marketing | Croncast - Life is Show Prep

harold & kumar first showing at 4:20. coincidence? I think not.

Fri, 25 Apr 2008 18:28:13 -0500

i wonder is this was part of the marketing for the movie?

If it wasn't, someone should take credit and get promoted to 1st assistant coffee getter.

Tags: promoted credit movie st assistant

Croncast Listener Survey Results

Sat, 19 Apr 2008 18:28:13 -0500

Well, we've shared with you, and now you've shared with us. Below is the survey data that over 200 of you filled out during the past year. I thought you guys might like to see what other listeners think of the show (good and bad), spend online, how much loot they make, if they have or don't have kids and a ton of other stuff.

Thanks for sharing!

Update: Likes and Dislikes have been moved to their own post.

Demographics
What is your age?
	Answer	Responses	Ratio
	<12	1	1%
	18-24	8	4%
	25-34	90	42%
	35-44	83	39%
	45-54	22	10%
	55-64	9	4%
Totals		213	100%

What is your gender?
	Answer	Responses	Ratio
	Male	118	55%
	Female	95	45%
Totals		213	100%

What is the highest level of education you have achieved?
	Answer	Responses	Ratio
	Less than high school graduate	3	1%
	Graduated high school or received equivalent degree (e.g., GED)	9	4%
	Attended college but did not graduate	40	19%
	Graduated from 2-year college	23	11%
	Graduated from 4-year college	79	37%
	Masters Degree	44	21%
	Doctoral Degree	10	5%
	Other Professional Degree (MD, LLB, etc)	5	2%
Totals		213	100%

Please indicate which best describes the total combined income before taxes of all members of your household.
	Answer	Responses	Ratio
	Under $5,000	5	3%
	$10,000 - $19,999	5	3%
	$20,000 - $29,999	12	6%
	$30,000 - $39,999	15	7%
	$40,000 - $49,999	12	6%
	$50,000 - $59,999	25	12%
	$60,000 - $74,999	20	10%
	$75,000 - $99,999	32	16%
	$100,000 - $149,999	53	26%
	$150,000 - $199,999	16	8%
	$200,000 or over	9	4%
Totals		204	100%

What is your employment status?
	Answer	Responses	Ratio
	Full-time (35 hours or more)	156	73%
	Part-time (less than 35 hours)	16	8%
	Student	12	6%
	Retired	5	2%
	Temporarily unemployed	1	1%
	Homemaker	19	9%
	Other	4	2%
Totals		213	100%

What is your current marital status?
	Answer	Responses	Ratio
	Married	146	70%
	Single, never married	45	21%
	Divorced or Separated	18	9%
	Widowed	1	1%
Totals		210	100%

Counting yourself, how many people are currently living in your household?
	Answer	Responses	Ratio
	1	24	11%
	2	67	32%
	3	39	19%
	4	54	26%
	5	20	10%
	6	3	1%
	7	1	1%
	8	2	1%
Totals		210	100%

How many children under the age of 18 are currently living in your household?
	Answer	Responses	Ratio
	None	103	49%
	One	38	18%
	Two	48	23%
	Three	15	7%
	Four	3	1%
	Five	1	1%
	More than Five	1	1%
Totals		209	100%

Which of the following best describes your primary place of residence?
	Answer	Responses	Ratio
	I rent the apartment/co-op/condo where I live	35	17%
	I rent the house in which I live	21	10%
	I own the co-op/condominium where I live	6	3%
	I own the house in which I live	137	65%
	Other	11	5%
Totals		210	100%

What language is spoken most often in your household?
	Answer	Responses	Ratio
	English	203	95%
	Spanish	1	1%
	German	2	1%
	Norwegian	1	1%
	Other, Please Specify	7	3%
Totals		214	100%

Purchasing
Have you shopped online in the past 30 days?
	Answer	Responses	Ratio
	Yes	194	92%
	No	16	8%
Totals		210	100%

