this building is around the corner from the second garage that my folks have.

it looks the same as it has my entire youth when i would ride my bike, mini-bike, walk or run uptown to get a soda.

good time here with @indiefeed

The clicks and impressions both are higher than I would have expected but maybe I did better targeting of the audience this time around. I doubt it. I think I was dead on during October, November and December to run iPod ads for shuffle, nano and video iPods.

I did contact the Apple Affiliate program through CJ during the second month to ask what the issue might be and never received a response.

For some reason I feel a need to go through with this again and hope that we can get our payout on a purchase from a lead that we created. I'll let you know how this goes.

Anyone else have experience with the Apple Affiliate Program?

Tags: MacBook Air iLife 08 Apple Affiliate Program Commission Junction eBay affiliate ]]>
Last year we were paid $0.00 by Apple after running a pretty aggressive campaign on Croncast and Resale Queen and in our RSS feeds. There is no way that in hades that not one single individual didn't buy the item they clicked on from the online Apple store in the 3 month span we ran the ads. It is illogical to look at the numbers (first table) and think that not one items was purchased from the online store within the cookie expiration period.

Advertiser	Commissions	S_Amount	Items	Sales	Leads	Clicks	Imps	CTR
eBay	$ XX	$ XX	47	598	84	351,500	59,514	590.61
Apple Store US & Apple Store Canada	$ 0.00	$ 0.00	0	0	0	218	31,192	0.69

Here's where we are in the last 4 days since I started running a couple ads in Betsy's Resale Queen feeds: blog posts and her podcast feed. The ads are for iLife '08 and the new MacBook Air. They are placed after the post item content and before the post tags.

Advertiser	Commissions	S_Amount	Items	Sales	Leads	Clicks	Imps	CTR
eBay	$ XX	$ XX	3	105	6	26,354	4,949	532.51
Apple Store US & Apple Store Canada	$ 0.00	$ 0.00	0	0	0	57	82	69.51

The clicks and impressions both are higher than I would have expected but maybe I did better targeting of the audience this time around. I doubt it. I think I was dead on during October, November and December to run iPod ads for shuffle, nano and video iPods.

I did contact the Apple Affiliate program through CJ during the second month to ask what the issue might be and never received a response.

For some reason I feel a need to go through with this again and hope that we can get our payout on a purchase from a lead that we created. I'll let you know how this goes.

Anyone else have experience with the Apple Affiliate Program?

Tags: MacBook Air iLife 08 Apple Affiliate Program Commission Junction eBay affiliate ]]> Sun, 27 Jan 2008 11:47:16 -0600 tag:croncast.com,1321 I have no clue why I am giving the Apple Affiliate Program another shot. When you look at the numbers you will think I am crazy for trying again. I just can't get passed the fact that they sell a ton of iPods, MacBooks and now the MacBook Air and that we could possibly make a couple bucks from it. Last year we were paid $0.00 by Apple after no MacBook Air, iLife 08, Apple Affiliate Program, Commission Junction, eBay affiliate http://www.croncast.com/rssk/1318/Make-better-RSS-feeds-by-not-making-them_RSS_CNET.php Blog
Within reason my guess would be that most of you answered, yes then no. I know on my sites, even this site, I would have answered the same.

The solution isn't to create more feeds. The best solution is for publishers to create no feeds at all. Let your readers make their own.

Here are a couple examples why this is a better method for content syndication than relying on your own editorial skills.

Example 1: How not to do it make good RSS.



Don't get me wrong on this, CNET is offering nearly all of its content up for syndication. This is an excellent strategy to create value from older content. However, do readers really need the option of subscribing to 100 plus predefined RSS feeds? Simply, no.

Finding feeds for the topics you are interested in is difficult. The worst of it is that you can only access them individually, i.e.; you want 10 of feeds, copy and paste them one by one into your feed reader. Sounds like a party to me. If you have more skills you might use a service that rolls all of them up into one feed for you. I would guess that about three people have done this.

Why overwhelm your readers like this? And besides, it is pretty intimidating for someone new to the RSS game. Shouldn't they be able to access your content in a way that makes it relevant to them?

Example 2: How to do RSS right.



What you see above is one of two flavors of how to let your readers pick what they receive in RSS feeds. It's a simple and easy to use text input that allows readers to enter keywords and phrases that they want in their feed. There's nothing fancy, easy access to old content in the straight-forward way that RSS is delivered; updates of the newest items first and set number items in the feed, usually twenty-five.



What the second screen shot shows is the magic of thinking differently about RSS feeds. This image demonstrates what happens when someone clicks on the 'advanced' link. The reader is then given control over every aspect of the RSS feed. They choose the content, when it is delivered, how much content, in what order (none of this newest stuff first mumbo jumbo - great use for episodic content) and how many updates to get at a time.

