(photo: Evil Erin)

Matt Yglesias analyzes the failure of the progressive block strategy, and chalks it up to progressives not picking issues that centrists care about.

He doesn't note his own role in that failure, vilifying the leader of the progressive block Raul Grijalva as the world's greatest monster unless he backs down. (Our own whip effort started to back Grijalva's efforts, which were already underway in the House when we started in June of 2009.)

I've said many times that it's impossible to expect progressive members of Congress to hold together if they don't have the backing of their natural fiscal constituencies the liberal interest groups and the unions. Without that support, they're left to raise money from PACS and other corporate sources to sufficiently fund their campaigns. That's why they take turns championing progressive bills that ultimately fail so they can pretend they do something, and then vote for bad bills that ultimately pass so someone else can be the failed hero. When Tammy Baldwin votes for one PhRMA-friendly bill after another, progressives can say hey, but she's so good on LGBT issues! Which never actually pass either, but the kabuki keeps activists sufficiently docile and donating to large organizations who fundraise off amping up outrage.

But it's also worthy to note that it's hard for them to withstand the assault of liberal pundits who sneeringly derided their efforts as naive, futile and purist. They should be proudly taking credit for their role in delegitimizing progressive opposition to the bill in liberal intellectual circles, much the same role that the same people played during the Iraq war. After all, it's TNR's stock in trade.

I'll leave it to others to analyze how corporate cash was laundered through foundations to underwrite the efforts of various opinion leaders in the health care debate, but it definitely deserves more scrutiny. . .

Monday, June 1, 2009

Kaiser Family Foundation Launches New Non-Profit Health Policy News Service

Menlo Park, CA In the midst of a major federal health reform debate and the ongoing financial turmoil in the media industry, the Kaiser Family Foundation officially launched Kaiser Health News (KHN) today to provide a new source of in-depth reporting on major health issues. KHN is staffed by experienced health policy journalists and editors, and will feature contributions from a wide array of leading health policy commentators and independent journalists.

[]

At the heart of KHN will be in-depth, explanatory stories about complex health policy issues and major developments in Washington, D.C., and around the country in the health care marketplace and health care delivery system. The news service will cover policy stories like health care reform, developments in major public health coverage programs like Medicare and Medicaid, and complicated ongoing policy challenges like the financing of long-term care, and it will examine the nation's health care system from a consumer perspective. KHN will also provide a synthesis of health policy news coverage through a daily health policy report, original programming from Kaiser's broadcast studio, and regular columns from contributing writers and experts. Jonathan Cohn, senior editor of The New Republic, and Howard Gleckman, senior research associate at the Urban Institute and former senior correspondent at Business Week, will be writing bi-weekly columns. Among others who will contribute occasional columns are: Michael Cannon of the Cato Institute, Jim Capretta of the Ethics and Public Policy Center, Judy Feder of the Center for American Progress, and Mark Pauly of the Wharton School at the University of Pennsylvania.

The development of Jonathan Gruber's much-vaunted model, which formed the justification for econo-wonks and politicians alike to support the Senate bill's voodoo claims about the excise tax, was originally paid for by the Kaiser Family Foundation in 1999 according to Gruber. It was given a facelift this year courtesy of the Small Business Majority, whose money comes from foundations including the Blue Cross Blue Shield Foundation. (h/t spanishinquisition)

And recall that Kaiser Permanente was the original sponsor of the Washington Post pay-to-play salons.

You have to wonder if any of that Kaiser cash underwrote other efforts at the Post after the parties fell through.

HCAN's efforts were funded by Atlantic Philanthropies, the Robert Wood Johnson Foundation and George Soros foundations, among others.

So, come on, pundits. Don't let the lameness of progressives in Congress get all the credit for shooting down the public option, rolling back choice, and teeing up constitutional amendments to overturn the health care bill around the country.

Stand proud.

Tags: Blogosphere, Jonathan Gruber, Kaiser Family Foundation, Matt Yglesias, Media, new media, Raul Grijalva, Robert Wood Johnson, The New Republic, TNR, veal pen

AdMob, the hotly contested mobile advertising company that was eventually acquired by Google in November 2009, published its monthly mobile metrics report. In addition to the report, they included survey results of existing iPhone users about their fondness for the iPad.

One in six iPhone owners intend to purchase an iPad much lower than Palm owners (one in nine) and even lower still for owners of Android phones (one in seventeen). Does this mean that Stevie J. is right that there is a need for a device in between a laptop and a smarthphone or are we iPhone owners just a bunch of fanboys/girls?

Probably a little of both.

Regardless, it does indicate that there is a preliminary market for the iPad that numbers in the millions of units.

Are you going to buy an iPad? What kind of phone do you own?

[Press Release] [AdMob Blog]

Disclosure: http://dsclzr.us/0

Related articles by Zemanta

• 91% Of iPhone Users Would Recommend Device Vs. 69% Of webOS Users: AdMob (techcrunch.com)
• Everybody Wants a Piece of the Mobile Advertising Market Opera Acquires AdMarvel (readwriteweb.com)
• Apple buys mobile advertising company Quattro Wireless (sfgate.com)
• Apple Wants to Do the Same Thing for Mobile Ads It Did for Digital Music [Unconfirmed] (gizmodo.com)

Related articles by Zemanta

• Everybody Wants a Piece of the Mobile Advertising Market Opera Acquires AdMarvel (readwriteweb.com)
• Apple buys mobile advertising company Quattro Wireless (sfgate.com)
• Apple Wants to Do the Same Thing for Mobile Ads It Did for Digital Music [Unconfirmed] (gizmodo.com)

One in Six iPhone Owners Intend to Buy an iPad is a post from: The Magical Tablet

Earlier, I posted a video asking which format you prefer our YouTube videos to be recorded in. Going a step further, I can't help but wonder what it is that will make the community one big happy bundle of joy. What do you want to see? What directions do envision our community taking?

For instance, if I post an article or video related to Apple, the Windows fans go ballistic. Likewise, whenever I posted something Windows-related, the Mac fanboys blow a gasket. It's like there's no happy medium these days. I cannot possibly make everyone happy all at once. I'm not even going to try!

However, I DO strongly believe that what we're doing is about the community, not just for the community. So I want to know what YOU think. What do you want to see more of in the coming months? What things can you live without? Leave a follow-up comment here, or drop me an email with your thoughts.

• What is Homeland Security monitoring now?
• Is it difficult for a printed book to keep your attention?
• Could a mobile phone series based around Windows 7 be a big hit for Microsoft?
• Hawaii has said YES to Google!
• What, exactly, is the appeal of so-called reality shows?
• Very soon, Apple will have sold their ten millionth song.
• Redwood trees are being threatened by a lack of fog.
• We definitely need a tax cut!
• Could Intel and Nokia be entering into the mobile phone fray?
• Where can you go online to listen to music, and read the lyrics at the same time?
• What 97 things should every programmer know?
• What will you look like with a 4G network?
• What could possibly be better than Google.
• New research reveals that burglers have changed their shopping lists dramatically.
• Even Barbie is a Geek!

Don't forget to stop by our software center to see what new deals we have for you today!

• <a rel='nofollow' href='http://www.amazon.com/exec/obidos/ASIN/1921573309/lockergnome Top Success Secrets and Best Practices: Twitter Experts Share The World's Greatest Tips</a></li></ul><ul class="related_post"><li><a href="http://chris.pirillo.com/how-do-you-defeat-jet-lag/" title="How Do You Defeat Jet Lag?">How Do You Defeat Jet Lag?</a></li><li><a href="http://chris.pirillo.com/edit-photos-online-for-free/" title="Edit Photos Online for Free">Edit Photos Online for Free</a></li><li><a href="http://chris.pirillo.com/stop-the-facebook-chain-message-madness/" title="Stop the Facebook Chain Message Madness!">Stop the Facebook Chain Message Madness!</a></li><li><a href="http://chris.pirillo.com/do-you-remember-your-first-tweetup/" title="Do You Remember Your First Tweetup?">Do You Remember Your First Tweetup?</a></li><li><a href="http://chris.pirillo.com/all-search-terms-should-be-treated-equally/" title="All Search Terms Should be Treated Equally">All Search Terms Should be Treated Equally</a></li><li><a href="http://chris.pirillo.com/see-ya-2009-hello-2010/" title="See Ya, 2009! Hello, 2010!">See Ya, 2009! Hello, 2010!</a></li><li><a href="http://chris.pirillo.com/twitter-bans-more-than-370-passwords/" title="Twitter Bans More Than 370 Passwords">Twitter Bans More Than 370 Passwords</a></li><li><a href="http://chris.pirillo.com/new-years-resolutions-with-a-twist/" title="New Year's Resolutions with a Twist">New Year's Resolutions with a Twist</a></li><li><a href="http://chris.pirillo.com/should-twitter-be-banned-at-conferences/" title="Should Twitter be Banned at Conferences?">Should Twitter be Banned at Conferences?</a></li><li><a href="http://chris.pirillo.com/living-life-to-the-fullest/" title="Living Life to the Fullest">Living Life to the Fullest</a></li></ul> <p><iframe src="http://feedads.g.doubleclick.net/~ah/f/lpj2a0s0b83fm727ahojoknhc4/300/250?ca=1&fh=280#http%3A%2F%2Fchris.pirillo.com%2Fwhat-tech-do-you-want%2F" width="100%" height="280" frameborder="0" scrolling="no" marginwidth="0" marginheight="0"></iframe></p>

Last week I ran into Brad Murphy, the Chief Revenue Officer (CRO) / Vice President of Sales for Revision3, the television network for the Internet generation at a Placement Scout product placement event at Tesla Motors in Santa Monica. Well, OK I didn't really run into Brad, I told him and a few other web video producers about the event because I thought it would be a good chance for us to get our shows in front of brands that might benefit from the special engaged audiences that web videos have.

