Marketing | Croncast - From Cool to Cul De Sac

harold & kumar first showing at 4:20. coincidence? I think not.

Fri, 25 Apr 2008 18:28:13 -0500

i wonder is this was part of the marketing for the movie?

If it wasn't, someone should take credit and get promoted to 1st assistant coffee getter.

Tags: promoted credit movie st assistant

Croncast Listener Survey Results

Sat, 19 Apr 2008 18:28:13 -0500

Well, we've shared with you, and now you've shared with us. Below is the survey data that over 200 of you filled out during the past year. I thought you guys might like to see what other listeners think of the show (good and bad), spend online, how much loot they make, if they have or don't have kids and a ton of other stuff.

Thanks for sharing!

Update: Likes and Dislikes have been moved to their own post.

Demographics
What is your age?
	Answer	Responses	Ratio
	<12	1	1%
	18-24	8	4%
	25-34	90	42%
	35-44	83	39%
	45-54	22	10%
	55-64	9	4%
Totals		213	100%

What is your gender?
	Answer	Responses	Ratio
	Male	118	55%
	Female	95	45%
Totals		213	100%

What is the highest level of education you have achieved?
	Answer	Responses	Ratio
	Less than high school graduate	3	1%
	Graduated high school or received equivalent degree (e.g., GED)	9	4%
	Attended college but did not graduate	40	19%
	Graduated from 2-year college	23	11%
	Graduated from 4-year college	79	37%
	Masters Degree	44	21%
	Doctoral Degree	10	5%
	Other Professional Degree (MD, LLB, etc)	5	2%
Totals		213	100%

Please indicate which best describes the total combined income before taxes of all members of your household.
	Answer	Responses	Ratio
	Under $5,000	5	3%
	$10,000 - $19,999	5	3%
	$20,000 - $29,999	12	6%
	$30,000 - $39,999	15	7%
	$40,000 - $49,999	12	6%
	$50,000 - $59,999	25	12%
	$60,000 - $74,999	20	10%
	$75,000 - $99,999	32	16%
	$100,000 - $149,999	53	26%
	$150,000 - $199,999	16	8%
	$200,000 or over	9	4%
Totals		204	100%

What is your employment status?
	Answer	Responses	Ratio
	Full-time (35 hours or more)	156	73%
	Part-time (less than 35 hours)	16	8%
	Student	12	6%
	Retired	5	2%
	Temporarily unemployed	1	1%
	Homemaker	19	9%
	Other	4	2%
Totals		213	100%

What is your current marital status?
	Answer	Responses	Ratio
	Married	146	70%
	Single, never married	45	21%
	Divorced or Separated	18	9%
	Widowed	1	1%
Totals		210	100%

Counting yourself, how many people are currently living in your household?
	Answer	Responses	Ratio
	1	24	11%
	2	67	32%
	3	39	19%
	4	54	26%
	5	20	10%
	6	3	1%
	7	1	1%
	8	2	1%
Totals		210	100%

How many children under the age of 18 are currently living in your household?
	Answer	Responses	Ratio
	None	103	49%
	One	38	18%
	Two	48	23%
	Three	15	7%
	Four	3	1%
	Five	1	1%
	More than Five	1	1%
Totals		209	100%

Which of the following best describes your primary place of residence?
	Answer	Responses	Ratio
	I rent the apartment/co-op/condo where I live	35	17%
	I rent the house in which I live	21	10%
	I own the co-op/condominium where I live	6	3%
	I own the house in which I live	137	65%
	Other	11	5%
Totals		210	100%

What language is spoken most often in your household?
	Answer	Responses	Ratio
	English	203	95%
	Spanish	1	1%
	German	2	1%
	Norwegian	1	1%
	Other, Please Specify	7	3%
Totals		214	100%

Purchasing
Have you shopped online in the past 30 days?
	Answer	Responses	Ratio
	Yes	194	92%
	No	16	8%
Totals		210	100%

How much did you personally spend on internet order items in the last 12 months?
	Answer	Responses	Ratio
	Nothing	4	2%
	$1-$49	8	4%
	$50-$99	13	6%
	$100-$199	23	11%
	$200-$499	52	25%
	$500-$799	35	17%
	$800+	76	36%
Totals		211	100%

How often did you attend the movies in the last 90 days (3 months)?
	Answer	Responses	Ratio
	Once a week or more	3	1%
	2-3 times a month	21	10%
	Once a month	50	24%
	Less than once a month	71	34%
	I did not attend the movies in the last 90 days	66	31%
Totals		211	100%

