Twitter may be working on the imminent launch of its own advertising platform, but that hasn't stopped others from rushing to profit from the social network. A Twitter ad service called 140proof announced today that its ads will now be integrated into the iPhone and Android mobile apps from HootSuite, a Twitter tool that many businesses use to manage their social-media marketing campaigns. Unlike some other advertising options for Twitter, which have seen celebrities paid to endorse products in their posts, 140proof ads are messages posted to a user's stream by the company in service of a specific targeted ad campaign.

140proof, which is based in San Francisco and backed by a $2-million investment raised last summer from Blue Run Ventures and Founders Fund, said that its algorithm aims ads at users based on their profiles and other public data. Other Twitter advertising services include Ad.ly, which has gotten some press attention for paying celebrities such as Kim Kardashian thousands of dollars to endorse products to their followers, as well as Magpie, Assetize and IZEA.

The question all of these services will inevitably confront including Twitter itself, once it launches its own platform is how users will react to a wave of advertising in what was once an ad-free social network (in the case of 140proof, of course, you can simply not use HootSuite's mobile apps and you won't see them). Many of these services are only just ramping up in what will undoubtedly become a much bigger campaign to bring ads to the Twittersphere. So what will you do when ads start appearing in your Twitter stream?

Related content from GigaOm Pro (sub req'd):

How Human Users Are Holding Twitter Back

Shared by Kristopher
android apps, android, nexus one

The Android Market may still lag behind the iPhone App Store in terms of variety and quality, but there is something to be said for the Android operating system's extremely tight integration with existing Google products, and the wide choice of devices and carriers.

There's no question that the iPhone has many wonderful apps, but Android's smart syncing with existing tools, interesting Android-only experiments coming every day from Google employees, and its open marketplace model have yielded some tools that may give the average iPhone user pause.

If you're looking for a change, or you're in the smartphone market and still weighing the pros and cons, consider these Android-only apps and how they might fit into your work, play, and mobile lifestyle.

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1. OpenHome

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There's no denying that the iPhone OS is a gorgeous piece software. But when it comes to the home screen, you get what you get, and you don't get upset, to quote a nursery school mantra.

Android is completely open-source, which means that apps can change the functionality and appearance of the OS, if you permit them to. This isn't always good for safety, but it's great for customization.

OpenHome is one of the leading customization apps available on the Market. It functions as a replacement for the default home screen, into which you can load customs skins, icon packs, and fonts many of which are freely available in the Market and created by other users.

In addition to the look and feel of your OS, OpenHome also allows for other custom tweaks including soft keyboard improvements and widget modifications.

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2. Google Voice

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Imagine a world where you never have to listen to another voicemail again. That's almost what you get when you set up Google Voice and utilize the Android app. Google Voice lets you keep your existing mobile number, but will forward your missed calls to a generated Google number that you can check on the web, in your e-mail, or via the app.

The service automatically generates voicemail transcription that is usually accurate enough to get the gist of what the caller is saying. Instead of getting a voicemail on your phone, you'll receive and e-mail (or text message) with the transcription.

The app then lets you scroll through your messages visually, like an e-mail inbox, and stream the audio messages from the web as needed, all without wasting precious mobile minutes.

There are certainly other great voicemail alternatives for the iPhone (and Voice is available as a web-based service), but Google Voice's deep integration with Gmail (you can also enable audio playback within web e-mail messages) makes it a great compliment to your hand-held arsenal of communications tools.

Google Voice is still an invite-only service at the moment. You can request an invite from Google here, or hit up your friends on social networks for one.

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3. NESoid

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Classic gamers rejoice! NESoid is a Nintendo ROM emulator for Android that actually works. The app itself is software that interprets ROM files the format of choice for hacked console games. Assuming you're loading a worthwhile ROM file from your SD card, the gameplay is really smooth.

The lite version of NESoid is free, but prevents you from loading a saved-state of a game. The full version will cost you $3.49 and unlocks this feature.

Most ROMS are not exactly kosher in terms of copyright, so we'll leave it at your discretion whether you want to actually track down the games. This is likely why console emulators have not made it through the stringent App Store approval process, but are now appearing in Android's more liberal Market.

