portable | Croncast - From Cool to Cul De Sac Kris and Betsy Smith http://www.croncast.com This is the keyword feed for portable. Once cool, Kris and Betsy are now living on a cul de sac and breeding. Betsy really should be on the road making mad cash but that would interfere with breastfeeding. Podcasting for Download every M-W-F by 3:00 P.M. CST. en-us Palegroove Studios 2004-2008 No Croncast, Kris, Betsy, Comedy, Parenting, Funny, Palegroove, Croncast, eBay, Goodwill This is the keyword feed for portable. Once cool, Kris and Betsy are now living on a cul de sac and breeding. Betsy really should be on the road making mad cash but that would interfere with breastfeeding. Podcasting for Download every M-W-F by 3:00 P.M. CST. This is the keyword feed for portable. Once cool, Kris and Betsy are now living on a cul de sac and breeding. Betsy really should be on the road making mad cash but that would interfere with breastfeeding. Podcasting for Download every M-W-F by 3:00 P.M. CST. http://www.croncast.com/images/croncast_itunes.jpg portable | Croncast - From Cool to Cul De Sac http://www.croncast.com This is the keyword feed for portable. Once cool, Kris and Betsy are now living on a cul de sac and breeding. Betsy really should be on the road making mad cash but that would interfere with breastfeeding. Podcasting for Download every M-W-F by 3:00 P.M. CST. Croncast - Kris and Betsy Smith info@palegroove.com http://www.croncast.com Palegroove Croncast Listener Survey Results http://www.croncast.com/rssk/1641/Croncast-Listener-Survey-Results_Croncast-Survey_Kris-Smith.php Blog
Thanks for sharing!

Update: Likes and Dislikes have been moved to their own post.