When did your household last purchase or lease a vehicle?
	Answer	Responses	Ratio
	In the past 12 months	57	27%
	1-2 years ago	52	25%
	3-4 years ago	54	26%
	5 or more years ago	35	17%
	My household does not own or lease a vehicle	11	5%
Totals		209	100%

How many credit/debit cards do you own?
	Answer	Responses	Ratio
	None	9	4%
	1	25	12%
	2	62	30%
	3	42	21%
	4	38	19%
	5	11	5%
	6 or more	17	8%
Totals		204	100%

How much did you spend for computer software for home use in the past 12 months?
	Answer	Responses	Ratio
	Nothing	37	18%
	$1 - $99	49	24%
	$100 - $199	37	18%
	$200 - $299	38	19%
	$300 - $499	18	9%
	$500 or more	25	12%
Totals		204	100%

Careers
How large is the organization in which you work?
	Answer	Responses	Ratio
	Less than 20 employees	28	18%
	20 to 99 employees	24	16%
	100 to 999 employees	40	26%
	1,000+ employees	60	39%
	I don't know	2	1%
Totals		154	100%

In which industry does your company primarily operate?
	Answer	Responses	Ratio
	Arts/Entertainment/Recreation	6	4%
	Banking/Finance/Insurance	12	8%
	Business Services	4	3%
	Computer Hardware	4	3%
	Education	18	12%
	Government/Military/Defense	14	9%
	Internet	11	7%
	IT - Systems Integration	13	9%
	Manufacturing	8	5%
	Media	4	3%
	Medical/Healthcare	14	9%
	Professional, Scientific, & Technical Services	7	5%
	Real Estate	4	3%
	Retail/Distribution/Import/Export	3	2%
	Telecommunications	2	1%
	Other, Please Specify	29	19%
Totals		153	100%

What is your job title?
	Answer	Responses	Ratio
	Chairman/CEO/COO/Partner/President/Owner/Principal	11	7%
	EVP/General Manager	1	1%
	Vice President	5	3%
	Director	8	5%
	Manager	38	25%
	Staff - non management employee	90	59%
Totals		153	100%

With which of the following job functions are you primarily involved?
	Answer	Responses	Ratio
	Arts/Creative/Design	6	3%
	Business Development/Strategic Planning	7	4%
	Consulting	11	6%
	Customer Service	8	4%
	Education/Teaching	11	6%
	Engineering	1	1%
	Executive	4	2%
	Finance	7	4%
	Healthcare Provider	4	2%
	Human Resources	4	2%
	IT Services	27	15%
	Legal Services	2	1%
	Production/Operations	19	11%
	Research	5	3%
	Sales/Marketing	6	3%
	Software Development	2	1%
	Technology Support/Help Desk	6	3%
	Other, Please Specify	51	28%
Totals		181	100%

Listening Habits
Do you subscribe to the RSS feed for this show?
	Answer	Responses	Ratio
	Yes	188	83%
	No, I listen to or watch this show without subscribing	39	17%
Totals		227	100%

How many episodes of this online show have you listened to or watched?
	Answer	Responses	Ratio
	None (I just saw this link to the survey on the site)	1	0%
	2-3	1	0%
	4-5	3	1%
	6 or more	223	98%
Totals		228	100%

How often do you listen to or watch this show?
	Answer	Responses	Ratio
	I always listen to/watch each new episode	211	94%
	I sometimes listen to/watch each new episode	11	5%
	I rarely listen to/watch each new episode	2	1%
Totals		224	100%

About how much of each show episode do you generally listen to or watch?
	Answer	Responses	Ratio
	I always listen to/watch the entire episode	215	96%
	Usually at least 75%	10	4%
Totals		225	100%

On average, how many times do you listen to or watch each episode?
	Answer	Responses	Ratio
	One time	210	93%
	Two times	13	6%
	Three times	2	1%
Totals		225	100%

How do you most often listen to this podcast?
	Answer	Responses	Ratio
	On my computer	60	29%
	On my MP3, iPod or other portable player	141	68%
	On my cell phone	2	1%
	Other, Please Specify	3	2%
Totals		206	100%

How do you most often listen to or watch this podcast?
	Answer	Responses	Ratio
	On an iPod, MP3 player or other portable device with NO Internet capabilites	17	90%
	On an iPhone, PSP, cell phone, or other portable device with Internet capabilities while NOT connected to the Internet	1	5%
	Other, Please Specify	1	5%
Totals		19	100%

Satisfaction
Subject	Importance	Satisfaction	Gap
Audio Quality	8.22	9.53	-1.31
Video Quality	3.29	5.43	-2.14
Overall Quality	8.66	9.38	-0.72
Content	9.05	9.10	-0.05
Host(s)	9.32	9.52	-0.20
Reliability (new episodes available when promised)	7.77	9.04	-1.27
Length of episodes	7.07	8.82	-1.75
Frequency of new episodes	7.78	9.02	-1.24
Placement of ads or sponsorships in podcast	4.44	8.25	-3.81
Website design	5.40	7.86	-2.46
Website content	5.77	8.00	-2.23
Overall Satisfaction		9.31

Tags: Croncast Survey Kris Smith Betsy Smith Advertise Cronast Demographics

Rant: Strategic blog commenting? Strategic tweeting?