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4. Google Finance

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If you've got an eye on your stock portfolio 24/7, Google Finance can be a useful tool for getting customized, real-time quotes.

The Android app syncs directly to your Google Finance portfolios and streams live data right into your hands by way of quote updates, charts, and financial news.

Android is currently the only mobile platform with an official Google Finance app.

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5. Google Listen

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Google Listen is a unique offering from Google Labs that functions like a search engine and subscription tool for podcasts across the web. If you're on the train and realize you've forgotten to download the latest episode of NPR's This American Life, simply fire up Google Listen, search for it, and stream it immediately, from the source.

Google Listen effectively eliminates the need to download podcasts or connect your handset to your computer. And with subscription options built in, once you find a show you like, you'll never miss an episode while you're on the go.

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6. Gmail and Google Calendar

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Last but not least, the utility of the fully integrated Gmail and Calendar apps that come built-in to the Android OS cannot be overstated. One of the core reasons why any Gmail or Google Apps user should go Android is that the handset will complete your suite of cloud computing productivity tools.

Because of the intrinsic link between your Android phone and your Google account, the mobile functionality of Google apps like Gmail and Calendar are seamless. Draft an e-mail on your phone and it is instantly viewable in your drafts folder on the web. Update an appointment on the web Calendar, and it's reflected on your phone seconds later.

Android users also enjoy the built-in functionality of shared calendars, Gmail labels, threaded conversations, and Send As accounts if it is configured in your settings.

If you live and work out of your Gmail inbox, an Android handset is the perfect extension.

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More Android resources from Mashable:

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- 7 Mind-Blowing Free Android Apps
- Free Multiplayer Android Games [3 of the Best]
- 3 News Apps for Android Compared
- The Best Free Twitter Apps for Android
- 30 Android Apps to Watch
- 8 Android Apps Worth Paying For (And Some That Aren't)

These days, the words "social media campaign" are on the lips of everyone around, from media professionals to small business owners to college students in coffee shops. While the idea of a social media campaign is becoming widespread, the tools to manage one are often left for the former, while the latter look in awe at the price.

ViralHeat, a social media analytics firm, hopes to fill the space left empty by other, far more expensive services.

Sponsor

The Basics

ViralHeat has been around for just over six months, providing a low-price but full-featured social media analysis for the budget minded. We had a chance to chat with CEO Raj Kadam and founder Vishal Sankhla today before the relaunch, which is unveiling support for Facebook monitoring, a new user interface and API support.

The fully Web-based app gives full analytics by monitoring an array of blogs, over 200 video sites, Twitter and now Facebook for mentions of your brand, which is set up as a profile. Each profile exists as a simple logic search, wherein you can keep track of your brand by searching for phrases, domains and hashtags, all in the syntax we've become accustomed to from using from sites like Google.

Champagne Tastes on a Beer Budget?

While ViralHeat compares itself on price to services like Radian6, there is a primary difference between the two services. ViralHeat offers a full set of analytics features, from standard mention monitoring to sentiment analysis using a natural language algorithm, but this is where it stays. It does not venture over to the content creation side, where we find the more expensive and extensive services like Radian6. Other services might offer workflow management, scheduled content delivery and other conversational tools, but this would be overkill for the users we imagine at this app's usability sweetspot.

We see that as an additional merit: ViralHeat has both the price point and the feature set fit for the company that wants to get on top of its image and perception on the social Web but can't afford to bring a social media expert on board - and on salary. The learning curve is suitable for the DIY set and the analytics it provides are self explanatory, not riddled with indecipherable, industry jargon.

For those of you that like the pricing but want to do a little more with the data, the service also allows you to export data into Excel format and access your data using the API.

The Price is Right

Speaking of pricing, this is a point that really brings it home for ViralHeat. With today's relaunch of the site, ViralHeat offers a three tiered pricing system, starting with a basic package for $9.99, a professional package for $29.99 and a business package for $89.99. The Basic package offers standard mentions analysis for 5 profiles, while the other packages offer sentiment analysis and API access for 20 and 40 profiles, respectively.