Demographics
What is your age?
Answer Responses Ratio
<12 1 1%
18-24 8 4%
25-34 90 42%
35-44 83 39%
45-54 22 10%
55-64 9 4%
Totals 213 100%
What is your gender?
Answer Responses Ratio
Male 118 55%
Female 95 45%
Totals 213 100%
What is the highest level of education you have achieved?
Answer Responses Ratio
Less than high school graduate 3 1%
Graduated high school or received equivalent degree (e.g., GED) 9 4%
Attended college but did not graduate 40 19%
Graduated from 2-year college 23 11%
Graduated from 4-year college 79 37%
Masters Degree 44 21%
Doctoral Degree 10 5%
Other Professional Degree (MD, LLB, etc) 5 2%
Totals 213 100%
Please indicate which best describes the total combined income before taxes of all members of your household.
Answer Responses Ratio
Under $5,000 5 3%
$10,000 - $19,999 5 3%
$20,000 - $29,999 12 6%
$30,000 - $39,999 15 7%
$40,000 - $49,999 12 6%
$50,000 - $59,999 25 12%
$60,000 - $74,999 20 10%
$75,000 - $99,999 32 16%
$100,000 - $149,999 53 26%
$150,000 - $199,999 16 8%
$200,000 or over 9 4%
Totals 204 100%
What is your employment status?
Answer Responses Ratio
Full-time (35 hours or more) 156 73%
Part-time (less than 35 hours) 16 8%
Student 12 6%
Retired 5 2%
Temporarily unemployed 1 1%
Homemaker 19 9%
Other 4 2%
Totals 213 100%
What is your current marital status?
Answer Responses Ratio
Married 146 70%
Single, never married 45 21%
Divorced or Separated 18 9%
Widowed 1 1%
Totals 210 100%
Counting yourself, how many people are currently living in your household?
Answer Responses Ratio
1 24 11%
2 67 32%
3 39 19%
4 54 26%
5 20 10%
6 3 1%
7 1 1%
8 2 1%
Totals 210 100%
How many children under the age of 18 are currently living in your household?
Answer Responses Ratio
None 103 49%
One 38 18%
Two 48 23%
Three 15 7%
Four 3 1%
Five 1 1%
More than Five 1 1%
Totals 209 100%
Which of the following best describes your primary place of residence?
Answer Responses Ratio
I rent the apartment/co-op/condo where I live 35 17%
I rent the house in which I live 21 10%
I own the co-op/condominium where I live 6 3%
I own the house in which I live 137 65%
Other 11 5%
Totals 210 100%
What language is spoken most often in your household?
Answer Responses Ratio
English 203 95%
Spanish 1 1%
German 2 1%
Norwegian 1 1%
Other, Please Specify 7 3%
Totals 214 100%
Purchasing
Have you shopped online in the past 30 days?
Answer Responses Ratio
Yes 194 92%
No 16 8%
Totals 210 100%
How much did you personally spend on internet order items in the last 12 months?
Answer Responses Ratio
Nothing 4 2%
$1-$49 8 4%
$50-$99 13 6%
$100-$199 23 11%
$200-$499 52 25%
$500-$799 35 17%
$800+ 76 36%
Totals 211 100%
How often did you attend the movies in the last 90 days (3 months)?
Answer Responses Ratio
Once a week or more 3 1%
2-3 times a month 21 10%
Once a month 50 24%
Less than once a month 71 34%
I did not attend the movies in the last 90 days 66 31%
Totals 211 100%
When did your household last purchase or lease a vehicle?
Answer Responses Ratio
In the past 12 months 57 27%
1-2 years ago 52 25%
3-4 years ago 54 26%
5 or more years ago 35 17%
My household does not own or lease a vehicle 11 5%
Totals 209 100%
How many credit/debit cards do you own?
Answer Responses Ratio
None 9 4%
1 25 12%
2 62 30%
3 42 21%
4 38 19%
5 11 5%
6 or more 17 8%
Totals 204 100%
How much did you spend for computer software for home use in the past 12 months?
Answer Responses Ratio
Nothing 37 18%
$1 - $99 49 24%
$100 - $199 37 18%
$200 - $299 38 19%
$300 - $499 18 9%
$500 or more 25 12%