Brad told me that he was glad to come and interact with brands and that it was an opportunity for him ( and for me for that matter) to get a one on one conversation going as to how we could get some of the brands that attended the event to integrate their products and services into web series.

Now it's hard for realyl big brands to get their heads around the value of web video series right now but several mid-size companies are starting to see how they can benefit from getting their product or service in front of their targeted demographic while making it part of the conversation.

In my video interview with Brad he talks about how the Revision3 audience is made up of what he calls, Digital Natives people who don't watch regular television, are looking for content on-demand whether it's text based content, video content or communicating through social media to find that content. It's an audience that hyper-connected.

Brad also goes on to talk about the live events that Revision3 does with their shows. (Something I'm hoping to do more of with my shows.)

Bits:
You, Too, Can Soon Be Like Tom Cruise in Minority Report' Hollywood imitates life. And sometimes life imitates Hollywood. John Underkoffler, who led the team that came up with the interface that Tom Cruise's character used in the 2002 movie Minority Report, co-founded a company

Continue reading Nokia N900 gets new firmware, new games coming too (video)

Nokia N900 gets new firmware, new games coming too (video) originally appeared on Engadget on Tue, 16 Feb 2010 07:59:00 EST. Please see our terms for use of feeds.

- Lulu will take PDF files for a book. Blogbooker.com will try to create a PDF from a blog. Unfortunately, my blog made BlogBooker choke (I have 991 posts from my blog) even when I excluded comments.

- Blurb.com will try to create a book from a blog, but it only supports blogs hosted on WordPress.com, not other WordPress blogs. That will help some people who want to print their blog into a book, but not everyone.

- I had the best luck with FastPencil. In order to reduce the size of your exported blog, you'll first want to go to your comments section, click on the spam link and clear out any spam comments by selecting all the spam comments and clicking Empty Spam. Then you can export your WordPress blog (from the Dashboard, click Tools, then Export) as an XML file that you can download to your computer. From there, FastPencil lets you upload the .xml file and then select which blog posts to include in the book. You can also filter by time, which I had to do. Even my blog posts (no comments) from the last year and a half still made a 350+ page book, and FastPencil choked on turning my entire blog into a book.

FastPencil did a few things well. Included images were imported, and some formatting such as bold made it into the PDF. But other formatting, such as code formatting and newlines/spacing between paragraphs didn't make it. Embedded content such as videos or polls were likewise empty. Trying to import my entire blog also didn't work. But all in all, I was impressed with FastPencil. They also have nice collaboration tools (e.g. you can designate editors, reviewers, co-authors, and project managers to help in writing/polishing the content). The site also works through your web browser instead of as a downloadable program, which appealed to me. If you're used to WordPress, FastPencil won't be too much of a change.

It's still not a point-and-click affair to make a nice looking coffee table book out of a blog, but it's getting closer. Right now, the make a book niche feels like the early days of recordable CDs. Back then, CD-R discs were expensive enough that I would spend time to make sure that I used all the free space on the CD. Eventually prices dropped so much that you didn't feel bad about burning a half-empty or not-perfectly-polished CD.

If you've tried other blog-to-book services or websites, let me know your experiences in the comments.

With each new milestone in technological evolution we've seen a company emerge as the clear leader. In the current landscape, we observe this happening in several key parts of the marketplace including networking, search and operating systems.

Cloud computing is a new disruptive force that makes us ask the question whether we'll see the future of the cloud dominated by a single company. In this multi-part series, we'll take a look at a handful companies and envision what the world might look like, if, in fact, they win it all. We'll also analyze what it will take for a new company to rise up and claim the leadership role in this chapter of computing.

Sponsor

Dominance Happens: A Bit of Recent History

There has been a love/hate relationship with companies that dominate markets. On one hand, it's us consumers that make it happen. But when they become giants we cheer as governement regulators and competitors knock them down.

Microsoft has faced this issue perhaps more than any company in the past few decades. When the browser battles were in full swing in the late 1990s, Microsoft was taken to court by the Department of Justice for antitrust violations.

In this note released in 2000 - Technology, Market Changes, and Antitrust Enforcement -Microsoft evaluated the idea of whether it was consistent with public welfare for a company to "win" a technology market, and what it means to have a network effect in technology.

Microsoft makes the point that no technology company will hold a dominant position for long if it doesn't innovate and expand the market definition. Additionally, if a company doesn't find the right balance of trust and pricing between its customers new technologies will find a way into the market and cause customers to defect.

Point: A Dominant Vendor Will Emerge in the Cloud

Taking these factors into consideration, we believe there are several points that can support the argument that a dominant player in cloud computing in the future. Due to the nature of market forces a single vendor will emerge as the clear leader in offering cloud solutions.

• First mover advantage: We're already seeing amazing things happen at first-movers like Amazon that are defining product and pricing. This gives them an advantage in fueling further growth and by learning and iterating the solutions in the market. Being first in an infrastructure-driven business will help them reach scale that others just can not reach easily - and potentially price it where others can't match.
• Vendor lock: Once you get started with an infrastructure provider it becomes interwoven into business operations. By the current nature of the cloud (e.g. little standards, a lot of innovation) being first with leading solutions adds more momentum to the first-mover that wins strategic customers.
• Strategic synergies: When we look at the combination of cloud computing and collaboration, we see a natural fit in services that meet more needs and take more market share. It may just work out that bundling works also in the cloud and creates the network effect that Microsoft is famous for. Cisco is also partnering across the landscape, with a focus on preparing the network for the cloud. By making it easier to manage your cloud with Cisco gear, it will provide IT leaders a reason to expand their relationships today, and stay tomorrow.
• Acquisitions and Partnerships: Companies that buy their way into the market will be a big factor in putting momentum behind their offerings. Companies to watch: VMware, Cisco, Oracle. These companies are already showing that the race is on to win the cloud through aggregation of capabilities. Cisco has a blog dedicated to Cloud Computing, Oracle is going on tour sharing its ambitions for the cloud

Counterpoint: A Dominant Company Will Not Emerge in the Cloud

Perhaps no single organization will have the ability to create a dominant foundation in cloud computing. Instead, we'll see many types of solutions as equal peers in the market.

In a way, this runs against the grain of existing technology landscape and our history with successful innovations. Maybe that is why we love the idea of the cloud itself?

• It's too big to own: One big reason to doubt a single dominant force in the cloud is that it feels like owning the Internet. Even Cisco with its strengths can't make such a claim. Perhaps the cloud is the perfect market, where the barriers of entry are low enough that continual evolution will occur.
• It's a movement, not a layer: Another argument against the cloud having a dominant player is its fuzzy definition. There are many parts and pieces to it, and it's not clear today what it would mean to "win" the cloud computing market.
• Portability will keep vendors in check: If customers demand solutions where they can move from vendor to vendor freely, it will impact the landscape. Companies with cloud solutions in the marketplace could be required by these customers to remove barriers to moving data and services between different entities. Additionally, standards and best practices may emerge that allow companies and individuals to move freely between providers. In this world, it will become a fluid market that prevents vendor lock and promotes pricing and trust as brand differentiators.

A Glimpse at Potential Futures

We've compiled a list of companies worth reviewing as candidates as possible dominant players in cloud computing. We'll be looking at their brand and the available assets that could be leveraged to achieve this position. Finally, we'll take a fresh look at what it might feel like if they succeed and shape the brave new world of cloud computing.

The list of candidates we're analyzing includes: Google, Microsoft, Apple, VMware, IBM, HP, Cisco, Amazon, Salesforce, Facebook, and our favorite, Insert new startup to our list by adding a comment below.

Please let us know what you hopes and fears are with the cloud computing marketplace. Any companies we should we add to our list (or remove)? What's your take: Is there one company today that is best positioned to win the cloud?

Photo credit: reddodo & savingfutures

About twice a week I think, "Why don't I try this crazy idea and see if it works?" about some element of my career. With no label, no manager, and no inner voice of reason slow me down, I get to experiment all I want. 90% of my crazy ideas have to do with social networking -- which I spend half a lifetime doing, despite the crap I take from my family and Real Life friends. (Hey, some of us actually do bond over web comics, starship replicas, the fail whale, and photos of stuff on cats.) Mostly my nutty ideas work just a little bit. Some are epic failures. But my experimental flopping and floundering inches me closer to the day when I'll be totally financially independent as a full-time musician. Plus it's more fun than having a real job.

But every now and then a crazy idea works really really really good. Bam!

I planned to sell 20-40 of my little bootleg CD's. Silly me. I sold well over 200. My little stack of jewel cases looked so pathetic.

WholeWheatRadio.org broke every record for online listenership, CD sales, tips -- everything. The more listeners tuned in, the more tuned in, and the more money they gave, the more money they gave. The crowd online was thrilled to be breaking WWR records. I drove away from Talkeetna having earned about $4,000 in one night, with a new CD to produce in just a couple of days and an avalanche of e-mail and publicity requests to deal with. Seldom have I been so happy and so panicked.

SFWeekly Web Editor Alexia Tsotsis (not pictured left) spent some time early this morning trying out Chatroulette, a website that connects random strangers for a video chat. The results are unlikely to surprise you. Unless you are new to this whole Internet thing. Screen shots of some of her more entertaining chats are below the post.