How much did you personally spend on internet order items in the last 12 months?
	Answer	Responses	Ratio
	Nothing	4	2%
	$1-$49	8	4%
	$50-$99	13	6%
	$100-$199	23	11%
	$200-$499	52	25%
	$500-$799	35	17%
	$800+	76	36%
Totals		211	100%

How often did you attend the movies in the last 90 days (3 months)?
	Answer	Responses	Ratio
	Once a week or more	3	1%
	2-3 times a month	21	10%
	Once a month	50	24%
	Less than once a month	71	34%
	I did not attend the movies in the last 90 days	66	31%
Totals		211	100%

When did your household last purchase or lease a vehicle?
	Answer	Responses	Ratio
	In the past 12 months	57	27%
	1-2 years ago	52	25%
	3-4 years ago	54	26%
	5 or more years ago	35	17%
	My household does not own or lease a vehicle	11	5%
Totals		209	100%

How many credit/debit cards do you own?
	Answer	Responses	Ratio
	None	9	4%
	1	25	12%
	2	62	30%
	3	42	21%
	4	38	19%
	5	11	5%
	6 or more	17	8%
Totals		204	100%

How much did you spend for computer software for home use in the past 12 months?
	Answer	Responses	Ratio
	Nothing	37	18%
	$1 - $99	49	24%
	$100 - $199	37	18%
	$200 - $299	38	19%
	$300 - $499	18	9%
	$500 or more	25	12%
Totals		204	100%

Careers
How large is the organization in which you work?
	Answer	Responses	Ratio
	Less than 20 employees	28	18%
	20 to 99 employees	24	16%
	100 to 999 employees	40	26%
	1,000+ employees	60	39%
	I don't know	2	1%
Totals		154	100%

In which industry does your company primarily operate?
	Answer	Responses	Ratio
	Arts/Entertainment/Recreation	6	4%
	Banking/Finance/Insurance	12	8%
	Business Services	4	3%
	Computer Hardware	4	3%
	Education	18	12%
	Government/Military/Defense	14	9%
	Internet	11	7%
	IT - Systems Integration	13	9%
	Manufacturing	8	5%
	Media	4	3%
	Medical/Healthcare	14	9%
	Professional, Scientific, & Technical Services	7	5%
	Real Estate	4	3%
	Retail/Distribution/Import/Export	3	2%
	Telecommunications	2	1%
	Other, Please Specify	29	19%
Totals		153	100%

What is your job title?
	Answer	Responses	Ratio
	Chairman/CEO/COO/Partner/President/Owner/Principal	11	7%
	EVP/General Manager	1	1%
	Vice President	5	3%
	Director	8	5%
	Manager	38	25%
	Staff - non management employee	90	59%
Totals		153	100%

With which of the following job functions are you primarily involved?
	Answer	Responses	Ratio
	Arts/Creative/Design	6	3%
	Business Development/Strategic Planning	7	4%
	Consulting	11	6%
	Customer Service	8	4%
	Education/Teaching	11	6%
	Engineering	1	1%
	Executive	4	2%
	Finance	7	4%
	Healthcare Provider	4	2%
	Human Resources	4	2%
	IT Services	27	15%
	Legal Services	2	1%
	Production/Operations	19	11%
	Research	5	3%
	Sales/Marketing	6	3%
	Software Development	2	1%
	Technology Support/Help Desk	6	3%
	Other, Please Specify	51	28%
Totals		181	100%

Listening Habits
Do you subscribe to the RSS feed for this show?
	Answer	Responses	Ratio
	Yes	188	83%
	No, I listen to or watch this show without subscribing	39	17%
Totals		227	100%

How many episodes of this online show have you listened to or watched?
	Answer	Responses	Ratio
	None (I just saw this link to the survey on the site)	1	0%
	2-3	1	0%
	4-5	3	1%
	6 or more	223	98%
Totals		228	100%