Totals 204 100%
Careers
How large is the organization in which you work?
Answer Responses Ratio
Less than 20 employees 28 18%
20 to 99 employees 24 16%
100 to 999 employees 40 26%
1,000+ employees 60 39%
I don't know 2 1%
Totals 154 100%
In which industry does your company primarily operate?
Answer Responses Ratio
Arts/Entertainment/Recreation 6 4%
Banking/Finance/Insurance 12 8%
Business Services 4 3%
Computer Hardware 4 3%
Education 18 12%
Government/Military/Defense 14 9%
Internet 11 7%
IT - Systems Integration 13 9%
Manufacturing 8 5%
Media 4 3%
Medical/Healthcare 14 9%
Professional, Scientific, & Technical Services 7 5%
Real Estate 4 3%
Retail/Distribution/Import/Export 3 2%
Telecommunications 2 1%
Other, Please Specify 29 19%
Totals 153 100%
What is your job title?
Answer Responses Ratio
Chairman/CEO/COO/Partner/President/Owner/Principal 11 7%
EVP/General Manager 1 1%
Vice President 5 3%
Director 8 5%
Manager 38 25%
Staff - non management employee 90 59%
Totals 153 100%
With which of the following job functions are you primarily involved?
Answer Responses Ratio
Arts/Creative/Design 6 3%
Business Development/Strategic Planning 7 4%
Consulting 11 6%
Customer Service 8 4%
Education/Teaching 11 6%
Engineering 1 1%
Executive 4 2%
Finance 7 4%
Healthcare Provider 4 2%
Human Resources 4 2%
IT Services 27 15%
Legal Services 2 1%
Production/Operations 19 11%
Research 5 3%
Sales/Marketing 6 3%
Software Development 2 1%
Technology Support/Help Desk 6 3%
Other, Please Specify 51 28%
Totals 181 100%
Listening Habits
Do you subscribe to the RSS feed for this show?
Answer Responses Ratio
Yes 188 83%
No, I listen to or watch this show without subscribing 39 17%
Totals 227 100%
How many episodes of this online show have you listened to or watched?
Answer Responses Ratio
None (I just saw this link to the survey on the site) 1 0%
2-3 1 0%
4-5 3 1%
6 or more 223 98%
Totals 228 100%
How often do you listen to or watch this show?
Answer Responses Ratio
I always listen to/watch each new episode 211 94%
I sometimes listen to/watch each new episode 11 5%
I rarely listen to/watch each new episode 2 1%
Totals 224 100%
About how much of each show episode do you generally listen to or watch?
Answer Responses Ratio
I always listen to/watch the entire episode 215 96%
Usually at least 75% 10 4%
Totals 225 100%
On average, how many times do you listen to or watch each episode?
Answer Responses Ratio
One time 210 93%
Two times 13 6%
Three times 2 1%
Totals 225 100%
How do you most often listen to this podcast?
Answer Responses Ratio
On my computer 60 29%
On my MP3, iPod or other portable player 141 68%
On my cell phone 2 1%
Other, Please Specify 3 2%
Totals 206 100%
How do you most often listen to or watch this podcast?
Answer Responses Ratio
On an iPod, MP3 player or other portable device with NO Internet capabilites 17 90%
On an iPhone, PSP, cell phone, or other portable device with Internet capabilities while NOT connected to the Internet 1 5%
Other, Please Specify 1 5%
Totals 19 100%
Satisfaction      
Subject Importance Satisfaction Gap
Audio Quality 8.22 9.53 -1.31
Video Quality 3.29 5.43 -2.14
Overall Quality 8.66 9.38 -0.72
Content 9.05 9.10 -0.05
Host(s) 9.32 9.52 -0.20
Reliability (new episodes available when promised) 7.77 9.04 -1.27
Length of episodes 7.07 8.82 -1.75
Frequency of new episodes 7.78 9.02 -1.24
Placement of ads or sponsorships in podcast 4.44 8.25 -3.81
Website design 5.40 7.86 -2.46
Website content 5.77 8.00 -2.23
Overall Satisfaction 9.31


