked to anyone from Facebook since he started crawling the site, but he did get an email from someone on the security team asking him to take down instructions he'd posted that exposed a security hole that made harvesting peoples' email addresses easy. So the company is paying attention. "I'd love to see them put me out of business by putting decent data out there," Warden says. He says his Amazon Web Services bill was over $5,000 last month.

Why is he indexing all this content and why is he going to hand it over to the academic world later this week? "I am fascinated by how we can build tools to understand our world and connect people based on all the data we're just littering the Internet with," Warden says.

"Nobody thinks about how much valuable information they're generating just by friending people and fanning pages. It's like we're constantly voting in a hundred different ways every day. And I'm a starry-eyed believer that we'll be able to change the world for the better using that neglected information. It's like an x-ray for the whole country - we can see all sorts of hidden details of who we're friends with, where we live, what we like."

For a great example of the kind of social impact that data analysis can make, Warden points to some of the fascinating ways that GIS data is illuminating the intersection of race and public services. Data has shed light on social injustices for decades, and measurable information about the interactions of hundreds of millions of people every day on Facebook offers opportunities to discover both good and bad news about the contemporary human condition.

Warden says he's not yet been able to interest any investors in his ideas for businesses based on this data, so his girlfriend Liz Baumann, a former insurance actuary, stepped in to help and is now running much of the crawling. He says he's now focused on "working on ways of presenting all this information in a form that answers questions for people willing to pay." His first experiment along those lines is the very interesting FanPageAnalytics.com.

What does Pete Warden hope for from this week's public release of all this Facebook data? "Hopefully I'll get to see a bunch of interesting [academic research] papers come out of it, worst case. And I'd like to be the guy people turn to when they need stuff like this."

Already well-respected among a fringe group of bleeding-edge geeks, we hope that Warden's work on social graph analysis will end up impacting a far larger number of people than may ever know his name.

Discuss




Tags: warden  data  facebook  social  company  
 
 

A Red State-Blue State Angle to Yellow Pages Popularity
(via - The Deets - Ed Kohler's Blog )
I read it on 02/08/10 at 11:04 AM
Posted on 02/07/10 at 02:00 PM

I was playing around with Google Trends searches for the term Yellow Pages the other day and noticed what appears to be a difference in the popularity of yellow pages between red states and blue states. For example, here's a breakdown of the popularity of the term Yellow Pages in the United States, according to Google Trends:

Yellow Pages in the United States

Things are clearly on the decline over time. In fact, Chris Silver Smith projected that if this trend continues, the yellow pages will be toast.

Google Trends also allows for state by state views of a term's popularity. For example, here is what the term Yellow Pages looks like when filtered for Massachusetts:

Yellow Pages in Massachusetts

Notice the steeper decline than the national level.

Heading South, here is what Alabama looks like:

Yellow Pages in Alabama

Less steep than the national trend.

It looks like Louisiana has spilled the least amount of yellow blood over the past six years:

Yellow Pages in Lousisiana

And what city within Louisiana is the strongest? Metairie: the city that elected white supremacist David Duke to Congress in 1990.

What about Minnesota? The yellow pages decline is much steeper than the national average:

Yellow Pages in Minnesota

Of course, there are some cities holding out. Louisianas of the North, perhaps? Here they are:

Yellow Pages in Minnesota Cities

This may help explain why yellow pages companies have such a hard time understanding pushes for opt-out legislation in places like Minnesota, Oregon, and Hawaii. On the ground in places like Texas or South Carolina, yellow pages use may be holding relatively strong. I'm sure there are places that are practically a generation behind major US cities when it comes to Internet access. Without fast, reliable Internet access and the funds to buy a decent computer, the Yellow Pages are a rational choice for business information. That's less the case in major cities, who've generally had access to 10+ years of high speed Internet access.




Tags: yellow  pages  term  access  popularity  
 
 
 
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