Mon, 31 Mar 2008 08:23:42 -0500

Listen up Mr. and Mrs. internet marketer, your actions are sour, insincere and totally transparent as to your desire to dupe someone into clicking your link in an attempt to make a buck. You are full of shit and we know it. And, your students suck even worse at it.

Here is one example of "strategic blog commenting" by an idiot following the advice to get Google alerts for keywords related to his/her own site:

"Thank you for providing such useful info about dogs. The picture at this page is beautiful and love to eat one, look delicious." - Internet Marketing Douche Bag (real name hidden to protect the innocent)

The user email was admin@ourdataentry.com and the user URL linked back to a site about dog care. I'd say contextually there is something amiss here since the photo, other comments and title all indicated that the post was about hot dogs.

In this group I am not talking solely about the automated comment spammers that originally made our lives miserable but this new wave of get rich quick, "My internet marketing coach told me to do this" and internet marketing coaches, themselves.

As you and your people strive for authenticity, I believe that is one or your credos, maybe that term is no longer used, but you are about as authentic as a Gucci purse at a swap meet.

The entire reason for this post is because the comment above showed up next to a message from twitter that I was now being followed by 'helpmycashgrow'. Are you kidding me? You people make my head hurt. He also dropped this gem - "At work right now, at least i'm "supposed" to be working". Sir, you give me the confidence to let you help me grow my cash.

So now that people are strategic tweeting as a piece of their better mouse trap I would also like to call out the ass kissers on twitter, those trying to make an impression with someone that they don't know by disparaging another twitter user who comments directly with the person you are trying to kiss up to. Just don't do it. Might turn out that the disparaged and the ass kissee are good friends and the ass kissees other friends read that you are disparaging their friend.

Again we can see you for what you are but when you stoop to a troll level it is even more apparent that you have nothing to add except a desire to, as you perceive it, move up the food chain.

My hope is that you will all go back to infomercials and ripping off the elderly with home improvement scams. But I am guessing your type is here to stay and I just need to get better at filtering you out.

Tags: Internet Marketing Coaches Suck Teach Yourself and Save Your Money

Stepping out of Room 214 into the hallway

Tue, 23 Oct 2007 09:49:34 -0500

In January of this year I took the position, VP, New Media with Room 214, an internet and search engine marketing company. I brought with me Castlock, the podcasting and rss metrics platform that I developed in early 2006.

This was an exciting opportunity. I had built a solid relationship with the founders of the company over the previous year working closely with them to produce podcasting and new media campaigns for the Alltel Racing podcast (NASCAR driver Ryan Newman), four podcasts for NFL Pro Bowl players during 2006 season and many other client podcasts; all the while holding a position as Associate Director, e-Learning for another company. Many of you might remember us talking about this last January.

The last ten months working for Room 214 have been great, but the time has come for all of us to move on.

What will I do now?

I'm not sure. But I do have quite a few options . . . probably more than I realize. There are a couple that leading the pack right now.

My first option is to make sure my resume is up to the task of assisting me gain new full-time employment. It is pretty amazing how over the last three years podcasting and rss have transitioned to "new media" and are being welcomed into the corporate structure. All that bickering about every company being a media company seems to be coming true!

My second option is to put more energy into my podcast production company, Palegroove Studios, and get back in the saddle for podcast production, consulting and licensing of Castlock. When I started with Room 214 I put it on the back burner since I was doing the same work as my "day job".

My third option, and least viable as a solution, is to go all out Croncast. I would love nothing more than to be doing the show full time and bring video into the mix but this doesn't seem to be the right time.

That's it, that is what's been up around here.

Like any time of transition this is an interesting and exciting time. I am already wondering which path I will end up going down and where the choice(s) that I make will lead my family next.

If you've got any thoughts send them to me from the contact page, email kris[at]croncast.com or send them the old fashioned way and give me a call on my GrandCentral line (thanks Rick!) at 630.445.1719.

Update: I should have added this the first time around (it was in the show notes from Monday!)

Feel freed to check out my Linkedin Profile

Tags: Kris Smith Room 214 VP, New Media Palegroove Castlock