If we haven't drilled it in enough quite yet, here's the bottom line: ViralHeat looks like a solid social media analysis tool that is priced and designed for the more casual user, while offering simple features like export and API interaction that keep it flexible enough for the more serious user.

Youth social networking researcher danah boyd has observed that many people presume the way they use social networks is the way everyone uses them. "I interviewed gay men who thought Friendster was a gay dating site because all they saw were other gay men," she says. "I interviewed teens who believed that everyone on MySpace was Christian because all of the profiles they saw contained biblical quotes. We all live in our own worlds with people who share our values and, with networked media, it's often hard to see beyond that."

Now picture our perspective leaving our own experiences, zooming out and up until we can see how all the different groups are interacting on a worldwide social network. That bird's-eye view could be both beautiful and horrible if the resolution was clear enough. That's what a Ramen-eating, ex-Apple engineer named Pete Warden is about to release to the public this week.

Sponsor

This Wednesday, Warden will make Friend, Fan page and name data from hundreds of millions of Facebook users available to the academic research community. It's a move that Facebook has to have seen coming, a move that many in the data-centric community have been calling on the company itself to do for years, and an event that's been complicated by Facebook's recent privacy policy changes, which have muddied the waters of right and wrong but rendered even more data available for outside analysis.

If what people call Web 2.0 was all about creating new technologies that made it easy for everyday people to publish their thoughts, social connections and activities, then the next stage of innovation online may be services like recommendations, self and group awareness, and other features made possible by software developers building on top of the huge mass of data that Web 2.0 made public. It's a very exciting future, and Warden is about to fire one of the earliest big shots in that direction.

Nerds in Space: Social Graph Analysis For Solving Large-Group Problems

Warden studied Computer Vision in college in the U.K., then got into game development. After moving to L.A., he spent six years building graphics drivers for the original Playstation and the XBox. Then he started his own independent business, where, thankfully, he open-sourced much of his work (something he's still doing today).

When he found out that starting his own business wasn't going to work with his immigration status, he was very fortunate to have also caught Apple's eye with the software he had been releasing to the public. Apple bought his company in order to bring him on board. The proceeds of that small sale are now sustaining his next project after going independent again.

After spending five years at Apple struggling to navigate the maze of people and connections and types of expertise in order to get the information he needed, Warden decided to go independent and build a company that solved exactly that kind of problem. "I can't think of a better big company to work for, but it was still a big company," he says. "It was hard to find the right people to talk to, whether for particular expertise or for contacts at external companies." And so Warden left Apple to build a company that would use social graph analysis to solve problems like that. He called the company Mailana.

We've written here a number of times about Mailana's tool that analyzes the social graph of any Twitter user. Enter the username of someone on Twitter and Mailana will show you which 20 other people the user has exchanged the largest number of reciprocal public @ replies with. Find someone interesting or important? Mailana's Twitter analyzer will tell you who they most regularly interact with. See, for example, The Inner Circles of 10 Geek Rockstars on Twitter.

Pulling Down the Facebook Social Graph

Now Warden is about to unveil a much larger project along the same vein. For the past six months he's been crawling public profile pages on Facebook. He now has more than 215 million of them indexed and updated about once a month. When he began he was using the Web crawling service 80legs, but over time he had to build his own crawling infrastructure.

When I talked to him this afternoon, he had already begun uploading 100 GB of user data onto his server to make it available for academic research starting on Wednesday. Warden says he's removed identifying profile URLs but kept names, locations, Fan page lists and partial Friends lists. All those fields of data are just waiting to be analyzed and cross referenced. That's one very rich resource.