How often do you listen to or watch this show?
	Answer	Responses	Ratio
	I always listen to/watch each new episode	211	94%
	I sometimes listen to/watch each new episode	11	5%
	I rarely listen to/watch each new episode	2	1%
Totals		224	100%

About how much of each show episode do you generally listen to or watch?
	Answer	Responses	Ratio
	I always listen to/watch the entire episode	215	96%
	Usually at least 75%	10	4%
Totals		225	100%

On average, how many times do you listen to or watch each episode?
	Answer	Responses	Ratio
	One time	210	93%
	Two times	13	6%
	Three times	2	1%
Totals		225	100%

How do you most often listen to this podcast?
	Answer	Responses	Ratio
	On my computer	60	29%
	On my MP3, iPod or other portable player	141	68%
	On my cell phone	2	1%
	Other, Please Specify	3	2%
Totals		206	100%

How do you most often listen to or watch this podcast?
	Answer	Responses	Ratio
	On an iPod, MP3 player or other portable device with NO Internet capabilites	17	90%
	On an iPhone, PSP, cell phone, or other portable device with Internet capabilities while NOT connected to the Internet	1	5%
	Other, Please Specify	1	5%
Totals		19	100%

Satisfaction
Subject	Importance	Satisfaction	Gap
Audio Quality	8.22	9.53	-1.31
Video Quality	3.29	5.43	-2.14
Overall Quality	8.66	9.38	-0.72
Content	9.05	9.10	-0.05
Host(s)	9.32	9.52	-0.20
Reliability (new episodes available when promised)	7.77	9.04	-1.27
Length of episodes	7.07	8.82	-1.75
Frequency of new episodes	7.78	9.02	-1.24
Placement of ads or sponsorships in podcast	4.44	8.25	-3.81
Website design	5.40	7.86	-2.46
Website content	5.77	8.00	-2.23
Overall Satisfaction		9.31

Tags: Croncast Survey Kris Smith Betsy Smith Advertise Cronast Demographics

Rant: Strategic blog commenting? Strategic tweeting?

Mon, 31 Mar 2008 08:23:42 -0500

Listen up Mr. and Mrs. internet marketer, your actions are sour, insincere and totally transparent as to your desire to dupe someone into clicking your link in an attempt to make a buck. You are full of shit and we know it. And, your students suck even worse at it.

Here is one example of "strategic blog commenting" by an idiot following the advice to get Google alerts for keywords related to his/her own site:

"Thank you for providing such useful info about dogs. The picture at this page is beautiful and love to eat one, look delicious." - Internet Marketing Douche Bag (real name hidden to protect the innocent)

The user email was admin@ourdataentry.com and the user URL linked back to a site about dog care. I'd say contextually there is something amiss here since the photo, other comments and title all indicated that the post was about hot dogs.

In this group I am not talking solely about the automated comment spammers that originally made our lives miserable but this new wave of get rich quick, "My internet marketing coach told me to do this" and internet marketing coaches, themselves.

As you and your people strive for authenticity, I believe that is one or your credos, maybe that term is no longer used, but you are about as authentic as a Gucci purse at a swap meet.

The entire reason for this post is because the comment above showed up next to a message from twitter that I was now being followed by 'helpmycashgrow'. Are you kidding me? You people make my head hurt. He also dropped this gem - "At work right now, at least i'm "supposed" to be working". Sir, you give me the confidence to let you help me grow my cash.

So now that people are strategic tweeting as a piece of their better mouse trap I would also like to call out the ass kissers on twitter, those trying to make an impression with someone that they don't know by disparaging another twitter user who comments directly with the person you are trying to kiss up to. Just don't do it. Might turn out that the disparaged and the ass kissee are good friends and the ass kissees other friends read that you are disparaging their friend.

Again we can see you for what you are but when you stoop to a troll level it is even more apparent that you have nothing to add except a desire to, as you perceive it, move up the food chain.