Harkening back to the days of A/S/L, the random vidchat service Chatroulette is one of those online arenas where not being a white male looking to get off puts you in a definite minority. Founded by a 17 year-old Russian high school student named Andrew Ternovskiy, the service is a more successful Omegle, combining elements of the MTV show Next with vidchat capabilities.

Aspiring chatees click to play and as an escape latch you or your partner can hit Next anytime if you get bored, scared, or have to get back to work. The Report video as inappropriate button also seems to provide some comfort, but by judging by the nsfw fare served to me last night, doesn't provide much of a threat.

I pressed play last night at around 3:00 am PST and after about 45 clicks on Next encountered 5 straight up penis shots, a lot of camera disabled chats, two women who automatically clicked Next once they figured out that I too was a female, and a lot of very grateful looking guys, including a Chinese fan of Google and a French guy in indoor sunglasses, who asked me whether I was a more dominate lady or submissive woman in the hope that I would be the former.

Out of the 10,920 of my fellow Chatroulette participants, my Roulettees were a good cross section of Internet humanity. And while I did not encounter the suicide hanging videos alluded to in many of the chats, things like did you hear the one about the guy who shot himself in the bath tub, were brought up in conversation quite a few times, as examples of just how crazy Chatroulette can get.

Anywhere you get a mass of people communicating uncensored (and yes much like 4chan.org, China has not yet blocked Chatroulette) will be subject to typical groupthink behavior like urban myths and requests for interaction better left to the casual encounters section of Craigslist. Nonetheless, the service's potential for more substantial acts of communication is formidable.

Chatroulette is what you'd expect it to be, micro-interactive reality TV with a large heaping of cybersex. While most people are (whether they admit it or not) voyeurs the fact that Chatroulette lets the both participants see each other limits the site's potential user base to the weirdos and despite piquing VC Fred Wilson's interest it doesn't seem like there's currently enough weirdos to turn the humble startup into something mainstream.

One Roulettee, when asked what he thought the service was most useful for, responded, connecting with people around the world. Yeah, and asking them to show you their boobs.

In accordance with Southwest's "customers of size" policy, Smith had purchased two tickets but then stood by for an earlier flight, which had one seat remaining. That is when the airline forced him off the plane.

Facebook users in the American West appear to move around a lot, and often have friends throughout the country, while users from Minnesota to Manhattan have connections much closer to home.

And in areas in and around Texas, on the edge of what's generally thought of as the Bible Belt, the Dallas Cowboys rank higher overall on users' fan pages than God.

These are just some of the interesting findings about Facebook users recently discovered by Pete Warden, a Colorado-based, British-born ex-Apple engineer who has spent the last six months gathering and analyzing data from more than 215 million public Facebook profile pages.

What he's discovered just might shed more light on the culture of connected America than the 2010 census.

"If you actually look at [Facebook user data] in the aggregate, it's like a painting," Warden told TechNewsDaily. "Each individual data point isn't interesting, but when you step back and look at the trends in millions of profiles, you start to see some pretty interesting pictures emerging."

Warden says he's been overwhelmed by the response he's gotten from this project, after working on similar projects in obscurity for years.

Among Warden's less surprising findings: Fox News host Glen Beck gets the number one spot on Facebook fan pages from users in Eastern Idaho. And the "Twilight" books, penned by Mormon author Stephenie Meyer, rank high in the heavily Mormon communities in and around Utah.

Facebook mining

These and other observations that Warden mined from the massive amount of Facebook data were posted on his blog last week, along with maps that break down the U.S. into seven regions based on Facebook user trends.

Now, after gathering the data from Facebook's site using software he designed and honed in the process, and making a first round of enticing observations, he wants to turn the raw data he's culled over to academia for further analysis. But he also hopes to steer investors and customers to his own software and services for further data gathering and aggregation.

"I'm much better at building the pipeline for processing the data than I am at doing really rigorous stuff with the results that come out at the end," Warden said in a telephone interview. "The patterns that I've blogged about in the U.S. data are very qualitative."

Indeed, much of the conclusions that Warden has drawn are open to interpretation, and his given names for America's regional social connection groups "Stayathomia" (the Northeast), "Socalistan" (Souther California), and "Mormonia" (the predominantly Mormon towns in Utah and Eastern Idaho) among them are playfully clever, but not very scientific.

Serious about privacy

But Warden is serious when it comes to people's privacy concerns, even though all the data being gathered is publicly available on Facebook's site, and can be found via Google. He says he wants to make the data useful for large-scale data analysis, but not for tracking down individuals.

"We want to make sure we don't help scammers, we don't help spammers, and we respect people's privacy," Warden said, "but also allow some sort of new insight to come out of this."

To that end, Warden has delayed releasing the data for the time being (he initially intended to release it yesterday, Feb. 9), after someone from Facebook contacted him, asking for some time to check the privacy implications.

Once Facebook clears the data for release to the academic world, Warden says he's ready to pass the task of interpreting all this data on to others and feature their conclusions on his blog more often than his own.

Meanwhile, Warden has some problems to patch in his data pipe, problems that have been helpfully pointed out by readers of his blog.

"One of the great things about getting this out there is having thousands of pairs of eyes to look over this stuff, like the fact that [the data shows] the top name in Alexandria, Louisiana is Mohamed," Warden said.

"When somebody pointed out that some of the profiles seemed to be coming from Alexandria, Egypt, that was a head-slapping moment."

• Teens Favor Social Media Over Blogs
• How is Google Buzz Different from Facebook and Twitter?
• Tips for Protecting Your Online Reputation

ViralHeat, a social media analytics firm, hopes to fill the space left empty by other, far more expensive services.

Sponsor

The Basics

ViralHeat has been around for just over six months, providing a low-price but full-featured social media analysis for the budget minded. We had a chance to chat with CEO Raj Kadam and founder Vishal Sankhla today before the relaunch, which is unveiling support for Facebook monitoring, a new user interface and API support.

The fully Web-based app gives full analytics by monitoring an array of blogs, over 200 video sites, Twitter and now Facebook for mentions of your brand, which is set up as a profile. Each profile exists as a simple logic search, wherein you can keep track of your brand by searching for phrases, domains and hashtags, all in the syntax we've become accustomed to from using from sites like Google.

Champagne Tastes on a Beer Budget?

While ViralHeat compares itself on price to services like Radian6, there is a primary difference between the two services. ViralHeat offers a full set of analytics features, from standard mention monitoring to sentiment analysis using a natural language algorithm, but this is where it stays. It does not venture over to the content creation side, where we find the more expensive and extensive services like Radian6. Other services might offer workflow management, scheduled content delivery and other conversational tools, but this would be overkill for the users we imagine at this app's usability sweetspot.

We see that as an additional merit: ViralHeat has both the price point and the feature set fit for the company that wants to get on top of its image and perception on the social Web but can't afford to bring a social media expert on board - and on salary. The learning curve is suitable for the DIY set and the analytics it provides are self explanatory, not riddled with indecipherable, industry jargon.

For those of you that like the pricing but want to do a little more with the data, the service also allows you to export data into Excel format and access your data using the API.

The Price is Right

Speaking of pricing, this is a point that really brings it home for ViralHeat. With today's relaunch of the site, ViralHeat offers a three tiered pricing system, starting with a basic package for $9.99, a professional package for $29.99 and a business package for $89.99. The Basic package offers standard mentions analysis for 5 profiles, while the other packages offer sentiment analysis and API access for 20 and 40 profiles, respectively.

If we haven't drilled it in enough quite yet, here's the bottom line: ViralHeat looks like a solid social media analysis tool that is priced and designed for the more casual user, while offering simple features like export and API interaction that keep it flexible enough for the more serious user.

Bloomberg News

Apple intends to stay nimble on pricing of the iPad, possibly lowering prices if the newly unveiled tablet device fails to gain traction among consumers.

That was just one of the items in a note out Sunday night from Credit Suisse recounting meetings with Apple executives. Perhaps unsurprisingly, the Apple officials who met with CS analyst Bill Shope seemed to downplay the potential for some cannibalization of other Apple lines, which analysts have noted.

Apple wants the iPad to be the best device for a few key use cases. For instance, the company believes it could eventually be seen as superior to both handheld and notebook devices for browsing the Internet, using the App Store, and consuming mobile media (video, photos, and e-books). Nevertheless, in other areas, notebooks, the iPhone, or an iPod may be more appropriate. This clear segmentation of capabilities suggests that cannibalization may be less of a concern than most currently believe.

Shope also wrote that despite the seemingly aggressive pricing of the iPad the lower-than-expected price points range from $499 to $829 Apple seemed to indicate it would respond with price cuts if demand for the device wasn't revving up the way it liked. While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated), Shope wrote.

Apple shares are up about 0.5%. On the year, they're down a bit less than 7%. And since the iPad was introduced on Jan. 27, shares are down about 5.5%.

The big project fails, the company begins to struggle and before you know it, the board of directors replaces the management team. Sound familiar? But crisis doesn't have to spell the end of the company itself.

Most companies and teams in turnaround situations focus on the obvious and important factors of balance sheet, cash flow and net income health. Teams also usually get to work quickly on market analysis that ultimately results in new product and business strategies. These actions are almost always necessary, just not always sufficient. Here are four often overlooked tactics that, if successfully employed, are critical to rapidly and successfully turning around a struggling enterprise:

1. Facilitate Closure - When a team has been through an extended period of hardship, it needs a sense of closure before it can start moving forward again, and closure is often best facilitated through a cathartic event that symbolizes the end of the perilous and painful journey. But while closure commonly necessitates letting a person or team go, don't rush to find a fall guy. Be very precise about identifying what was holding the company back it could just as easily have come in the form of an ineffective process or out-of-date strategy. Approach its removal the way you would a tumor: Excise carefully, and be wary of damaging any healthy surrounding tissue.