Tags: Croncast Survey Kris Smith Betsy Smith Advertise Cronast Demographics ]]>
Thanks for sharing!

Update: Likes and Dislikes have been moved to their own post.

Demographics
What is your age?
Answer Responses Ratio
<12 1 1%
18-24 8 4%
25-34 90 42%
35-44 83 39%
45-54 22 10%
55-64 9 4%
Totals 213 100%
What is your gender?
Answer Responses Ratio
Male 118 55%
Female 95 45%
Totals 213 100%
What is the highest level of education you have achieved?
Answer Responses Ratio
Less than high school graduate 3 1%
Graduated high school or received equivalent degree (e.g., GED) 9 4%
Attended college but did not graduate 40 19%
Graduated from 2-year college 23 11%
Graduated from 4-year college 79 37%
Masters Degree 44 21%
Doctoral Degree 10 5%
Other Professional Degree (MD, LLB, etc) 5 2%
Totals 213 100%
Please indicate which best describes the total combined income before taxes of all members of your household.
Answer Responses Ratio
Under $5,000 5 3%
$10,000 - $19,999 5 3%
$20,000 - $29,999 12 6%
$30,000 - $39,999 15 7%
$40,000 - $49,999 12 6%
$50,000 - $59,999 25 12%
$60,000 - $74,999 20 10%
$75,000 - $99,999 32 16%
$100,000 - $149,999 53 26%
$150,000 - $199,999 16 8%
$200,000 or over 9 4%
Totals 204 100%
What is your employment status?
Answer Responses Ratio
Full-time (35 hours or more) 156 73%
Part-time (less than 35 hours) 16 8%
Student 12 6%
Retired 5 2%
Temporarily unemployed 1 1%
Homemaker 19 9%
Other 4 2%
Totals 213 100%
What is your current marital status?
Answer Responses Ratio
Married 146 70%
Single, never married 45 21%
Divorced or Separated 18 9%
Widowed 1 1%
Totals 210 100%
Counting yourself, how many people are currently living in your household?
Answer Responses Ratio
1 24 11%
2 67 32%
3 39 19%
4 54 26%
5 20 10%
6 3 1%
7 1 1%
8 2 1%
Totals 210 100%
How many children under the age of 18 are currently living in your household?
Answer Responses Ratio
None 103 49%
One 38 18%
Two 48 23%
Three 15 7%
Four 3 1%
Five 1 1%
More than Five 1 1%
Totals 209 100%
Which of the following best describes your primary place of residence?
Answer Responses Ratio
I rent the apartment/co-op/condo where I live 35 17%
I rent the house in which I live 21 10%
I own the co-op/condominium where I live 6 3%
I own the house in which I live 137 65%
Other 11 5%
Totals 210 100%
What language is spoken most often in your household?
Answer Responses Ratio
English 203 95%
Spanish 1 1%
German 2 1%
Norwegian 1 1%
Other, Please Specify 7 3%
Totals 214 100%
Purchasing
Have you shopped online in the past 30 days?
Answer Responses Ratio
Yes 194 92%
No 16 8%
Totals 210 100%
How much did you personally spend on internet order items in the last 12 months?
Answer Responses Ratio
Nothing 4 2%
$1-$49 8 4%
$50-$99 13 6%
$100-$199 23 11%
$200-$499 52 25%
$500-$799 35 17%
$800+ 76 36%
Totals 211 100%
How often did you attend the movies in the last 90 days (3 months)?
Answer Responses Ratio
Once a week or more 3 1%
2-3 times a month 21 10%
Once a month 50 24%
Less than once a month 71 34%
I did not attend the movies in the last 90 days 66 31%
Totals 211 100%
When did your household last purchase or lease a vehicle?
Answer Responses Ratio
In the past 12 months 57 27%
1-2 years ago 52 25%
3-4 years ago 54 26%
5 or more years ago 35 17%
My household does not own or lease a vehicle 11 5%
Totals 209 100%
How many credit/debit cards do you own?
Answer Responses Ratio
None 9 4%
1 25 12%
2 62 30%
3 42 21%
4 38 19%
5 11 5%
6 or more 17 8%
Totals 204 100%
How much did you spend for computer software for home use in the past 12 months?
Answer Responses Ratio
Nothing 37 18%
$1 - $99 49 24%