Yesterday Warden posted some of his own initial observations from the data on his personal blog. Those included:

• In almost every state in the Southern U.S., God is number one most popular Fan page among Facebook users. Among people in the L.A., San Francisco and Nevada regions? "God hardly makes an appearance on the fan pages, but sports aren't that popular either," Warden writes. "Michael Jackson is a particular favorite, and San Francisco puts Barack Obama in the top spot." In the Oregon and Idaho region? Starbucks is number one.
• In the Mormon-influenced areas of Utah and Eastern Idaho, the most popular Fan pages are The Book of Mormon, Glen Beck and the vampire book Twilight, which was authored by a Mormon.
• The bulk of Warden's posted analysis yesterday was about location networks. People in the western U.S. tend to have Facebook friends all over the country; people in the southern U.S. tend to mostly be friends with people who have remained in the same area.

Taking a Deeper Look

These observations are interesting, but they are only the beginning of what's possible. Name, location, friends and interests are great data points to analyze. Warden has written a program that will estimate gender as well, based on names. All these data points can be cross-referenced with outside data, too. Members of Facebook's own staff did this kind of analysis when they compared user last names to U.S. Census data, which allowed them to estimate changes in Facebook's racial composition over time based on the likelihood of people with particular last names to report a particular racial backgrounds.

"I'm mostly thinking 'What do I try first?'," Warden says. "There's so many interesting ways to slice the data - especially as I'm starting to get changes over time. I'm also trying to map out political networks in aggregate; how polarized the fans of particular politicians are - so how likely a Sarah Palin fan is to have any friends who are fans of Obama, and how that varies with location too. One of my favorite results is that Texans are more likely to be fans of the Dallas Cowboys than God."

Warden says he hasn't talked to anyone from Facebook since he started crawling the site, but he did get an email from someone on the security team asking him to take down instructions he'd posted that exposed a security hole that made harvesting peoples' email addresses easy. So the company is paying attention. "I'd love to see them put me out of business by putting decent data out there," Warden says. He says his Amazon Web Services bill was over $5,000 last month.

Why is he indexing all this content and why is he going to hand it over to the academic world later this week? "I am fascinated by how we can build tools to understand our world and connect people based on all the data we're just littering the Internet with," Warden says.

"Nobody thinks about how much valuable information they're generating just by friending people and fanning pages. It's like we're constantly voting in a hundred different ways every day. And I'm a starry-eyed believer that we'll be able to change the world for the better using that neglected information. It's like an x-ray for the whole country - we can see all sorts of hidden details of who we're friends with, where we live, what we like."

For a great example of the kind of social impact that data analysis can make, Warden points to some of the fascinating ways that GIS data is illuminating the intersection of race and public services. Data has shed light on social injustices for decades, and measurable information about the interactions of hundreds of millions of people every day on Facebook offers opportunities to discover both good and bad news about the contemporary human condition.

Warden says he's not yet been able to interest any investors in his ideas for businesses based on this data, so his girlfriend Liz Baumann, a former insurance actuary, stepped in to help and is now running much of the crawling. He says he's now focused on "working on ways of presenting all this information in a form that answers questions for people willing to pay." His first experiment along those lines is the very interesting FanPageAnalytics.com.

What does Pete Warden hope for from this week's public release of all this Facebook data? "Hopefully I'll get to see a bunch of interesting [academic research] papers come out of it, worst case. And I'd like to be the guy people turn to when they need stuff like this."

Already well-respected among a fringe group of bleeding-edge geeks, we hope that Warden's work on social graph analysis will end up impacting a far larger number of people than may ever know his name.

At the end of a failed 15-year experiment in giving away its product, the press (newspapers and magazines) has begun to renounce free. It's slow in starting, because of the inertia of this decade and a half, but the New York Times announced recently that it would begin charging for its Website, and others are sure to follow.... But payment for Websites alone won't be enough to change newspapers' and magazines' bottom lines from red to black. Apple's tablet, however, will.

It's time for free to end. Newspapers and magazines made the mistake, in the early days of the Web, of giving away their content for free, in exchange for revenue from Web advertising.

In the past few years, tens of thousands of jobs have been lost, and newspapers and magazines are cutting back and folding all across the U.S.... Yet we need the press: the fourth estate is a necessary check for our government and business. As long as free thrives, the press can't do its job correctly. Free may be good for freeloaders, but it's bad for society. Those who want things to be free forget that there are still people doing the work they get for nothing, and those people need to be paid. As the old saw goes, there ain't no such thing as a free lunch.