2. Set a Vision - According to intentional change theory, there are five steps to achieving sustained desired change. The first is to identify the ideal self, which for an organization is usually embodied in a collective vision consisting of its members' dreams (to be recognized as the best in the industry? world domination?), their desired future (market penetration? profitability?), and their strengths or values (high quality? extraordinary customer care?) Identify these in order to establish a shared vision that resonates with each team member on a deep, even emotional, level.

3. Find an Enemy - The easiest way to solidify an us is to identify a them. As Tajfel and Turner's social identity theory makes clear, people need to be part of a group, but in a company the result is often conflict between groups. The conflict that most often occurs in a crisis is affective and role-based and therefore often negative and value-destroying. There is no better way to rally the troops than to embody the fight with an external nemesis. Identify for your team an enemy outside the company and focus on beating or staying ahead of it, using everything from its press releases to its product launches to spur the team into action.

4. Tend the Garden - In our recently published book, The Art of Scalability, we talk at length about how leadership is like gardening. Leaders must hire or seed the team with the right people and mentor its members just as gardeners feed their plants. And when team members aren't working out, they need to be weeded out.

The time period between Microsoft's release of its XP desktop operating system and Vista marked the longest in the company's history between product launches. Jim Allchin, Microsoft's co-president, admitted in a Wall Street Journal interview to telling Bill Gates at one point that It's not going to work, describing the development as crashing to the ground due to haphazard methods of feature integration.

To recover from this, Microsoft enlisted the help of senior executive Amitabh Srivastava, who rooted out the process that was holding the project back. He then had a team of architects establish a development process that enforced high levels of code quality and reduced interdependencies. Once the new process was in place, the vision was set for what was ultimately a successful product launch, at least in terms of getting the product out the door and meeting the expected sales volumes.

There are entire books and domains of research dedicated to turning around failed projects and distressed teams. This list is in no way all-encompassing but if you are ever faced with the daunting task of turning around a team, these four tasks will be critical to its success.

The web is becoming more dynamic, context-aware and personalized by the day, and the amount of information consumed by each person is increasing exponentially. But while hardware performance is improving, except when it comes to the simplest of parallel programming tasks, software infrastructure is not keeping pace. We need to develop new data processing architectures ones that go beyond technologies like memcached, MapReduce, NoSQL, etc.

Think of this as a search problem. Traditionally, there was an index of every document in which every word occurred. When a query was received the search engine could just look up the precomputed answer to which documents had which word. For a personalized search, an exponentially larger index is needed that includes not only factual data (words in a document, brand of cameras, etc.) but also taste and preference data (people who like this camera tend to live in cities, be under 40, love Napoleon Dynamite, etc.).

Unfortunately, personalizing along 100 taste dimensions leads to nearly as many permutations of recommendation rankings as there are atoms in the universe! Obviously there isn't enough space to precompute what recommendations to show every possible type of person that queries a site. Additionally, precomputing the answer to queries is too slow. People expect real-time results, not hours- or days-old precomputed answers. If I tell Amazon I don't like a book, I want to immediately see that reflected in my recommendations.

We're at a turning point in how we need to build web sites to handle these sorts of personalization problems. While first-generation distributed systems split the application into three tiers web servers, application servers and databases second-generation systems build large non-real-time back-end clusters to analyze huge amounts of sales data, index billions of web documents etc.

A third generation of systems is now emerging, with the computation shifting from those back-end clusters into front-end real-time clusters. After all, you just can't build a back end that precomputes personalized results for millions of Internet users. You have to compute it in real time.

Adding complexity, many personalization problems are more difficult to parallelize than a lot of traditional back-end applications. Indexing the words in web pages is actually a lot easier to parallelize than are the long sequence of matrix calculations required to optimize a user's recommendations.

Matrix calculations tend to involve complicated data access patterns that mean it's hard to partition calculations and their data across a cluster of computers. Instead there tends to be a lot of sharing among many different computers, each of which holds a piece of the problem and updates the others as data changes. This back-and-forth data sharing is both incredibly hard to keep track of for the programmer, and can significantly degrade application performance.

The systems we've built at Hunch to solve this started off using distributed caching with memcached but very quickly veered into something more akin to distributed shared memory (DSM) systems, complete with multiple levels of caching, coherency protocols with application-specific consistency guarantees and data replication for performance. With an abundance of processing cores at our disposal, the real challenges tended to revolve around getting the right data to the right core.

I think that in a few years we'll look back at this time as an era in which a slew of new large-scale programming challenges and their solutions were born. Hopefully we'll also see more open-source solutions along the lines of memcached and Hadoop, so that building personalized and real-time web applications is easy for everyone.

Tom Pinckney is the co-founder & VP of engineering of Hunch.com.

Related GigaOM Pro content:

• What's Next for the Cloud? Distributed Architectures
• Infrastructure Winners and Losers of 2009

If the acquisition of Touchco wasn't enough of an indication that Amazon is preparing for a skirmish with the Apple iPad, this should make it perfectly clear. Mike Nash, a man who has quite a history of accomplishments at Microsoft for the past two decades, is leaving the company to work on the Kindle business for Amazon.

Before leaving Microsoft, Mike was the Corporate Vice President of Windows Platform Strategy and was responsible for pieces of Windows business strategy, ecosystem engagement, consumer security, Internet Explorer, and emerging markets, according to his bio on Microsoft's Web site.

In addition to his most recent role, Nash has had a string of historic positions at Big M including a role as the first product manager on the original Windows NT marketing team; the Corporate Vice President of the Security Technology Unit; and a driver of a number of Microsoft acquisitions in the security space.

There's been no official announcement yet from Amazon so we're unsure of Nash's focus within the Amazon team.

[Mary Jo Foley, ZDNet] [Amazon Kindle]

Disclosure of Material Connection: http://dsclszr.us/5

Related articles by Zemanta

• Amazon acquires Touchco and a Microsoft exec (macworld.com)
• Another Windows exec Mike Nash is leaving Microsoft (seattletimes.nwsource.com)

Amazon Hires Mike Nash from Microsoft to Work on Kindle is a post from: Magical Tablet

We're not going to see the iPad hit stores for another two months, but it is already changing the e-book game and forcing publishers and consumers to pick sides.

Last night, several blogs including Venturebeat and NYT's Bits Blog noticed something was amiss on the website of the world's largest retailer: Amazon suddenly stopped selling books from Macmillan, one of the world's largest book publishers.

Not every Macmillan book is gone, but popular ones such as The Gathering Storm are no longer sold by Amazon, either in physical or Kindle form. You can still find the Amazon pages for Macmillan's books you just can't order the actual books.

According to The New York Times, the reason the books were pulled was the iPad. Macmillan told Amazon that it wanted to change its pricing and compensation agreement, upping the price of some books from $9.99 to $15 and splitting sales 70/30, the same model Apple uses for the iPhone app store and its upcoming iBooks store. Amazon's apparent response was to flex its muscle and pull countless Macmillan books off the virtual shelves.

The Dynamics of the New E-book War

Ever since we got word of the iPad's existence, we've known that Amazon and Apple were on a collision course. Apple saw an opportunity to not only create a new category of device, but to get its hands into the publishing market. In the same way Apple has transformed music, the computing giant would reshape books and become the primary distributor of e-books worldwide.

Back in September, we wrote a lengthy piece explaining why we believed Apple's tablet would eat the Kindle's lunch, displacing Amazon's lordship over e-books. We argued that its multipurpose functionality, color screen, and sexier interface and look would put it over the top. Now that we know the iPad's starting price ($499), our opinion hasn't changed. While the Kindle will survive, its sales will likely never be the same.

Publishers like Macmillan apparently agree with us as well, otherwise it wouldn't so boldly demand price changes from Amazon. Before the iPad was revealed, Amazon was the only player in the game. You played by its rules or you could take a hike. Now with a viable alternative only months away, publishers can run to Apple, where they will have more freedom over its e-book prices.

Amazon's clearly worried, which is why it's launching an app store and used its earnings report to remind us that the Kindle is far from dead. But if publishers decide to abandon the Kindle, then Apple will have won the war by default.

That's why Amazon decided to use its biggest weapon, Amazon.com itself, against Macmillan to send a message to every publisher: If you don't play by its rules, then you can't be in its store. While a publisher can likely survive without the Kindle, the same cannot be said for Amazon.com. Publishers simply cannot afford to leave the world's largest online retailer.

The Kindle and the iPad offer different experiences. The Kindle's battery life and e-ink are strong selling points for the device as a reader, but the iPad offers so much more. Apple's banking on those extra features and its undeniable reach to turn the Kindle into an endangered species.

Publishers now have to either choose a side or walk the tightrope between the two companies. The end result will be a long, drawn-out war that will both help and hurt consumers. How it will end is anybody's guess.

Tags: amazon, apple, Apple iPad, Apple Tablet, ebooks, iBooks, ipad, Kindle, Macmillan, Tablet, trending

Dallas Lawrence is Chair of the Social and Digital Media Practice at Levick Strategic Communications, the nation's top crisis communications firm. He blogs on emerging digital media trends and best practices for social media engagement on Bulletproof Blog. Connect with him on Twitter @dallaslawrence.

Social networks have truly come of age in the last year. No longer viewed as lonely outposts for youthful college slackers, the reach of these platforms has grown exponentially. Today, more than two-thirds of the world's Internet users visit the social networking sites that reel in billions of eyeballs every 24 hours.