$100 - $199 37 18%
$200 - $299 38 19%
$300 - $499 18 9%
$500 or more 25 12%
Totals 204 100%
Careers
How large is the organization in which you work?
Answer Responses Ratio
Less than 20 employees 28 18%
20 to 99 employees 24 16%
100 to 999 employees 40 26%
1,000+ employees 60 39%
I don't know 2 1%
Totals 154 100%
In which industry does your company primarily operate?
Answer Responses Ratio
Arts/Entertainment/Recreation 6 4%
Banking/Finance/Insurance 12 8%
Business Services 4 3%
Computer Hardware 4 3%
Education 18 12%
Government/Military/Defense 14 9%
Internet 11 7%
IT - Systems Integration 13 9%
Manufacturing 8 5%
Media 4 3%
Medical/Healthcare 14 9%
Professional, Scientific, & Technical Services 7 5%
Real Estate 4 3%
Retail/Distribution/Import/Export 3 2%
Telecommunications 2 1%
Other, Please Specify 29 19%
Totals 153 100%
What is your job title?
Answer Responses Ratio
Chairman/CEO/COO/Partner/President/Owner/Principal 11 7%
EVP/General Manager 1 1%
Vice President 5 3%
Director 8 5%
Manager 38 25%
Staff - non management employee 90 59%
Totals 153 100%
With which of the following job functions are you primarily involved?
Answer Responses Ratio
Arts/Creative/Design 6 3%
Business Development/Strategic Planning 7 4%
Consulting 11 6%
Customer Service 8 4%
Education/Teaching 11 6%
Engineering 1 1%
Executive 4 2%
Finance 7 4%
Healthcare Provider 4 2%
Human Resources 4 2%
IT Services 27 15%
Legal Services 2 1%
Production/Operations 19 11%
Research 5 3%
Sales/Marketing 6 3%
Software Development 2 1%
Technology Support/Help Desk 6 3%
Other, Please Specify 51 28%
Totals 181 100%
Listening Habits
Do you subscribe to the RSS feed for this show?
Answer Responses Ratio
Yes 188 83%
No, I listen to or watch this show without subscribing 39 17%
Totals 227 100%
How many episodes of this online show have you listened to or watched?
Answer Responses Ratio
None (I just saw this link to the survey on the site) 1 0%
2-3 1 0%
4-5 3 1%
6 or more 223 98%
Totals 228 100%
How often do you listen to or watch this show?
Answer Responses Ratio
I always listen to/watch each new episode 211 94%
I sometimes listen to/watch each new episode 11 5%
I rarely listen to/watch each new episode 2 1%
Totals 224 100%
About how much of each show episode do you generally listen to or watch?
Answer Responses Ratio
I always listen to/watch the entire episode 215 96%
Usually at least 75% 10 4%
Totals 225 100%
On average, how many times do you listen to or watch each episode?
Answer Responses Ratio
One time 210 93%
Two times 13 6%
Three times 2 1%
Totals 225 100%
How do you most often listen to this podcast?
Answer Responses Ratio
On my computer 60 29%
On my MP3, iPod or other portable player 141 68%
On my cell phone 2 1%
Other, Please Specify 3 2%
Totals 206 100%
How do you most often listen to or watch this podcast?
Answer Responses Ratio
On an iPod, MP3 player or other portable device with NO Internet capabilites 17 90%
On an iPhone, PSP, cell phone, or other portable device with Internet capabilities while NOT connected to the Internet 1 5%
Other, Please Specify 1 5%
Totals 19 100%
Satisfaction      
Subject Importance Satisfaction Gap
Audio Quality 8.22 9.53 -1.31
Video Quality 3.29 5.43 -2.14
Overall Quality 8.66 9.38 -0.72
Content 9.05 9.10 -0.05
Host(s) 9.32 9.52 -0.20
Reliability (new episodes available when promised) 7.77 9.04 -1.27
Length of episodes 7.07 8.82 -1.75
Frequency of new episodes 7.78 9.02 -1.24
Placement of ads or sponsorships in podcast 4.44 8.25 -3.81
Website design 5.40 7.86 -2.46
Website content 5.77 8.00 -2.23
Overall Satisfaction 9.31