My hope is that you will all go back to infomercials and ripping off the elderly with home improvement scams. But I am guessing your type is here to stay and I just need to get better at filtering you out.

Tags: Internet Marketing Coaches Suck Teach Yourself and Save Your Money

Stepping out of Room 214 into the hallway

Tue, 23 Oct 2007 09:49:34 -0500

In January of this year I took the position, VP, New Media with Room 214, an internet and search engine marketing company. I brought with me Castlock, the podcasting and rss metrics platform that I developed in early 2006.

This was an exciting opportunity. I had built a solid relationship with the founders of the company over the previous year working closely with them to produce podcasting and new media campaigns for the Alltel Racing podcast (NASCAR driver Ryan Newman), four podcasts for NFL Pro Bowl players during 2006 season and many other client podcasts; all the while holding a position as Associate Director, e-Learning for another company. Many of you might remember us talking about this last January.

The last ten months working for Room 214 have been great, but the time has come for all of us to move on.

What will I do now?

I'm not sure. But I do have quite a few options . . . probably more than I realize. There are a couple that leading the pack right now.

My first option is to make sure my resume is up to the task of assisting me gain new full-time employment. It is pretty amazing how over the last three years podcasting and rss have transitioned to "new media" and are being welcomed into the corporate structure. All that bickering about every company being a media company seems to be coming true!

My second option is to put more energy into my podcast production company, Palegroove Studios, and get back in the saddle for podcast production, consulting and licensing of Castlock. When I started with Room 214 I put it on the back burner since I was doing the same work as my "day job".

My third option, and least viable as a solution, is to go all out Croncast. I would love nothing more than to be doing the show full time and bring video into the mix but this doesn't seem to be the right time.

That's it, that is what's been up around here.

Like any time of transition this is an interesting and exciting time. I am already wondering which path I will end up going down and where the choice(s) that I make will lead my family next.

If you've got any thoughts send them to me from the contact page, email kris[at]croncast.com or send them the old fashioned way and give me a call on my GrandCentral line (thanks Rick!) at 630.445.1719.

Update: I should have added this the first time around (it was in the show notes from Monday!)

Feel freed to check out my Linkedin Profile

Tags: Kris Smith Room 214 VP, New Media Palegroove Castlock

Kris Smith - New Media, RSS and Podcast Expert

Mon, 01 Oct 2007 16:43:14 -0500

Kristopher Smith
http://linkedin.com/in/ksmith
Naperville, IL 60565 (630) 445-1719 ● kris[at]palegroove.com

Career Objective

A leadership position with a company interested in benefiting from the opportunities presented by leading edge new media technologies where a commitment to innovative ideas and entrepreneurial spirit is recognized and rewarded.

Qualifications Summary:

Accomplished entrepreneur and strategist with a demonstrated history of success integrating new media technologies into existing platforms and campaigns for Fortune 500 companies.
Combined expertise in RSS and podcast development with an extended network of relationships with independent, corporate and mainstream media.
Developed and licensed Castlock, a robust new media management and RSS metrics platform that enables users to manage large libraries of content and maintain statistics privately.

Professional Experience

Room 214, Boulder, Colorado ● 1/2007-11/2007

Vice President, New Media

Leadership force for product development within an organization that integrates new media, public relations efforts, web marketing methodologies and technologies under cohesive systems that drive measurable calls to action via the Internet. Company services were solicited from some of the most recognized PR firms and creative agencies to positively impact corporate sales, brand awareness and communications.