Yet, despite the staggering growth of social networking, determining how to monetize social media platforms remains a tough code to crack for even the savviest of companies. As such, identifying new revenue models will be instrumental in kicking off the next cycle of the social networking phenomenon in 2010.

If Anyone Can Do It, Facebook Can

---

Facebook, social networking's acknowledged leader, has surpassed every platform on the market today, corralling more than 350 million unique users globally. If any social network is poised to design a winning formula for successful revenue streams in 2010, it's Facebook. CEO Mark Zuckerberg has set an aggressive agenda for the company, publically stating that he expects social networks to become as essential as web browsers and operating systems, and he has set the lofty yet entirely realistic goal of 1 billion users worldwide.

In the less than five years since it expanded beyond scholastic audiences, Facebook has not only grabbed the lion's share of users, it has engaged them like no other platform on the Internet. The average Facebook user visits the site at least once a day and spends an astounding 55 minutes engaging friends and family - statistics that another Zucker (Jeff) would probably kill for over at NBC.

While translating such popularity into dollars and cents isn't easy - especially in an industry whose users have grown accustomed to getting something for nothing - Facebook could potentially provide a monetization template that would revolutionize social networking as we know it.

The Next Level of Advertising Revenue

---

Advertising has traditionally provided the simplest means of generating revenue. PricewaterhouseCoopers reported in October that Internet advertising revenues totaled $10.9 billion for the first half of 2009. It's been estimated that Facebook alone took in $435 million of that total. But for a site with nearly half a billion users, a quarter of which spend more time within the network than watching television, these numbers represent just the beginning potential.

First, Facebook needs to admit to itself that it is in the business of selling ads. By better managing its advertising network, intelligently expanding its marketing options, and developing workable social ads that leverage the branding power of friends and connections, Facebook can begin to capture its rightful share of online ad revenues. The final piece is to increase awareness and understanding of Facebook ads among corporate decision makers.

For example, every executive in America today understands the value of purchasing Google ads - and that didn't happen by accident. Google understood that what caused it to dominate online search wasn't going to ultimately position the company as a global corporate powerhouse valued at nearly $200 billion. Google's aggressive marketing, communications, and lobbying shops have worked to ensure every ad buyer, political campaign, marketing executive, and public relations flack knows the value of the service and has direct and easy access to account executives who explain the much worshiped ROI Google ads provide.

Today, Facebook stands on the precipice Google inhabited just before it became a top money-maker. By taking a page from the Google playbook, and aggressively marketing and explaining its power to influence buying decisions, Facebook ads could become as essential to 21st Century marketing as the yellow pages were in the 20th Century.

E-Commerce Stop Sending Customers Away

---

The launch of Facebook as a true e-commerce site holds immense potential as a business solution and could forever change the way we shop. Online purchases through the first three quarters of 2009 totaled $98.3 billion according to the Department of Commerce. For the majority of companies selling products online who are also engaged on Facebook, opening Facebook fully to direct e-commerce transactions will dramatically change how businesses advertise and how consumers buy goods online.

Consumers and companies would flock to a Facebook storefront for one simple reason: We do everything else there. Imagine an integrated, one-click solution whereby your friends see your recent purchases (because you were incentivized by the brand to share your information) in their feed and are able to simply point, click, and purchase the same item.

With a few adjustments, companies can make timely offers of birthday gifts for friends, travel arrangements for event items, or the latest music from favorite artists - and make the sale without forcing the user to leave Facebook or put in new login information.

Rather than driving their 350 million users away from the platform to close the deal with retailers and purchase the item on an external platform, Facebook could benefit financially by charging companies a percentage of sales, a fixed rate to have a storefront, or from increased advertising opportunities.

Premium Subscription Options

---

Finally, whether users like it or not, Facebook will do itself a long term disservice if it does not consider premium subscription options. Users (whether they are corporations or teenagers) are amenable to paying for even the simplest features and functionality, as evidenced by the success of Facebook gifts.

Nothing good in life is free. It's a stark, mature reality that Facebook (and its users) need to face in 2010. By leveraging economies of scale, Facebook can churn a sizable profit without alienating users. Would you pay one dollar a month to share higher-resolution photos or upload higher-quality or longer videos? Last month, 2.5 billion photos were uploaded to Facebook. Even if only a quarter of the site's active users opted for premium options, this one change would generate more than $1 billion in annual revenues.

Improving advertising, developing an e-commerce platform, and adding subscription services will not only generate the revenue necessary to make the transition from highly adopted to highly profitable, it will open revenue streams as Google did before for the next generation of digital developments.

More business resources from Mashable:

---

- Social Media Marketing: How Pepsi Got It Right
- 5 Ways Small Businesses Can Avoid Social Media Panic
- HOW TO: Take Advantage of Social Media in Your E-mail Marketing
- HOW TO: Implement a Social Media Business Strategy
- 18 Online Productivity Tools for Your Business

Image courtesy of iStockphoto, peterspiro

Tags: advertising, business, e-commerce, facebook, MARKETING, monetization, monetizing, money, social media, social networks

We're not going to see the iPad hit stores for another two months, but it is already changing the ebook game and forcing publishers and consumers to pick sides.

Last night, several blogs including Venturebeat and NYT's Bits Blog noticed something was amiss on the website of the world's largest retailer: Amazon suddenly stopped selling books from Macmillan, one of the world's largest book publishers.

Not every Macmillan book is gone, but popular ones such as The Gathering Storm are no longer sold by Amazon, either in physical or Kindle form. You can still find the Amazon pages for Macmillan's books you just can't order the actual books.

According to the New York Times, the reason the books were pulled was the iPad. Macmillan told Amazon that it wanted to change its pricing and compensation agreement, upping the price of some books from $9.99 to $15 and splitting sales 70/30, the same model Apple uses for the iPhone app store and its upcoming iBooks store. Amazon's apparent response was to flex its muscle and pull countless Macmillan books off the virtual shelves.

The Dynamics of the New Ebook War

Ever since we got word of the iPad's existence, we've known that Amazon and Apple were on a collision course. Apple saw an opportunity to not only create a new category of device, but to get its hands into the publishing market. In the same way Apple has transformed music, the computing giant would reshape books and become the primary distributor of ebooks worldwide.

Back in September, we wrote a lengthy piece explaining why we believed Apple's tablet would eat the Kindle's lunch, displacing Amazon's lordship over ebooks. We argued that its multipurpose functionality, color screen, and sexier interface and look would put it over the top. Now that we know the iPad's starting price, ($499), our opinion hasn't changed. While the Kindle will survive, its sales will likely never be the same.

Publishers like Macmillan apparently agree with us as well, otherwise they wouldn't so boldly demand price changes from Amazon. Before the iPad was revealed, Amazon was the only player in the game. You played by its rules or you could take a hike. Now with a viable alternative only months away, publishers can run to Apple, where it will have more freedom over its ebook prices.

Amazon's clearly worried, which is why it's launching an app store and used its earnings report to remind us that the Kindle is far from dead. But if publishers decide to abandon the Kindle, then Apple will have won the war by default.

That's why Amazon decided to use its biggest weapon, Amazon.com itself, against Macmillan to send a message to every publisher: If you don't play by its rules, then you can't be in its store. While a publisher can likely survive without the Kindle, the same cannot be said for Amazon.com. Publishers simply cannot afford to leave the world's largest online retailer.

The Kindle and the iPad offer different experiences. The Kindle's battery life and e-ink are strong selling points for the device as a reader, but the iPad offers so much more. Apple's banking on those extra features and its undeniable reach to turn the Kindle into an endangered species.

Publishers now have to either choose a side or walk the tightrope between the two companies. The end result will be a long, drawn out war that will both help and hurt consumers. How it will end is anybody's guess.

Tags: amazon, apple, Apple iPad, Apple Tablet, ebooks, iBooks, ipad, Kindle, Macmillan, Tablet, trending

The iPad is not the transformational device so many Apple enthusiasts were hoping for. It won't turn all the content industries upside down, it won't be your primary computing device, and it's not even a bigger, better iPhone.

Apple CEO Steve Jobs introduced the iPad as a device to fill the gap between smartphones like the iPhone and high-end laptops like the MacBook and MacBook Pro. He said there needs to be a middle device, but it needs to be better than the alternatives at what it does. Netbooks currently fill the void, but according to Jobs, netbooks aren't better at anything. He and his colleagues at Apple believe that the iPad is.

Apple's website and promotional video call the iPad magical. We're told the iPad is the best way to experience the web, email, photos, and videos. Hands down. But it's not it's not even close. It's mighty cool, it's super convenient, and it's very sexy, but it's not even better than a netbook at some of those things.

This isn't the middle device folks have been waiting for because and I'm using Steve Jobs's own criteria here it's not better at anything than any other device on the market. It's a step in that direction, but the day hasn't come yet. Here are just a few of the ways the iPad isn't as magical as Apple claims.

It's Not the Best Way to Browse the Web

Steve Jobs said it needs to be a better web device than the alternatives. The Apple website says it's the best way to experience the web. Some variation of that phrase is repeated several times in the promotional video Apple has released. But it's just not true.

It might be one of the best ways to browse the web on a mobile device, but laptop and desktop computers even netbooks are still better. Most current websites were designed to be experienced on those devices with a mouse and a keyboard. Maybe the mouse isn't necessary, but you don't have to pop up a software keyboard to type in URLs on a netbook or laptop. Even if you lug around the keyboard dock, it will be a tad awkward moving between the keys and the screen to interact. You're sacrificing some usability for simplicity on the iPad.

Most importantly, the iPad's browser does not support Adobe Flash, the foundation of rich media on the web today. Adobe is planning to make it possible for Flash developers to develop apps, but it won't work on the web.