What news agencies can't do is the added-value reporting, the analysis, opinion and in-depth reporting that we want to read to better understand, and that we need for society to thrive. It may be a coincidence, but in recent years, investigative journalism was severely lacking at a time when it was needed the most. Only when people pay for news can we have quality reporting.

To those who protest that "no one will pay for a newspaper on the Web", consider some very successful experiments in paid online content. The Wall Street Journal charges around $100 a year for full access to its Website, and plenty of businesspeople pay for this. This is because the Journal provides the kind of news that is not plentiful; people pay for the quality of the business news and analysis that they can't find elsewhere, as well as its timeliness.

I'm betting that Apple will get it right, as far as features, interface and usability are concerned. It will also be an excellent tool for reading the news. Newspapers and magazines will be able to package their content in multimedia bundles (either as apps or something similar to the iTunes LP) that will be designed for reading on a portable screen; this won't simply be web pages viewed on a smaller screen.

The key to hardware being successful is the software that supports it. One of the main advantages to Apple's tablet, as far as the press is concerned, is the iTunes Store. Since Apple already has this platform to sell and deliver that content, even on a subscription basis, readers will be able to easily buy their favorite newspapers and magazines and get them delivered instantly. They'll be cheaper than the print versions, and they'll be a lot greener too. And the iTunes Store will be able to provide a better selection than readers can find by going to individual Websites. Whether by subscription or by single issue, it'll be extremely simple to buy newspapers and magazines to read on the Apple tablet.

By Senior Editor Kris Smith (@croncast)

Thanks to a soft launch from an iPhone app, thingd, is now open to the public. You can begin to add your things!

The app arrived earlier this week and I've been playing with it for a couple of days. I wanted to give it, the site and the overall model of thingd a longer review, but time is of the essence. I'll stick with the iPhone app for now.

This way if you install it and start using it you'll be able to provide feedback to the thingd team. Wouldn't it be cool if your idea makes it into production?

And wouldn't be especially timely so that you can add your new Black Friday goodies!

What is thingd?

It is a massive collection of things that are linked together first by you, then by the data known about them and then by your thingd network. Thingd facilitates commerce, commenting and sentiment about particular things. It is also a discovery tool for new things.

How can I use the iPhone app?

First you need to get a thingd account. Once you have acquired that you'll need to begin by taking photos of things, preferably, those in your own possession. If the item is popular it will be tagged by thingd and as you to verify the right information. If the item isn't so popular or old you can add a model number and your own specs.

Once the photo of the thing leaves your phone it will head to the thingd website for inclusion into the data pool and be added to your My Things' list. It is here where the multiple levels of metadata can be added to a thing. Think of it as a semantic engine for things that is equally machine and human powered.

What do I do with thingd iPhone app?

The first step is add your things. The second is to look to it for creating structure around your items. Most likely the items you photograph first will be the ones that you like the most. Think of thingd as the expanding catalog of things and the iPhone app as the best way to make additions to the catalog.

For now, you can push your photos and things to thingd and test the out the site. At this early stage give the site and the iPhone app a thoughtful review and pass on those thoughts to the team that developed it.

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0

thingd iPhone App Is Here is a post from: TechStartups.com

By Senior Editor Kris Smith (@croncast)

Over the weekend I came across a project from the Arc90 lab called Readability. It is a tool designed to grab the content of a page and make it, well, more readable.

Take the content display of our blog for instance. It is wrapped in graphics, the type is small-ish and the body margin is kind of wide. It's not a perfect scenario for every user. There is no standard for readability on the web as it varies based on reader preferences. Enter Readability.

Based on your own preferences for reading onscreen content you can choose the style, size and margins. Style being the font of your preferred device style. Size is the font size. Margins being the white space to the right and left of the copy that determines the width.

Readability is used then by creating a bookmarklet that resides in the web browser bookmark toolbar. Then once you are on a page where the copy isn't displayed in a way that is acceptably readable you simply click it. Right in front of your eyes is the content that you wanted to read formatted to meet your readability desires.