Major Contributions:

Developed moderated media RSS feeds (mmRSS) for episodic and archived content delivery via RSS

Orchestrated product development and integration of emerging technologies such as Twitter and other social media APIs into Castlock, a robust new media management and RSS metrics platform

Created and delivered new products from the Castlock code base, RSSignite and Episodr

Spearheaded integration of new media including podcasting and RSS into new client product offerings and marketing campaigns

Invigorated existing client marketing campaigns with new media elements

Directed digital media production from concept to final deliverable

Initiated research and development for RSS strategies and effective RSS search engine optimization

Served as company spokesperson at industry and new media events around the country

Career Note: As a representative of Room 214 and respected authority in the new media field I delivered the following presentations:

Podcast & New Media Expo (Sept. 2007) Ontario, CA.Compression Killed the Video Star

PodCamp NYC (Apr. 2007) New York, New York. Panel Podcast Open Metrics Initiative.

eLearning 2007 (Mar. 2007) Chicago, IL. Using RSS Feeds, Podcasts to Deliver Distance Education

Podcast Academy 5 (Feb. 2007) Duke University. Understanding Authenticated & Personalized RSS Feeds

Joint Commission Resources/Joint Commission, Oakbrook Terrace, Illinois ● 5/2005-12/2006

Associate Director, eLearning

Promoted to direct eLearning digital product development for Joint Commission Resources. Led innovations in delivery of information required to comply with the accreditation standards of the Joint Commission on Accredited Healthcare Organizations (JCAHO). JCAHO accreditation and certification is the standard of excellence in health care organizations.

Major Contributions:

Identified opportunities for new revenue streams utilizing innovative content delivery systems

Evangelized blogging and podcast initiatives to integrate new media technologies within the enterprise

Directed a division to develop digital products and manage legacy products focusing on increasing sales

Engineered courseware implementation, software, coding and course development for field cadre and central office employees

Disseminated educational training information to 400 global field staff via a custom RSS application

Palegroove Studios, Naperville, Illinois ● 2/2005-Present

Founder/CEO

Pioneered the start-up and development of the world's first podcast production company. Advised Fortune 500 clients on utilizing this medium to extend their brands. Developed podcasts from conception to deliverables which includes consulting with client on: show content, format, script writing, transcripts and creation of royalty free musical intros,outros and sweepers. Developed and licensed Castlock, a robust new media management and RSS metrics platform. Produced over 700 podcasts since 2005.

Podcasts Produced:

MasterCard, The Home Depot, Abbot Laboratories (2007)

Nascar Alltel Racing Podcast (2006 & 2007) produced podcasts in conjunction with XM Satellite Radio

NFL Alltel My Circle Podcast (2006 season) produced with nationally recognized radio talent from official team media outlets

Nascar Coors Light Racing Podcast for Coors Light (2006)

Fab 5 Summer '05 Podcasts produced for MTV Networks Affiliate Marketing (2005)

Developed and independently produced Croncast (2004-Present) delivered 3 times a week since November of 2004 and recognized by a number of media outlets including: The New York Times, Detroit Free Press, FOX News, and NBC (Chicago)

Career Note: As a successful entrepreneur and recognized expert in the podcast industry I delivered the following presentations:

PodCamp West (Nov. 2006) San Francisco, CA. Keynote panel The Future of New Media

Portable Media Expo (Sep. 2006) Ontario, CA. Leveraging Your Knowledge as a Podcasting Consultant

Podcast Academy 4 (Sep. 2006) Ontario, CA. Web Design for Corporate Podcasting

Waubonsee Community College, Sugar Grove, Illinois ● 5/2000-5/2005

Distance Learning Technical Support Specialist

Trained and supported university and college faculty throughout Illinois on the integration of technology into the classroom as part of ILLCO, a state funded initiative

Designed and developed all graphics, wrote code, recorded, edited and encoded all audio for a Flash virtual tour of the college campus for use online, CD-ROM and hybrid DVD