Who is better to choose than the person doing the consuming? RSS needs to be like Burger King where a customer can have it their way.

When this concept is applied to large volumes of content the value of it increases with each new article or podcast. Imagine if you could have this type of access at the NY Times or with your local paper. Even the obits from 30 years ago are now of value again. Value to the reader and value to the publisher with ad inventory.

The future of content syndication isn't in prescriptive channels created by publishers. The future is in the subjective choices of the consumer. They neither need or want every product that you have to offer.

We need to be smarter about our syndicated content via RSS and take into consideration how to make that user experience more satisfying. Whether it is by allowing users to pick topics or order of updates, something needs to change. Why? Because it is all about attention; the premium of which is measured in subscribers, influence and the influence of those subscribers.

Tags: RSS CNET readers consumers interaction ]]>
Within reason my guess would be that most of you answered, yes then no. I know on my sites, even this site, I would have answered the same.

The solution isn't to create more feeds. The best solution is for publishers to create no feeds at all. Let your readers make their own.

Here are a couple examples why this is a better method for content syndication than relying on your own editorial skills.

Example 1: How not to do it make good RSS.



Don't get me wrong on this, CNET is offering nearly all of its content up for syndication. This is an excellent strategy to create value from older content. However, do readers really need the option of subscribing to 100 plus predefined RSS feeds? Simply, no.

Finding feeds for the topics you are interested in is difficult. The worst of it is that you can only access them individually, i.e.; you want 10 of feeds, copy and paste them one by one into your feed reader. Sounds like a party to me. If you have more skills you might use a service that rolls all of them up into one feed for you. I would guess that about three people have done this.

Why overwhelm your readers like this? And besides, it is pretty intimidating for someone new to the RSS game. Shouldn't they be able to access your content in a way that makes it relevant to them?

Example 2: How to do RSS right.



What you see above is one of two flavors of how to let your readers pick what they receive in RSS feeds. It's a simple and easy to use text input that allows readers to enter keywords and phrases that they want in their feed. There's nothing fancy, easy access to old content in the straight-forward way that RSS is delivered; updates of the newest items first and set number items in the feed, usually twenty-five.



What the second screen shot shows is the magic of thinking differently about RSS feeds. This image demonstrates what happens when someone clicks on the 'advanced' link. The reader is then given control over every aspect of the RSS feed. They choose the content, when it is delivered, how much content, in what order (none of this newest stuff first mumbo jumbo - great use for episodic content) and how many updates to get at a time.

Who is better to choose than the person doing the consuming? RSS needs to be like Burger King where a customer can have it their way.

When this concept is applied to large volumes of content the value of it increases with each new article or podcast. Imagine if you could have this type of access at the NY Times or with your local paper. Even the obits from 30 years ago are now of value again. Value to the reader and value to the publisher with ad inventory.

The future of content syndication isn't in prescriptive channels created by publishers. The future is in the subjective choices of the consumer. They neither need or want every product that you have to offer.

We need to be smarter about our syndicated content via RSS and take into consideration how to make that user experience more satisfying. Whether it is by allowing users to pick topics or order of updates, something needs to change. Why? Because it is all about attention; the premium of which is measured in subscribers, influence and the influence of those subscribers.

Tags: RSS CNET readers consumers interaction ]]> Fri, 25 Jan 2008 17:00:20 -0600 tag:croncast.com,1318 Did you pick the content of the RSS feeds that you are syndicating from your site right now? Or did you let your readers pick? Within reason my guess would be that most of you answered, yes then no. I know on my sites, even this site, I would have answered the same. The solution isn't to create more feeds. The best solution is for no RSS, CNET, readers, consumers, interaction http://www.croncast.com/rssk/1262/Probe:-The-Number-1-Preferred-Board-Game-of-Proctologists_game_hand.php Blog

This award winning, uncomfortable 'game' as it's called, was waiting at one of Betsy's resale shops.

I'm not sure that buying a second hand game for probing is a good idea but could be fun on a blind date in Arkansas.

Serious question - why? What benefit (besides looking cool) do you get from this, when there's no standard extension for feeds (.xml, .rdf, .atom, etc.) and lots of FeedBurner feeds with no extension at all?

Still a cool hack, though, Kris. :-)

Based on the XML data format, RSS is the simplest way to add Wired News headlines to your site.

this is my second favorite shot from the trip elliot and i took to downtown naperville today.

the red, white and blue doesn't come off as patriotic.

my favorite framing of this logo by far.