Tags: Croncast Survey Kris Smith Betsy Smith Advertise Cronast Demographics ]]> Sat, 19 Apr 2008 18:28:13 -0500 tag:croncast.com,1641 Well, we've shared with you, and now you've shared with us. Below is the survey data that over 200 of you filled out during the past year. I thought you guys might like to see what other listeners think of the show (good and bad), spend online, how much loot they make, if they have or don't have kids and a ton of other no Croncast Survey, Kris Smith, Betsy Smith, Advertise, Cronast Demographics Kris Smith - New Media, RSS and Podcast Expert http://www.croncast.com/rssk/1130/Kris-Smith---New-Media-RSS-and-Podcast-Expert_RSS-guru_Podcasting-professional.php Blog Kristopher Smith
http://linkedin.com/in/ksmith
Naperville, IL 60565 (630) 445-1719 ● kris[at]palegroove.com


Career Objective

A leadership position with a company interested in benefiting from the opportunities presented by leading edge new media technologies where a commitment to innovative ideas and entrepreneurial spirit is recognized and rewarded.

Qualifications Summary:

  • Accomplished entrepreneur and strategist with a demonstrated history of success integrating new media technologies into existing platforms and campaigns for Fortune 500 companies.
  • Combined expertise in RSS and podcast development with an extended network of relationships with independent, corporate and mainstream media.
  • Developed and licensed Castlock, a robust new media management and RSS metrics platform that enables users to manage large libraries of content and maintain statistics privately.

Professional Experience

Room 214, Boulder, Colorado ● 1/2007-11/2007

Vice President, New Media

    Leadership force for product development within an organization that integrates new media, public relations efforts, web marketing methodologies and technologies under cohesive systems that drive measurable calls to action via the Internet. Company services were solicited from some of the most recognized PR firms and creative agencies to positively impact corporate sales, brand awareness and communications.

    Major Contributions:

    • Developed moderated media RSS feeds (mmRSS) for episodic and archived content delivery via RSS
    • Orchestrated product development and integration of emerging technologies such as Twitter and other social media API's into Castlock, a robust new media management and RSS metrics platform
    • Created and delivered new products from the Castlock code base, RSSignite and Episodr
    • Spearheaded integration of new media including podcasting and RSS into new client product offerings and marketing campaigns
    • Invigorated existing client marketing campaigns with new media elements
    • Directed digital media production from concept to final deliverable
    • Initiated research and development for RSS strategies and effective RSS search engine optimization
    • Served as company spokesperson at industry and new media events around the country

    Career Note:     As a representative of Room 214 and respected authority in the new media field I delivered the following presentations:
    • Podcast & New Media Expo (Sept. 2007) Ontario, CA."Compression Killed the Video Star"
    • PodCamp NYC (Apr. 2007) New York, New York. Panel "Podcast Open Metrics Initiative."
    • eLearning 2007 (Mar. 2007) Chicago, IL. "Using RSS Feeds, Podcasts to Deliver Distance Education"
    • Podcast Academy 5 (Feb. 2007) Duke University. "Understanding Authenticated & Personalized RSS Feeds"

Joint Commission Resources/Joint Commission, Oakbrook Terrace, Illinois ● 5/2005-12/2006

Associate Director, eLearning

    Promoted to direct eLearning digital product development for Joint Commission Resources. Led innovations in delivery of information required to comply with the accreditation standards of the Joint Commission on Accredited Healthcare Organizations (JCAHO). JCAHO accreditation and certification is the standard of excellence in health care organizations.

    Major Contributions:

    • Identified opportunities for new revenue streams utilizing innovative content delivery systems
    • Evangelized blogging and podcast initiatives to integrate new media technologies within the enterprise
    • Directed a division to develop digital products and manage legacy products focusing on increasing sales
    • Engineered courseware implementation, software, coding and course development for field cadre and central office employees
    • Disseminated educational training information to 400 global field staff via a custom RSS application

Palegroove Studios, Naperville, Illinois ● 2/2005-Present

Founder/CEO

    Pioneered the start-up and development of the world's first podcast production company. Advised Fortune 500 clients on utilizing this medium to extend their brands. Developed podcasts from conception to deliverables which includes consulting with client on: show content, format, script writing, transcripts and creation of royalty free musical intros,outros and sweepers. Developed and licensed Castlock, a robust new media management and RSS metrics platform. Produced over 700 podcasts since 2005.

    Podcasts Produced:

    • MasterCard, The Home Depot, Abbot Laboratories (2007)
    • Nascar Alltel Racing Podcast (2006 & 2007) produced podcasts in conjunction with XM Satellite Radio
    • NFL Alltel My Circle Podcast (2006 season) produced with nationally recognized radio talent from official team media outlets
    • Nascar Coors Light Racing Podcast for Coors Light (2006)
    • Fab 5 Summer '05 Podcasts produced for MTV Networks Affiliate Marketing (2005)
    • Developed and independently produced Croncast (2004-Present) delivered 3 times a week since November of 2004 and recognized by a number of media outlets including: The New York Times, Detroit Free Press, FOX News, and NBC (Chicago)