Recognized as innovator within organization promoted four times in five years

Languages

PHP, MySQL, RSS, XML, HTML

Audio/Video

Sound Forge, Acid Pro, WaveLab, Vegas, Waves, Fruity Loops

Blogware/Podcasting

Castlock and WordPress

Design/Interactive

Flash, Dreamweaver, Fireworks, Photoshop, InDesign and Illustrator

Courseware

WebCT, aTutor, Scenario Studio, and HorizonLive

Education

BFA Visual Communication with an emphasis in Digital Design 2005

American InterContinental University, Hoffman Estates, Illinois

Associates of Arts Degree December 2000

Waubonsee Community College, Sugar Grove, Illinois

August 1993 December 1994

Bradley University, Peoria, Illinois

Tags: RSS guru Podcasting professional PHP Castlock New Media expert RSS expert

Small biz guide to doing business with a Viacom company

Tue, 11 Sep 2007 08:44:42 -0500
I've been sitting on this for a while, nearly 8 months.

My most recent activity with a Viacom company and previous from 2 1/2 years ago were nearly identical, not good. I've talked with many people who've worked with Viacom companies about my experiences. Turns out, not that different than their's.

Ready for the answer . . . culture, culture, culture.

If you really want to do business with this leviathan here are some tips:

1) Notify your attorney that you are going to engage in talks with them
2) Before doing any work, proposals or exploratory meetings get an NDA in place (this will probably stop the machine cold - culture - suing them is out of question unless you won power ball, but nonetheless is good to have in place). If they want you and not your ideas they will move forward
3) If you make it this far start the contract process and be prepared to negotiate like the life of your company depended on it, they will.
4) Do not appear weak or unprepared, they will eat you alive.

Be glad you survived and invest that money in other business opportunities that take less effort and use that Viacom company's name to get you through the next door.

To my peeps inside the machine you know that I mean no disrespect.

Tags: TV videos podcasting rss marketing

Betsy and her husband Kris Jun 04, 2007

Mon, 04 Jun 2007 07:37:52 -0500
Croncast - 2007-06-04.mp3
Show: #371
Length: 34:31
Size: 23.7mb
Format: mp3
Betsy and her husband Kris Jun 04, 2007

Tickets are on sale now for the live show . . . get your's or find out more

Join Croncast Cronies . . . thanks to all those signed up already!.

Pick a post, any post to leave us a comment
Betsy starts the show by flossing with her own hair
Keeping in natural
Betsy gnawing on her hand
Kris says, "epididymitis" got his body part skin layers a bit off
Just swinging with the kids
Catherine the Great I am not
Why would you do that?
Are you kidding me
I've got the death march covered
I got a layer food to keep me alive for any miles long walk
Driving by all the closed down health clubs
They always open, they always go out of business
Locally owned and operated
Mega health clubs
Now the locals have signs like 27 months free
I asked who the hell would go there?
My dad
Le Beau's Health Club Aurora
Let the porn music play
Picture my dad as a tour guide
Using a lighter with your eyeliner
Le Beau's used to be in the country but now is surrounded by subdivisions
He would sit us down with a role of quarters
Maybe is just seedier in my memory
Mr. Le Beau comes on TV
We can't just keep open with the big
The leather bathing suite
I think it's great
I always thought Judy was fabulous
Cheated printed suede
Life Time Fitness is the one you are talking about
Everybody that joins gets a chubbiness check right away
The people come out with the pinchy things
It's fear marketing right your face
I know I'm fat, why else would I be here
They're telling you that you suck, you're worthless
And people are so sold on it
But if you work really hard you might be as cool as the receptionist
Waiting for the real estate class to start
She's 26 taking a stress test at Life Time?
Do you need another reason to hate yourself?
Lifetime is a fitness cult
They do it like other cults by getting into your head
Then they take your money and that of your other family members
And next is the indoctrination of your friends
Oh Mr. B
Busting my ass on eBay
No I'm not bitching at you
The Resale Queen post about the baby stuff
Jenny Rush rocks!
She stepped it up for the person here
Don't worry, Jenny Rush signed an NDA for our address ;-)
The first 6 months of his life she watched him during the day
Yeah, he had about 12 seizures today
Sure but it worked out because her son had the exact same type of epilepsy
He turned out okay, right Betsy?
Yeah, he became a doctor
No, he's gay
Kris, it doesn't get any better than a gay doctor son!
Who's gonna take care of you
If Elliot grows up and becomes a gay doctor I will join Life Time
What Jenny did was really cool
I am having that same sort of feeling that I had about 1 year into podcasting
There just is this network of people that keep doing things that we normally wouldn't be able to do because of proximity
Kris, this is the way that women take care of each other
All, I wanted to find was to find someone with a bigger trust fund than mine
And then I got you Kris
I got a trust fund!
A Folgers can full of Marlboro points up in the cabinet at my folks house
"You could have anything that you want baby, We're halfway to the pool table"
If I could hit rewind Bears
I would marry someone else, lived with him for 30 years, waited for him to die and then hooked up with you with his money
Oh, baby, I feel your bitterness
We go through the up periods and downs like everyone
Lately the introspection is a result of what great fortune has come to some friends
Their lives 3 years ago were completely different
For them it is a best case scenario type thing
Betsy is going to put her top 10 reasons that Naperville will change together