I'll admit that the decision not to support Flash is a logical one if you start at the right premises; Flash is responsible for countless reported crashes on Macs, and Apple can't control it to ensure quality of experience. Apple is banking on a transition to HTML5 and CSS 3 for rich web content. While that transition has already begun, it hasn't fully happened yet. Until it does, it's ridiculous to call this device the best way to experience the web when one of the most ubiquitous and essential web technologies is not supported.

It's an Unprecedented Win for Closed Computing

Many of the software restrictions that drive people mad when they're using the iPhone are going to be just as frustrating on the iPad. All the device's content apps, songs, TV shows, movies, books, you name it can only be processed through Apple's iTunes Store.

You won't be able to drag and drop or share files with other computers like you can with your laptop on your home network. You won't be able to download a program or music file from the web and play it on the spot. You won't be able to use any application that doesn't meet Apple's strict approval guidelines. It's closed computing at its most extreme.

Unfortunately we've come to expect that from our smartphones. For a larger device that's supposed to replace your netbook as a complete portable computing solution, though, this is almost unprecedented at least from a device that's likely to have a great deal of influence on the market and on the design of future devices. That's bad news no matter how you spin it.

It's Not Really a Competitive eReader

The Kindle owns the eReader landscape right now, and the greatest expectation for the iPad was that it would bury the Kindle. While the iPad's reader interface is indisputably sweet-looking and the list of participating publishers is promising, there are several ways it just won't beat the Kindle.

The most important issue is the price. The Kindle costs $260; so do Barnes & Noble's Nook and the comparable Sony Reader. The Kindle even comes bundled with free 3G network access, though it admittedly can't do anywhere near as much with it as the iPad can.

But if you are considering the iPad primarily as a reader, that price difference is a big problem. Also a big problem: The lack of an e-ink display. E-ink doesn't wash your face in eye-strain-inducing light like the displays on the iPhone, the iPad, and laptop computers do. It's meant to be a soft experience, just like reading a book. Without e-ink, you might not be able to tolerate spending four straight hours reading Stephen King's latest on a regular display, cool IPS tech aside.

Finally, as impressive as 10 hours of battery life is for a multi-purpose device like the iPad, the Kindle can run in reading mode for a week without recharging longer if Wi-Fi is disabled. Because it's trying to do everything, the iPad isn't the best at anything.

It's Not Worth It If You Have a Smartphone and Laptop

If the iPad isn't a good option as a middle device, it ought to at least be attractive to power users and enthusiasts who already have other devices. Unfortunately, it's not.

It's not significantly better at anything than either your iPhone or your MacBook. It can't be used as your daily workhorse computer on the go, because just like the iPhone's OS 3.1.2 the iPad's OS 3.2 doesn't multitask. And if you already have an iPhone, you can do basic information gathering, mapping, and so on while you're on the go without spending an additional $29.99 per month for 3G service.

Further, your laptop or netbook very likely has a web cam for video conferencing, and your cell phone probably has a camera (or even video camera) for capturing images. The iPad has neither.

Since the interface is graceful and satisfying, you might want to buy it as an extra device just for the experience, but at between $499 $829, that's not practical for most consumers.

The Anti-Hype

The iPad isn't going to be a phenomenon with either netbook users or power users. It's not better than existing devices at anything, and it's too expensive for most people to use it as a secondary device. I might have said something different if the rumors that the iPad would be all about a new push in the content marketplace were true, but that didn't happen. Instead, we got a cool toy.

Tags: apple, Apple Tablet, ereader, ipad, Kindle, Opinion

With that in mind, I decided to filter the barrage of iPad coverage through a publishing lens. What follows are intriguing ideas culled from all sorts of sources. Most revolve around content applications the iPad may provide.

There's no way I'll catch all the good stuff -- there's just too much out there -- so please use the comments area to post links and commentary that grab your attention, publishing-related and otherwise.

Ebook pricing could get interesting

The iPad's release portends a price-point battle between Apple and Amazon. That's ebook pricing, not hardware.

The Wall Street Journal says Apple is pushing book publishers to set two ebook price points, $12.99 and $14.99, with Apple taking its customary 30 percent cut from any sales. They key word in all this is "set." The big kahuna of ebooks, Amazon, controls its pricing. Most bestsellers are parked at $9.99, which is below what Amazon pays a publisher for a title. Amazon is subsidizing its low price point.

But that's the present. The future is a different matter. The thought is that Amazon is taking a short-term loss on ebooks so it can solidify its position as the dominant channel. Once it owns the ebook market, Amazon can ditch the subsidy and force publishers to renegotiate pricing.

That's the fear, and Apple appears to be playing to it by giving publishers an option: get a measure of pricing control through Apple, or make more with Amazon but pray they don't rewrite the rules later. (Apple could always rewrite rules, too ...)

What's really interesting about this -- and kind of bizarre -- is that the binary Apple-or-Amazon thinking obscures an important point: mobile devices already offer publishers plenty of pricing options.

What about e-reader applications?

Steve Jobs famously quipped a couple of years ago that "people don't read anymore." Well, I guess Apple changed its stance on that one. The new iBooks app -- and accompanying store -- is a big ol' cannonball in the ebook pool.

Early discussion on a back-channel publishing list I follow has focused on how Apple will treat its new ebook competitors. Will established applications, like Stanza and the Kindle app, be removed? Kirk Biglione, co-founder of Medialoper, thinks competitors will remain in Apple's universe. Just don't count on sharing titles across apps:

Look for books to be added as a new media type in the device media library. The other reading apps may be able to co-exist as long as they don't access books stored in that library. So, for example, you probably won't be able to use Stanza to read iBooks. [Note: Kirk gave me permission to post his comments.]

One thing to consider here: Past inquiries from the Federal Communications Commission may soften Apple's competitive instincts. At least for a while.

Of course, FCC heat doesn't preclude Apple from a little friendly rivalry. Digital Trends picked up on the backhanded compliment Jobs gave Amazon during the iPad presentation:

... [Jobs] basically told the online retailer that we'll take it from here.

The reading/viewing experience

Apple has already shown what it's capable of on the music and video front, so I'm curious to see how it handles the book experience. Early word is positive from folks who've had a chance to demo the iPad. Here's Gizmodo's take:

It's an optical illusion, but just seeing the depth of pages makes the iBook app feel more like a book than a Kindle ever did for me. The text is sharp, and while the screen is bright, it doesn't seem to strains the eyesbut time will tell on that.

The iPad is backwards compatible with existing iPhone applications. That seems useful on first blush, but Joshua Topolsky of Engadget called out a big issue with "old" apps:

It's kind of silly looking. A lone app in the center of a black screen.

More to come

I'll be adding to this post in the coming days as more analysis bubbles up. Again, please use the comments to point out interesting or informative links you come across as well.

It won't.

I was talking not long ago with editorial folks at an unnamed media company that rhymes with The New York Times. There was some possibility of my blogging over there. They were intrigued, but couldn't fit it into their grand plan, at least not right away. The problem was resources were already allocated and such an endeavor takes months to mount and costs tens of thousands of dollars.

No it doesn't, and that's the problem with Big Media.

When I was at PBS we did occasional redesigns and I never knew what they cost because for most of my 11 years there I was just a paid contributor. But toward the end of my tenure I became a producer which means I was finally exposed to budgets and was, to some extent, even responsible for paying some of them. And I was shocked to learn that my final design for a Moveable Type blog over there did, indeed, cost tens of thousands of dollars many tens of thousands of dollars.

PBS isn't a company that rhymes with The New York Times but it still qualifies as Big Media, so the pricing was more or less confirmed.

Now look at the screen you are reading right now, my Wordpress blog at cringely.com. It cost me NOTHING to design. I did it myself in a single night with the help of an experienced and generous friend, Benjamin Higginbotham of Spacevidcast.com. This blog is hosted by Media Temple in Los Angeles and costs me $50 per month, which is a lot compared to most blogs, but then I'm getting more than a million page-views per month. One more Christmas card or IBM column and I might bump up to $100 per month just to get some more resources, but I think I've made my point: a good Internet media product doesn't have to cost a lot of money. This is my living, remember, that's putting three kids through school. What are my gross margins 10,000 percent?

While those are my gross margins they aren't the gross margins at PBS or at a company that rhymes with The New York Times. Those outfits have overhead I don't. They have legacy relationships and obligations I can't even imagine. They can't just go from there to here in an instant even if they wanted to.

Which brings us back to the iSomething to be introduced tomorrow. No matter how great it is, it can't support the legacy infrastructure of Big Media, which includes mid-town office buildings and business lunches (hence my picture of New York's 21 Club, if you hadn't already figured that out).

Big Media wants revenue approaching what they could charge if a web site was a printed magazine. Remember the original lure of the Internet for publishers was the idea that there would be more profit without the expenses of printing and distribution. But it didn't work out that way because Internet users won't generally pay for content.

But Apple has the mojo. Steve Jobs has been firm from the start that content should be paid for and his generally is, except of course for my podcast on iTunes. Big Media likes the way Steve thinks. And so they can with one breath condemn him for killing the music album, yet in a second breath they can see him as the savior of magazines, newspapers, and good-but-thinly-watched TV series.

And Apple CAN be that savior, but only after a rationalization and severe downsizing of Big Media overhead, which I am not at all sure Big Media is really ready to do.

Based on the rumors I've heard so far I'm guessing the new Apple product will be like the Apple TV a hobby, a critical success but a business failure, though one with enough potential that Apple will give it a few years to succeed. It's in giving those few years where Apple really can save Big Media, which will undoubtedly by then be not so big.