    Career Note: As a successful entrepreneur and recognized expert in the podcast industry I delivered the following presentations:

    • PodCamp West (Nov. 2006) San Francisco, CA. Keynote panel "The Future of New Media"
    • Portable Media Expo (Sep. 2006) Ontario, CA. "Leveraging Your Knowledge as a Podcasting Consultant"
    • Podcast Academy 4 (Sep. 2006) Ontario, CA. "Web Design for Corporate Podcasting"

Waubonsee Community College, Sugar Grove, Illinois ● 5/2000-5/2005

Distance Learning Technical Support Specialist

    • Trained and supported university and college faculty throughout Illinois on the integration of technology into the classroom as part of ILLCO, a state funded initiative
    • Designed and developed all graphics, wrote code, recorded, edited and encoded all audio for a Flash virtual tour of the college campus for use online, CD-ROM and hybrid DVD
    • Recognized as innovator within organization promoted four times in five years


Languages

PHP, MySQL, RSS, XML, HTML

Audio/Video

Sound Forge, Acid Pro, WaveLab, Vegas, Waves, Fruity Loops

Blogware/Podcasting

Castlock and WordPress

Design/Interactive

Flash, Dreamweaver, Fireworks, Photoshop, InDesign and Illustrator

Courseware

WebCT, aTutor, Scenario Studio, and HorizonLive


Education

BFA Visual Communication with an emphasis in Digital Design 2005

American InterContinental University, Hoffman Estates, Illinois

Associates of Arts Degree December 2000

Waubonsee Community College, Sugar Grove, Illinois

August 1993 - December 1994

Bradley University, Peoria, Illinois



Tags: RSS guru Podcasting professional PHP Castlock New Media expert RSS expert ]]>Kristopher Smith
http://linkedin.com/in/ksmith
Naperville, IL 60565 (630) 445-1719 ● kris[at]palegroove.com


Career Objective

A leadership position with a company interested in benefiting from the opportunities presented by leading edge new media technologies where a commitment to innovative ideas and entrepreneurial spirit is recognized and rewarded.

Qualifications Summary:

  • Accomplished entrepreneur and strategist with a demonstrated history of success integrating new media technologies into existing platforms and campaigns for Fortune 500 companies.
  • Combined expertise in RSS and podcast development with an extended network of relationships with independent, corporate and mainstream media.
  • Developed and licensed Castlock, a robust new media management and RSS metrics platform that enables users to manage large libraries of content and maintain statistics privately.

Professional Experience

Room 214, Boulder, Colorado ● 1/2007-11/2007

Vice President, New Media

    Leadership force for product development within an organization that integrates new media, public relations efforts, web marketing methodologies and technologies under cohesive systems that drive measurable calls to action via the Internet. Company services were solicited from some of the most recognized PR firms and creative agencies to positively impact corporate sales, brand awareness and communications.

    Major Contributions:

    • Developed moderated media RSS feeds (mmRSS) for episodic and archived content delivery via RSS
    • Orchestrated product development and integration of emerging technologies such as Twitter and other social media API's into Castlock, a robust new media management and RSS metrics platform
    • Created and delivered new products from the Castlock code base, RSSignite and Episodr
    • Spearheaded integration of new media including podcasting and RSS into new client product offerings and marketing campaigns
    • Invigorated existing client marketing campaigns with new media elements
    • Directed digital media production from concept to final deliverable
    • Initiated research and development for RSS strategies and effective RSS search engine optimization
    • Served as company spokesperson at industry and new media events around the country

    Career Note:     As a representative of Room 214 and respected authority in the new media field I delivered the following presentations:
    • Podcast & New Media Expo (Sept. 2007) Ontario, CA."Compression Killed the Video Star"
    • PodCamp NYC (Apr. 2007) New York, New York. Panel "Podcast Open Metrics Initiative."
    • eLearning 2007 (Mar. 2007) Chicago, IL. "Using RSS Feeds, Podcasts to Deliver Distance Education"
    • Podcast Academy 5 (Feb. 2007) Duke University. "Understanding Authenticated & Personalized RSS Feeds"