Audience Survey, please fill this out for us
Look for the graphic on "Audience Survey" on the main page

Tags: Catherine the Great LeBeau's Health Club Aurora Marlboro points Folgers can Life Time Fitness

RSS consumption and metrics

Fri, 23 Feb 2007 10:02:57 -0600
I am a RSS stats junkie. From RSS stats you can demonstrate almost anything that you want to (like most any other statistics, but work with me people). You can highlight trends, show how another integrated marketing helped your feed at a specific time of day, try to gauge some ROI from your RSS feeds or tell what applications or bots hit your feed most often. And don't forget click-throughs. There's tons of information that can be pulled from feeds by tracking them. FYI, if you are not tracking your feeds you should be it will open your eyes to a new group of people standing right outside your door.

My buddy Rick Klau over at FeedBurner has released some great numbers and taken a conversation public, so to speak, that many podcasters and bloggers have had recently. The focus of that conversation has been just what are we measuring with these numbers? Which stems from a conversation that page views are dying as an accurate measure of success. Rick's take is that we are measuring engagement. I would agree.
"Your Content is Bigger Than Your Feed
Today's key takeaway is that feeds represent only one aspect of a publisher's overall content consumption. We're living in a world of distributed media after all: people might be reading your content directly on your site, within a widget, via resyndicated headlines on another site, or on a social networking site."
RSS has the ability to more adequately demonstrate engagement since a user actively decides to make your content part of their life. Think of it this way, what if you were able to get people to subscribe to banner ads? What would those statistics look like? You would measure click-throughs, time of day, conversion ratios, etc. Feeds are no different, though more benign. The ad just happens to be your content.

As we creep toward standardization or something closer to a norm for interpreting RSS statistics this post may kick the creep up notch to a walk.

Tags: RSS measurement FeedBurner enagagement Rick Klau FeedBurner's View of the Feed Market RSS consumption

Portable Media Expo audio released

Thu, 12 Oct 2006 13:14:46 -0500
Wanted to let those of you who were interested in my session from the Portable Media Expo a couple weeks ago that the audio from the Expo is now available. The audio is bundled so you can't get individual sessions (like mine) without picking up the entire set for $99.00 for now. GigaVox will be releasing some of them later . . . if my session makes the cut I'll let you know and point you to the podcast.

My recommendation is that if you are interested in podcasting this is a steal. And look at it this way, you didn't have to see the painted gals and you can hear all the good information that was shared.