On a conference call with analysts, John Killian, Verizon's finance chief, called the Droid extremely well-received and said that both the Motorola Droid, the HTC Droid Eris and the BlackBerry Storm 2, all of which were introduced during the quarter, were strong sellers.

The telecommunications provider declined to say whether its advertising, which pokes at AT&T's network, made inroads on the rival carrier's subscriber base. Mr. Killian said that porting from other carriers improved overall and that the company was pleased with its performance.

Verizon didn't give any hints as to whether it expects to carry Apple's iPhone something it has indicated interest in even as Droid ads occasionally teased the device's image.

But following a question by Oppenheimer's Tim Horan, who said, The iPhone and high-end smart phones have been taking down networks all over the place and impacting margins how do you avoid that from happening to you? Verizon's chief executive, Ivan Seidenberg, said the company is confident in its infrastructure.

To the extent that usage picks up, I think our guys have done a very good job in making sure that we stay in front of that issue, Mr. Seidenberg said. And I know most investors are worried about that. But over the course of the last 10 years, this is what we pride ourselves on doing. So I'm comfortable that we are in good shape on this.

Each morning we are born again. What we do today is what matters most. ~ Buddha

Post written by Leo Babauta. Follow me on Twitter.

We're several days into the New Year, and many of us are still basking in the glow of a fresh start.

Every year, January brings renewed optimism for change, for a better life, for a better you. And that's a wonderful thing.

It's wonderful, because this fresh start gives us a chance to reinvent our lives and ourselves. It allows us to reinvigorate ourselves, to shed the baggage of the previous year and do anything. Anything is possible!

That is a gift, my friends, and I suggest we make the most of this gift. Not just by creating and sticking to resolutions (here's my guide for doing that), but by reinventing the way we live.

Here's how.

1. Let go.
Many times we are held back by the tangled web of previous failures, commitments, emotions, barriers. We cannot change careers because we're used to what we're doing and it's too hard to change. We cannot find time to get healthy and fit because we have all these other things to do. We cannot find time for our loved ones because we have too many commitments.

This is all old baggage. A fresh start demands a clean slate. Let everything from the past go (easier said than done, I know). Clear your plate and your palate.

Let go of attachments to what you've been doing for the past year, or years. Let go of failures. Let go of fears you've built up. Let go of reluctance. Let go of your ideas about what your life has to be like, because that's the way it's evolved so far. Let go of long-held beliefs and habits.

You have a fresh start. Let go of last year, and start anew.

2. Decide what matters most today.
Forget about your goals for all of this year. Instead, decide: what do you want to do today?

What matters most to you, to your life? What are you most passionate about, right now? What excites and invigorates you? What would give you the most fulfillment?

Often the answer is in creating something, making something new, helping other people, becoming a better person, working on a project that will be an accomplishment to be proud of. But whatever your answer, have it clear in your mind at the beginning of the day.

This might be something you work on all year, or it might just last a month, or it might last a week or a few days, or just today. It doesn't matter. What matters is today that you're going to work on this with all your heart, today. Tomorrow we'll decide on that tomorrow.

3. Clear away distractions and focus.
Clear away email and Facebook and Twitter and your favorite blogs and news websites and social forums, clear away the iPhone or Blackberry or Android or cell phone, clear away all the little nagging work and chores and errands that pull at your attention, clear away the clutter that surrounds you (sweep it off to the side to deal with later).

In fact, if you can, shut off the Internet for awhile. You can come back to it when you take a break.

Now, find focus. Even if only for 15 or 20 minutes at first, but preferably for 30-60 minutes. You can take a break and check your email or whatever after you've focused. Focus on the thing that matters most. Do it for as long as you can, until you're done if possible. Feel free to take breaks, but always return to your focus.

When you're done, focus on the next thing that matters most, and so on.

4. Find happiness now.
Don't look at happiness as something that will come when you're done with this goal, or when you've attained a certain accomplishment or certain amount of wealth or material goods. Don't look at happiness as a destination, something that you'll get later.

Happiness is possible right now. Always remember that. When you push it back until later, it'll never come. When you learn to be happy now, it'll always be here.

When you're doing whatever you're passionate about, whatever matters most, whatever you decide is worthy of your time and heart and focus be happy! You're doing what you love. And that is truly a gift.

5. Reinvent yourself, every day.
Every day, you are reborn. Reinvent yourself and your life, every day. Do what matters most to you, that day.

It might be the same thing that mattered most yesterday, or it might not be. That isn't important. What's important is today right now. Be passionate, be happy, right now.

You'll have a fresh start every single day not just on January 1. And that, my friends, is the best thing ever.

If you liked this guide, please bookmark it on Delicious or share on Twitter. Thanks, my friends.

Read more about simplifying in my book, The Power of Less.

Take heed of that title and start thinking of the business you will build now and what shape it will take in the future.

Flurry , the mobile analytics folks, have released some Holiday 2009 data about iPhone and iPod Touch app downloads. And their estimates regarding the number of apps downloaded onto iPods it should come as not surprise that they believe most of them ended up in the hands of pre-teens and teens.

Couple this with their analysis of the iPod Touch exceeding iPhone app downloads by 172% and the next set of consumer habits is born.

I've seen this in my own home with my 9 year old son. He has downloaded every app that catches his eye and comes to me at least once a day asking to buy an upgrade from the free version. He's not allowed to purchase apps even though he's figured out my app store password.

His habits, once the device is in his hands, change. His demeanor becomes focused as he plays games, gets bored and then finds his way to begin searching the app store. In his actions are the seeds of what Flurry is now tracking.

Flurry doesn't get specific about the type of apps that these teens are downloading for their iPod Touches but one would imagine that they are mostly games. I have a hard time believing that they are downloading tons of location, banking, bar code scanning or public transportation apps.

Related articles by Zemanta

• App Analytics Firms Pinch Media and Flurry Merge (techstartups.com)
• Gadgets and Apps to Ease Holiday Travel with Kids (blogs.wsj.com)
• iPod App downloads jump 1000% on Christmas (vator.tv)
• The iPod touch's breakout Christmas (brainstormtech.blogs.fortune.cnn.com)

Teens Download Lots of iPod Touch Apps is a post from: TechStartups.com

To learn how to design and deliver better presentations, we need to pull from many educational sources. Books are good, but which ones? I don't usually suggest PowerPoint or Keynote "how-to" books, but instead recommend reading books from various design and communication fields to stretch your knowledge and perspective. Slide:ology by Nancy Duarte is great, of course, and there are many others that I've suggested over the years. Below are ten additional books I can highly recommend; three of them I have recommended before.

PRESENTATIONS & SPEAKING

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo.
Since I began this website in 2005, I've talked about the presentation style of Steve Jobs ad nauseam (for example: here, here, here, here, here, and many more). Carmine Gallo does a great job of summarizing all the many good things that Jobs does in his famous Apple keynotes, and he provides concrete takeaways. The point is not to present like Steve Jobs each case after all is very different but there are many lessons to be learned by careful observation of the Steve Jobs keynote. A very nice read that just may change the way you present. (Amazon link.)

Confessions of a Public Speaker by Scott Berkun.
I met Scott Berkun in Sweden this year and spent some time with him in Denmark discussing public speaking and what it takes to be an effective presenter. Scott, a former Microsoft manager, is a great guy and he's a very experienced presenter. If you do a lot of public speaking, you'll get a kick out of Scott's stories. And if you are thinking about starting a speaking career, Scott provides a lot of interesting tips and lessons. Teachers who speak in front of people every day may also find the book useful. (Amazon link.)


PHOTOGRAPHY

Scott Kelby's Digital Photography Boxed Set (Volumes 1, 2, and 3) by Scott Kelby.
I have almost all of Scott Kelby's photography books. He writes in a very informal, engaging style and there's a reason he's the #1 computer book author for five straight years: his books help people learn. I love Scott's work so much, I asked him to contribute tips for the Presentation Zen Design book (he offers 10 tips for taking better photos). These Digital Photography books are colorful, instructive, and aimed at the novice photographer who wants to get a lot better. I found them very useful (especially for the price). You can buy the books individually or as a set. (Amazon link.)

VISUALIZATION OF DATA

Now You See It: Simple Visualization Techniques for Quantitative Analysis by Stephen Few.
I have all of Stephen Few's books he's the Zen Master of presenting data as far as I am concerned. I saw Stephen present in Seattle this summer at the Tableau Conference and we had a chance to spend some time together before the event. He's a fantastic presenter on stage and he's a very down-to-earth guy who knows how to visualize data and how to help others get better at displaying quantitative information more clearly. This is a big hardcover book with some really good lessons. (Amazon link.)

GRAPHIC DESIGN

Visual Language for Designers: Principles for Creating Graphics that People Understand by Connie Malamed.
This is a really large book that begins with a section on how we process visual information and then goes on to introduce principles and techniques that help you understand how to organize for perception, how to direct the eye, clarify complexity, and simplify visuals. This hardcover book has many excellent examples. Beginners will benefit tremendously from the book, but I think many designers will also find the book a good addition to their library. Connie Malamed's website. (Amazon link.)

Before & After: How to Design Cool Stuff by John McWade.
John McWade known to many as "the world's first desktop publisher" is the founder and creative director of Before & After and the author of numerous books on graphic design (this is his latest). John was kind enough to contribute his tips for making better slides for the PZD book. I've been a big fan of John's for a long time and this latest book is his best one yet. Loads of simple, practical, visual lessons. Check out the Before & After website. (Amazon link.)