Beyond just being readable, the bookmarklet also makes a great tool to prepare content for printing. With all of the images removed, typeface larger and the appropriate margins the content is good to go for inking. Another cool use is taking this Readability formatted page making it portable via PDF. It's crisp, clean content on the go without the hassle of subscribing first.

Before:

After:

Conclusion:

Readability is pretty good at figuring out which content you are seeking to have reformatted but about 15% of the time during my testing it failed. The bookmarklet, no doubt, is sifting through the code of the page looking for typical title codes or styles and gets tripped up.

One example this would be a blog post with multiple comments where the comments have same title code as the post itself. Readablity might return one of the comments instead of the post. With more features this could become and indispensable tool to surfers.

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0

Increase readability with Readability is a post from: TechStartups.com

By Senior Editor Kris Smith (@croncast)

If you're a Flickr user and not a Flickr Desktop Uploadr user, you should be. It is the hidden gem of the heavily trafficked site and best friend of frequent uploaders.

The Flickr Uploadr for desktop use have gone through changes over the years. It's reached its current maturity at 3.2.1 after being plagued with upload crashes, double uploads and copy loss for images. This version doesn't suffer likes its predecessors . . . well, not as much.

There still are occasional crashes but the Uploadr handles restarting better and will load up the last batch of photos for upload with their copy intact on restart. I've found this to be a more frequent issue if I am trying to upload photos to Flickr from a throttled internet connection with slow speeds. Cough, Time-Warner Road Runner, cough.

With that said, I've found the Uploadr the easiest way to get batch photos online with titles, descriptions, tags and grouped the way the I want them with privacy settings. Here's a peek for the uninitiated:

With the ability to create groups like this and see them in left hand column I am able to more effectivley tell a story about each image as it relates to one another. To be honest, it is kind of fun to be able to create a narrative about a photo set that can be shared with viewers.

You'll also notice in the Description' box that the copy begins with two characters *^'. Well, as an added bonus of using the Flickr Uploadr to get photos on Flickr, I also use it as a front-end to insert photos on my own blog and to also send links to them on Twitter.

With the use of the magic API, RSS, I have two separate crontab scripts running that read my personal Flickr RSS feed and look for these two characters. The * tells the script to take the title and description and add them as posts to my personal blog. The ^ tells the script to grab the title and URL of the image on Flickr (shorten it), then send it on to Twitter in my personal Twitter account. The special characters are a control mechanism that allow me to filter or choose additional syndication for my photos.

I'm going down a geeky path here and will pull back a bit. The Flickr Desktop Uploadr isnt' something that is brand new or undergone a massive revision lately. What it is to me an many others is a powerful tool built as an add-on to a service to make it more valuable.

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0

Flickr Desktop Uploadr for Photos is a post from: TechStartups.com

By Staff Writer John Federico (@gadgetboy)

PR firm Edelman Public Relations has launched its own twitter measurement tool. The tool, called TweetLevel, is a qualitative tool that measures a Twitterers gravitas or importance based on the content of their tweets. It takes some serious semantic mojo to accomplish that and I have to wonder if Edelman is up to the task.

Of course, TweetLevel doesn't ignore numbers altogether. It does take into account the number of followers a Twitter account may have and the account's participation in the community (I assume that means tweet frequency). However, the tool places a much greater weight on what is being said and how trustworthy an individual twitterer may be.

Using a 100-point scale, here are some of TweetLevel's highest rated Twitterers:

• Perez Hilton (score: 86.5)
• Mashable (86.3)
• Twitter Tips (85.2)

Perez Hilton!? Edelman's developers may have to go back into the lab for a rewrite

Microsoft PR Agency of Record Waggener Edstrom launched a similar tool called Twendz earlier this year. Twendz monitors trending topics on Twitter while providing sentiment analysis on those topics. As of this post, I was unable to get Twendz running in Chrome, Firefox or Safari on my MacBook running Snow Leopard 10.6.2. The Company plans to offer a premium version of the tool later this year.

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Twitter Startups Born from PR Firms is a post from: TechStartups.com