Career Objective

A leadership position with a company interested in benefiting from the opportunities presented by leading edge new media technologies where a commitment to innovative ideas and entrepreneurial spirit is recognized and rewarded.

Qualifications Summary:

• Accomplished entrepreneur and strategist with a demonstrated history of success integrating new media technologies into existing platforms and campaigns for Fortune 500 companies.
• Combined expertise in RSS and podcast development with an extended network of relationships with independent, corporate and mainstream media.
• Developed and licensed Castlock, a robust new media management and RSS metrics platform that enables users to manage large libraries of content and maintain statistics privately.
  
  

Professional Experience

Room 214, Boulder, Colorado ● 1/2007-11/2007

Vice President, New Media

Leadership force for product development within an organization that integrates new media, public relations efforts, web marketing methodologies and technologies under cohesive systems that drive measurable calls to action via the Internet. Company services were solicited from some of the most recognized PR firms and creative agencies to positively impact corporate sales, brand awareness and communications.

Major Contributions:

• Developed moderated media RSS feeds (mmRSS) for episodic and archived content delivery via RSS
• Orchestrated product development and integration of emerging technologies such as Twitter and other social media APIs into Castlock, a robust new media management and RSS metrics platform
• Created and delivered new products from the Castlock code base, RSSignite and Episodr
• Spearheaded integration of new media including podcasting and RSS into new client product offerings and marketing campaigns
• Invigorated existing client marketing campaigns with new media elements
• Directed digital media production from concept to final deliverable
• Initiated research and development for RSS strategies and effective RSS search engine optimization
• Served as company spokesperson at industry and new media events around the country
  

Career Note: As a representative of Room 214 and respected authority in the new media field I delivered the following presentations:


• Podcast & New Media Expo (Sept. 2007) Ontario, CA.Compression Killed the Video Star
• PodCamp NYC (Apr. 2007) New York, New York. Panel Podcast Open Metrics Initiative.
• eLearning 2007 (Mar. 2007) Chicago, IL. Using RSS Feeds, Podcasts to Deliver Distance Education
• Podcast Academy 5 (Feb. 2007) Duke University. Understanding Authenticated & Personalized RSS Feeds

Joint Commission Resources/Joint Commission, Oakbrook Terrace, Illinois ● 5/2005-12/2006

Associate Director, eLearning

Promoted to direct eLearning digital product development for Joint Commission Resources. Led innovations in delivery of information required to comply with the accreditation standards of the Joint Commission on Accredited Healthcare Organizations (JCAHO). JCAHO accreditation and certification is the standard of excellence in health care organizations.

Major Contributions:

• Identified opportunities for new revenue streams utilizing innovative content delivery systems
• Evangelized blogging and podcast initiatives to integrate new media technologies within the enterprise
• Directed a division to develop digital products and manage legacy products focusing on increasing sales
• Engineered courseware implementation, software, coding and course development for field cadre and central office employees
• Disseminated educational training information to 400 global field staff via a custom RSS application
  
  

Palegroove Studios, Naperville, Illinois ● 2/2005-Present

Founder/CEO

Pioneered the start-up and development of the world's first podcast production company. Advised Fortune 500 clients on utilizing this medium to extend their brands. Developed podcasts from conception to deliverables which includes consulting with client on: show content, format, script writing, transcripts and creation of royalty free musical intros,outros and sweepers. Developed and licensed Castlock, a robust new media management and RSS metrics platform. Produced over 700 podcasts since 2005.

Podcasts Produced:

• MasterCard, The Home Depot, Abbot Laboratories (2007)
• Nascar Alltel Racing Podcast (2006 & 2007) produced podcasts in conjunction with XM Satellite Radio
• NFL Alltel My Circle Podcast (2006 season) produced with nationally recognized radio talent from official team media outlets
• Nascar Coors Light Racing Podcast for Coors Light (2006)
• Fab 5 Summer '05 Podcasts produced for MTV Networks Affiliate Marketing (2005)
• Developed and independently produced Croncast (2004-Present) delivered 3 times a week since November of 2004 and recognized by a number of media outlets including: The New York Times, Detroit Free Press, FOX News, and NBC (Chicago)

Career Note: As a successful entrepreneur and recognized expert in the podcast industry I delivered the following presentations:

• PodCamp West (Nov. 2006) San Francisco, CA. Keynote panel The Future of New Media
• Portable Media Expo (Sep. 2006) Ontario, CA. Leveraging Your Knowledge as a Podcasting Consultant
• Podcast Academy 4 (Sep. 2006) Ontario, CA. Web Design for Corporate Podcasting

Waubonsee Community College, Sugar Grove, Illinois ● 5/2000-5/2005

Distance Learning Technical Support Specialist

• Trained and supported university and college faculty throughout Illinois on the integration of technology into the classroom as part of ILLCO, a state funded initiative
• Designed and developed all graphics, wrote code, recorded, edited and encoded all audio for a Flash virtual tour of the college campus for use online, CD-ROM and hybrid DVD
• Recognized as innovator within organization promoted four times in five years

Languages

PHP, MySQL, RSS, XML, HTML

Audio/Video

Sound Forge, Acid Pro, WaveLab, Vegas, Waves, Fruity Loops

Blogware/Podcasting

Castlock and WordPress

Design/Interactive

Flash, Dreamweaver, Fireworks, Photoshop, InDesign and Illustrator

Courseware

WebCT, aTutor, Scenario Studio, and HorizonLive

BFA Visual Communication with an emphasis in Digital Design 2005

American InterContinental University, Hoffman Estates, Illinois

Associates of Arts Degree December 2000

Waubonsee Community College, Sugar Grove, Illinois

August 1993 December 1994

Bradley University, Peoria, Illinois

Show: #275
Length: 36:28
Size: 25.0 mb
Format: mp3

Betsy and her husband Kris September 18, 2006

1) Fill out the appropriate form for you - *New* Listener or Get a Handle (current listener)
2) Verify your email address (Activates and qualifies those with a "Handle")
3) *New* listeners get activated and qualified by using their special RSS feed
4) 300th new listener and the person whose Handle they use win iPods AND
5) A drawing for 2 more iPods from everyone who entered!

Show: #256
Length: 15:37
Size: 10.7 mb
Format: mp3

Betsy and her husband Kris July 31, 2006

This show is an outakes show from the last 4 months. A little behind the scenes peek. It would have been a regular show but . . . sometimes it is too soon after a death to make a joke. I found out the hard way.

For those of you who missed the news we put Muffin down over the weekend and it has been really hard for Betsy. Muffin was truly her dog and a good companion over the last six years.

We'll be back on Wednesday.

Show: #46
Length: 35:28
Format: mp3
Bit rate: 64k
Size: 16.2 mb

Croncast - Betsy and her husband Kris Ep. 19

Today's show is what I consider one of the best that Betsy and I have done.

Today's Show

Intro
I said "shoot us" an email
Kris doesn't have a non-nerdy alter ego
Shane is MIP (Missing In Podcasting)
MixCast - it is beta - first podcasting killer app
Betsy's birthday is in 4 days
Is there an after life?
Make a card or something
Betsy tells Kris not to buy her a gift
$10 dollar spending limit
Betsy is excessive
The "playdate" in the suburbs
My doggy went crazy
Birthday suggesstions for Betsy-
1) $10 gift certificate to Goodwill
2) $10 in make-up from dollar store
3) $10 for Aldi's
Betsy asks if we've been married for 10 years - Answer: 9
What am I going to get Betsy?
Nicole Simon - http://useful-sounds.de/
Kris abducted Betsy as a teenager
Oops, look what you did to me
Don't tell people that they are hormonally crazy or about to be
12 hour erection or 12 hour boner?
Penis enhancement surgery
Kinsey - I hurt even typing it in
It's snowing in Chicagoland
Do the suburban school's have snow days?
Special THANK YOU to our listeners!!!!
Vote for Croncast at Podcastalley.com a vote of confidence
The baby can live outside now
Tell your friends about the show
All about the planchette
The baby goes nuts
Betsy asks Kris, if he knows what it is like to be pregnant?
The creepy creature in your abdomen
An obese squirrel in the abdomen
Betsy asks Kris if he knows what it is like to give birth?
"You feel like you're gonna die"
No Diet Coke but the heroine is OK in labor
Who's gonna get fixed, Kris or Betsy?
Laparoscopy is the word
The Man's MRI at 2 1/2 years old
Pumping him full of dope
The more he got the more pissed off he got
Our PSA for calming your medically challenged kid - Robot Arm
He's been seizure free for a year
Now he knows the "F" word
Kris was raised by stray cats and wolves
They are Peti Mal
Who's next?
Kris really wants to interview Jeff Bridges

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