Some of the other highlights include (from the GigaVox site):

Keynote - Leo Laporte, Host of TWiT and Tech Guy on KFI 640

Keynote - Ron Moore, Executive Producer Battlestar Galactica

Kris Smith - Leveraging Your Knowledge as a Podcasting Consultant

Dave Slusher - "Amateur Means You Do It For Love"

Panel - For Musicians Only: Promoting Your Music with Podcasting

Paul Figgiani - Planning and Building a Podcast Production Studio/li>
Michael Geoghegan - Solving The Corporate Dilemma

Paul Colligan - 7 Proven Strategies to Monetize Your Podcast

Panel - Monetize with Ads and Sponsorship

Jason Van Orden - Promoting Your Podcast: Cost-Effective Strategies

Panel - Podcast Metrics: Gauging Success With Different Audience Segments

Keynote - Andrew Baron, Rocketboom

Peter Levitan - Podcasting: Marketing's New Change-Agent

Panel - Successful Podcasting in Education at the University Level

Tags: Portable Media Expo PME Kris Smith Palegroove Studios GigaVox

Amazon's Fishbowl another internet only series

Thu, 15 Jun 2006 15:19:28 -0500

So what do I enjoy about this program?
The first thing is that it is strictly online. Though, it could use an RSS feed. The second is that a huge company has taken it upon itself to put together a real production that serves as one large commercial. The final thing I enjoy is that it isn't a sterilized Bill Maher, though I believe he must be for all of the philandering. It is true Maher in all his glory 85% funny, 10% bomb and 5% small man syndrome. It's like watching QVC with a witty garden gnome as host. Oh, I kid the Bill Maher. I kid. I kid.Check out Amazon Fishbowl with Bill Maher.

Tags: Bill Maher Amazon Amazon Fishbowl

Betsy and her husband Kris Apr. 14, 2006

Fri, 14 Apr 2006 06:49:30 -0500

Croncast - 2006-04-14.mp3

Show: #215
Length: 40:58
Size: 28.1 mb
Format: mp3

Betsy and her husband Kris Apr. 14, 2006

Listen with iTunes? Leave us a comment - spread the word!

Show Notes

This humble home awaits demise and future teardown status.
Kris goes old school with the intro; it feels good
Go to Croncast.com and send an email with the contact form
"I am a mommy" it sucks your energy
You're not an iron worker
Pummeled by child, feed this one feed this one
Cabbage Patch Kids on eBay
The iMac is a shiny something that maintains Betsy's attention like a racoon
Cabbage patch kids with ink spots
Loose PayPal card means mommy is working hard
Old biddy pulls out vintage Cabbage Patch kids at Goodwill
Betsy's amazing knowledge of worthless garage sale info that floats in Betsy's head
If Betsy were the wizard she would be hugging the dolls
Marketing My Size Barbies to the the friendless
My size Barbie's cup overfloweth
My Buddy dolls are worth some bucks
I had a wagon that came out of the back of an El Camino (not really but a drag strip car)
Chicago style rats living in our shed as a kid
A pregnant rat from your worldly belongings
We had septic, don't worry about it
Sitting in a cloud of smoke watching Gator, "Don't worry son, you're safe, we got septic"
Crazy ass chainsaw with monster truck tires
A lumberjack should of had that chainsaw
Manly men and powerful chainsaws for your wifes blackberry patch
Taking care of the the sister
Finding a rental in Naperville isn't a mommy's job
Rubbing her head for the stressing me out look
There has to be a line
Fidning a rental over the internet
What do you lose, Betsy?
White Hen acostation where a nerd got put in his place
Teardowns are not evil
Kris says McMansion isn't fair term for the replacements
Kmart would have been a luxury (though i would never wear the clothes from there)
Betsy lays out her messed up youth and her liberal/conservative inner turmoil
How the shows will affect Elliot
Betsy wants stability, no moving, vacations and three squares a day
She's got Bush on one shoulder and Pauly Shore on the other
Every place is the same but a trade-off for some wierd bug or natural disaster
Slugs in the North West
Betsy will do whatever good Unitarians do on Good Friday
How are they going to pay first months rent?
Contest on Monday!! No idea what it is but the prize is a slightly used My Size Barbie

Tags: My Size Barbie contest Naperville McMansion Pauly Shore