Joint Commission Resources/Joint Commission, Oakbrook Terrace, Illinois ● 5/2005-12/2006

Associate Director, eLearning

    Promoted to direct eLearning digital product development for Joint Commission Resources. Led innovations in delivery of information required to comply with the accreditation standards of the Joint Commission on Accredited Healthcare Organizations (JCAHO). JCAHO accreditation and certification is the standard of excellence in health care organizations.

    Major Contributions:

    • Identified opportunities for new revenue streams utilizing innovative content delivery systems
    • Evangelized blogging and podcast initiatives to integrate new media technologies within the enterprise
    • Directed a division to develop digital products and manage legacy products focusing on increasing sales
    • Engineered courseware implementation, software, coding and course development for field cadre and central office employees
    • Disseminated educational training information to 400 global field staff via a custom RSS application

Palegroove Studios, Naperville, Illinois ● 2/2005-Present

Founder/CEO

    Pioneered the start-up and development of the world's first podcast production company. Advised Fortune 500 clients on utilizing this medium to extend their brands. Developed podcasts from conception to deliverables which includes consulting with client on: show content, format, script writing, transcripts and creation of royalty free musical intros,outros and sweepers. Developed and licensed Castlock, a robust new media management and RSS metrics platform. Produced over 700 podcasts since 2005.

    Podcasts Produced:

    • MasterCard, The Home Depot, Abbot Laboratories (2007)
    • Nascar Alltel Racing Podcast (2006 & 2007) produced podcasts in conjunction with XM Satellite Radio
    • NFL Alltel My Circle Podcast (2006 season) produced with nationally recognized radio talent from official team media outlets
    • Nascar Coors Light Racing Podcast for Coors Light (2006)
    • Fab 5 Summer '05 Podcasts produced for MTV Networks Affiliate Marketing (2005)
    • Developed and independently produced Croncast (2004-Present) delivered 3 times a week since November of 2004 and recognized by a number of media outlets including: The New York Times, Detroit Free Press, FOX News, and NBC (Chicago)

    Career Note: As a successful entrepreneur and recognized expert in the podcast industry I delivered the following presentations:

    • PodCamp West (Nov. 2006) San Francisco, CA. Keynote panel "The Future of New Media"
    • Portable Media Expo (Sep. 2006) Ontario, CA. "Leveraging Your Knowledge as a Podcasting Consultant"
    • Podcast Academy 4 (Sep. 2006) Ontario, CA. "Web Design for Corporate Podcasting"

Waubonsee Community College, Sugar Grove, Illinois ● 5/2000-5/2005

Distance Learning Technical Support Specialist

    • Trained and supported university and college faculty throughout Illinois on the integration of technology into the classroom as part of ILLCO, a state funded initiative
    • Designed and developed all graphics, wrote code, recorded, edited and encoded all audio for a Flash virtual tour of the college campus for use online, CD-ROM and hybrid DVD
    • Recognized as innovator within organization promoted four times in five years


Languages

PHP, MySQL, RSS, XML, HTML

Audio/Video

Sound Forge, Acid Pro, WaveLab, Vegas, Waves, Fruity Loops

Blogware/Podcasting

Castlock and WordPress

Design/Interactive

Flash, Dreamweaver, Fireworks, Photoshop, InDesign and Illustrator

Courseware

WebCT, aTutor, Scenario Studio, and HorizonLive


Education

BFA Visual Communication with an emphasis in Digital Design 2005

American InterContinental University, Hoffman Estates, Illinois

Associates of Arts Degree December 2000

Waubonsee Community College, Sugar Grove, Illinois

August 1993 - December 1994

Bradley University, Peoria, Illinois



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