Design Elements: A Graphic Style Manual by Timothy Samara.
This is a really good book that I have mentioned before which both beginners and experienced designers may enjoy. The book does an excellent job at covering the fundamentals but also goes into some depth with many good examples. I like how Samara starts out the book by discussing just what graphic design is and what designers do. I especially like his "20 Basic Rules of Good Design." (Amazon link.)

A Field Guide to Digital Color by Maureen Stone.
There are many books on color, but this one focuses on digital color and provides a great deal of depth. This is not really a book for novices, but it's an excellent book for designers of all types. I met Maureen Stone in Seattle this summer and saw one of her presentations. She's an excellent presenter and teacher. Maureen spent twenty years working at Xerox PARC on color printing, digital color, interactive computer graphics, illustration and design systems. She knows her stuff. (She was also kind enough to contribute a nice callout section for the color chapter in the PZD book.) This is an excellent book. (Amazon link.)

Don't Make Me Think: A Common Sense Approach to Web Usability (2nd Edition) by Steve Krug.
You might think a book on web usability design has little to do with presentations, but the lessons in this simple book have applications beyond the web. If you have even just a small interest in how to design websites that minimizes cognitive strain and make information clearer, you may find this book helpful. This classic is only about 200 pages and is a quick read with many good lessons that will make you a better judge of what works and what doesn't in a website. Steve Krug's website. (Amazon link.)

CREATIVITY

If You Want to Write: A Book about Art, Independence and Spirit by Breda Ueland.
I have mentioned this book before, but it's a must-read. This is not only a book about writing. In fact, it's much more a book about the imagination, spirit, and creativity. We need more art and creativity in our personal and professional lives; this book gets you thinking. A lot of people, including myself, have found this simple book to be quite inspirational. It was first published in 1938 and it's still a very relevant book today. (Amazon link.)

Quite possibly in popular vernacular or in the agency world, yes. I'm not sure that people have meant to do it but it is happening.

comScore released a small set of data from a survey that they performed about holiday this year online. Not surprisingly, it is up compared to previous years. The surprise comes in the form of how this data is displayed in a Social Media Influence table.

I think somebody pulled up in a semi truck loaded with hype.

Or, maybe, it is that the respondents now identify social media simply as talking with friends. Have a look at the table:

At face value, 28% of online Holiday shopping being influenced by social media is believable and insanely large number. Good for all those social media experts out there! But looking a the rest of the data in the chart, which covers every major form of social media Twitter, Facebook, Facebook Fan Pages, Blogs and generic status updates, something is missing.

Did the respondents want to feel cool by responding yes to this? Were all the respondents extremely dialed in to social media? Does standing around the water cooler talking about Lego sets equate as social media?

I raise these questions because the subsequent percentages that have taken this type of action based on social media doesn't add up to me. I fancy myself a stats guy but these numbers sound like they are missing something from this public release. It sounds like a lot of hype.

It may not be, and I am not doubting that comScore performed a valuable and accurate survey. I'm just not sure that this data is being represented to its fullest due to missing information. Or a cultural shift to think of word-of-mouth as social media.

Does this sound accurate to you?

Related articles by Zemanta

• Holiday shoppers turning to Facebook, Twitter to chose gifts (seattlepi.com)
• Introducing Social Media Pro (ducttapemarketing.com)
• The chain reaction within social media (slideshare.net)
• Dealing with negative WOM online (heidi-miller.com)

Is Social Media Taking Over Word of Mouth? is a post from: TechStartups.com

Are you the sum of your thoughts? It's a hard question to answer, right? I'm trying to sort this out and would like your help.

The dissonance between the physical and ethereal nature of disembodied communication like the internet is a minefield for human interaction. Primarily because we rely heavily on physical cues and environmental variables to base our levels of connection with a person. We rely on their actions, not just words.

My assertion is that social networks exacerbate this inability to fully understand the people we are linked with in these networks due to experiencing their random thoughts.

Sure it is interesting to read what someone is doing throughout their day, but the only value is what the reader places on that thought to make it a reality in their own mind. Maybe that is the nature of connection?

What I am really trying to understand is that if a person can create real bonds simply through sharing their thoughts in social media?

I've personally been at what turned into social media for over 7 years. I've become many things to many people based on the types of content that I was producing. Much of that content was dependent on what I was interested in or experiencing at that time. Like this piece.

The sum of interactions in social media are related to those fleeting thoughts. When shared repeatedly with networks of people a notion of who that individual is are created. This give us the ability to create baselines for who we think a person is. A baseline for example being, they're nice or they are a jerk.

Again, we are only dealing with thoughts to create these notions. They are assumptions as to the true nature of a person that most have yet to meet. I would posit that what happens in social media and across social networks is the connecting of thoughts. If you like someone, you like their thoughts. If you dislike someone, you dislike their thoughts. Any judgments are based on these and most likely very little on physical actions. So, if you met them in the real world you would need to attempt to ascertain all over again who that individual in front of you is.

Maybe we're connecting thoughts first and then people with social media?

Related articles by Zemanta

• Is Social Media Worth Your Time? (blogs.harvardbusiness.org)
• The value of silence (smartblogs.com)
• My twitter Ethics (socialmediatoday.com)
• When authenticity isn't a choice (smartblogs.com)

Social Media: Connecting Thoughts Not People is a post from: TechStartups.com

If you are, then WordHustler is for you! If you don't know what a word hustler is, then listen up!

Similar to pixel pushers and glyph tossing typophiles a word hustler is trying to make it in this world with the written word. And that is where WordHustler comes in.

WordHustler was started by two word hustlers writers, John L. Singleton and Anne Walls, out of their frustration for the costs and time of submitting their works in an analog world. In short, the hustle took to much time away from being able to write.

Sure, there are always elements of every hustle, job or hobby that are tedious and simply part of the process. When someone chooses to be a writer they're not making that decision based on the amount of time they're going to spend at OfficeMax buying envelopes and the right paper. The choice is made because they love hardship have a voice that needs to be heard.

With this in mind the founders of WordHustler brought the hustle into the digital age by creating a hybrid CMS that doesn't display a writer's work online but submits it to traditional publishers.

WordHustler is one of those impressive web services that is focused on serving a niche market and was developed by people in that niche. By solving their own problems first they were able to take the code and create a service for anyone like them.

No more printing, stamping, less formatting and no more paper cuts as WordHustler automates this process for their users. There's also no more searching for contests or publishers that might want to review your work. It is all here inside WordHustler.

Beyond the obvious benefits to writers in easing their submission pains there is the additional benefit of a powerful, easy to use interface. WordHustler has one of the best search landing pages I have ever seen. It elegantly integrates a standard search box, results, rankings, standard filtering and my favorite, elements of advanced search visually.

What I mean by advanced search visually' is the ability to begin filtering content at an advanced level without presenting it that way. Typically this is done through an advanced' search form with 10+ text input boxes with labels like all these words,some of these words, or none of these words.'

WordHustler presents filtering tools like an AJAX slider to limit the amount of description to display and words, tags' to filter results on the page. At this time tools like this are often used in backend administration interfaces or like this one, only available on this site. Developers and designers would do well to look at this model and tinker with it to create solutions for users to filter at an advanced level with beginner skills.

The service has a very reasonable price tag for users when compared to the cost of going analog and creating the number of submissions that WordHustler will allow for writers. It is extremely reasonable when compared to the price of building ones own platform to do the same. That is, if you are the enterprising type.

Now that you know about WordHustler and have decided that you are a word hustler or maybe want to submit that long stowed screenplay you wrote right after college, you have no excuse not to give it a try.

Related articles by Zemanta

• The Future of collaboration platforms (vator.tv)
• The Shock of Every Writer's Life. (marksarvas.blogs.com)
• How To Write News For Your Website (woorkup.com)
• Sometimes you just have to write (trishussey.com)

Are You A WordHustler? is a post from: TechStartups.com

Reading glasses are for old folks and big type is for kids that don't know how to read. Well, that used to be true.

For those that believe that the web is now looking like itself and no longer doing a mimetic dance with it's first cousin, print, you should be down with this: Bigger font sizes, better kerning, wider line height and plenty of negative space make for a better user experience. Especially when reading thousands of words online everyday.

What got me going down this path was a link that someone shared today through their Google Reader shared feed to an article in Rolling Stone by Matt Taibbi. The link, as you can see, is a link to a printable version of the piece. I was rate this as great for print and poor for readability.

The post content font size is super for saving printer paper and thus trees, but it is a killer on the eyes. Reading the post at that size even in the the early paragraphs was causing me strain and fatigue. I was tired of reading the dense blocks of text without even forming half and opinion about writing. I was more concerned with the design and the inability to read it quickly because the type was packed so tight letters like sardines.

To read this article and make it not about the squished fonts and tiny words I had to throw the Readability plugin at it. Once activated it gave me plenty of white space, larger font and the ability to scan the words with ease. It performed the duty of making the web look like itself.

This got me thinking about what the best size for type readability on screens is. Turns out that after reading a couple of studies that say that is someplace between a 12pt or 14pt sans-serif typeface with a setting of 120% height in CSS. Readers also typically prefer serifed fonts for legibility but sans-serifed for actually reading blocks of text.

The major irony of course is that this blog and both of the posts that I linked to don't follow any of these guidelines for creating and optimal reading experience! Tech Startups will be heading there in the not so distant future but I fear that the those two poasts are going to be stuck in the internet dark ages.

Related articles by Zemanta

• Typographic Design Patterns and Best Practices (smashingmagazine.com)
• Talking RSS Reader Does Just What it Sounds Like [Downloads] (lifehacker.com)
• Social media has made me boring (mdzlog.alcor.net)

No Shame In Readability is a post from: TechStartups.com