Today, Rescuecom issued a press release declaring victory in its litigation against Google. But it's an odd definition of "victory" given that Rescuecom has apparently voluntarily abandoned its 6 year litigation effort without any new concessions from Google. The dismissal notice.

This development reminds me a lot of the American Blinds v. Google denouement, where American Blinds also simply gave up and dropped its multi-year lawsuit without any concessions from Google. Note to future plaintiffs: if you're going to threaten Google's $20B/year cash cow, chances are pretty good that they have the resources to outlast you.

Why did Rescuecom give up? According to Rescuecom's press release, "Google has recently confirmed to Rescuecom that it has removed Rescuecom's trademark from its Keyword Suggestion Tool." That, plus the fact that Google blocks trademark references in ad copy, means that Rescuecom feels it has "obtained two of the three things we initially sought in our complaint against Google." And if two out of three is good enough for Meat Loaf, apparently it's good enough for Rescuecom. At minimum, having low standards makes it a lot easier to declare victory when you give up.

However, this explanation is pretty hollow. Although the press release treats Google's removal of Rescuecom from the keyword suggestion tool as a new development, it appears that Google made this change IN 2005. Wendy Davis reports:

[Rescuecom CEO] Milman says he only learned last week that Google had stopped suggesting Rescuecom as a keyword. "Who knows what would have happened if they had told us back in 2005 that they had taken our name out of their keyword tool?" he said.

Hmm...I think I know the answer to that question! Then again, if getting out of the keyword suggestion tool really was one of Rescuecom's Big Three objectives all along, maybe they might have asked Google about it in 2005...or 2006...or 2007...or, well, you get the point. Spin it however they want, it's hard for Rescuecom to look good while dropping a lawsuit based on a 5 year old fact.

Nevertheless, I'm interested in knowing more about this removal. Does Google have a way for trademark owners to "opt out" of having their trademarks in its keyword suggestion tool? I would expect that option to become very popular if it were well-known. If anyone has information about how trademark owners can make an election with Google, please share it.

Given the completely disingenuous nature of declaring victory based on getting out of the keyword suggestion tool, there may be a better--and more self-interested reason--for Rescuecom to give up. Rescuecom is defending a trademark lawsuit brought by Best Buy over Rescuecom's competitive AdWords purchases of the "geek squad" trademark. Rescuecom was caught in the duplicitous position of making plaintiff-side arguments against Google while making highly contradictory defense-side arguments against Best Buy. As a result, every positive step in its Google case had the potential to degrade its position in the Best Buy case. By abandoning the Google fight, Rescuecom avoids this difficult dilemma.

As an odd byproduct of this development, Google and Rescuecom are now aligned in advancing the arguments that competitive keyword advertising in AdWords is legitimate. Isn't there a passage in the Bible about the lion and the lamb lying down together?

The roster of pending AdWords cases (I most recently double-checked the status of these cases on February 20, 2010):

* Ezzo v. Google
* Rescuecom v. Google
* FPX v. Google
* John Beck Amazing Profits v. Google and the companion Google v. John Beck Amazing Profits
* Stratton Faxon v. Google (not initially a trademark case). Check the status.
* Soaring Helmet v. Bill Me
* Ascentive v. Google
* Jurin v. Google 1.0 (voluntarily dismissed), succeeded by Jurin v. Google 2.0
* Rosetta Stone v. Google
* Flowbee v. Google
* Parts Geek v. US Auto Parts
* Dazzlesmile v. Epic

Although Open Home is an $3.99 app, I'd really call it a platform. With it, you can skin or customize your Android interface, add Live Folders, shortcuts and such. And there's tons of custom skins, fonts, icon packs for sale in the Android Market to enhance it. There's even an experimental 3D cube interface in the latest version as you swipe to other home screens, the screen rotates like a cube. I haven't dropped the $3.99 just yet, but I did install Open Home Lite, which is free. It wasn't until after installation that I realized the software adds two extra home screens to the Nexus One. I don't have enough apps and shortcuts to fill up seven screens just yet, but I'm heading in that direction, so the extra space will come in handy. Each of the screens can hold a custom descriptive title as well check this old but relevant video to see how one user categorized the screens on his HTC Magic.

Aside from the extra home screens, Open Home adds dedicated search on the left and an interesting little slideout drawer on the right side of the screen. Simply tap and swipe the star to pull out the drawer. I'm thinking of placing the most used apps in the little drawer so that they're available from any of the seven screens. And I don't even have to give up my Live Wallpapers since Open Home supports them on my handset. Perhaps one of the best features of all Open Home allows for home screen rotation to landscape mode, something I wish Android would support natively.

I'll be playing some more with the free, lite version of Open Home, but I'm already inclined to drop the $3.99 it's a small price to pay for two extra home screens and customization features.

Images courtesy of Better Android Apps

Related research on GigaOM Pro (sub req'd):

Google's Mobile Strategy: Understanding the Nexus One

First, let me inventory the raw materials that got me thinking this way. Recently JC Hutchins posted that he had been dropped as an author by St. Martins Press and that they would not be publishing the 7th Son sequels. The post lives between a gut-check and a crisis of faith from one of the pioneering new media creator/ novelist hybrid guys. He also posted about monetary realities of writers pubishing via ebooks. Not that long before this, I had listened to JC's Hey Everybody interview with Pablo Defendini and Ami Greko from The New Sleekness blog. It's a really interesting discussion about the future of book publishing by industry professionals young enough in their careers to be less invested in the status quo and more willing to help a new future emerge. (Side note 1: I met Pablo and Ami at last year's Dragon*Con in the classic SF con fashion I wanted to meet them, saw them in a hotel bar, asked if I could sit with them, introduced myself and hung out for an hour. Try it, it works! ) Much in my thinking was informed over the last month by the Amazon/Macmillan ebook pricing wars of far too large a trail to link to anything. In that debate I did first run across Joe Konrath, his fiction and some of his posts with amazingly open and detailed statistics of what he sells and what he makes from digital publishing. (Side note 2: I bought, read and enjoyed his book Whiskey Sour as fallout from the debate).

There are many other bits of thought in the mix, such as my feelings about beginning my own novel during NaNoWriMo and thinking about hiring my friends at Sterling Editing to work on it and what I might choose to do with such a book when)it is finished. That's enough of a prelude, though. Time to hit it.

JC Hutchins struck a nerve when he basically waved the white flag on his current way of working.

Creating podcast fiction does does not generate direct revenue for me. Based on anecdotal and statistical data, very few people are willing to pay for general podcast content, much less podcast fiction. Since my goal is to make a living wage with my words, the current monetization models including in-show advertisements will not deliver this. Dedicating time and effort to my non-fiction podcast projects will deliver equally underwhelming monetary results.

It is also apparent to me that using the Free model to promote a tangible product, such as I did with 7th Son: Descent and Personal Effects: Dark Art, does not deliver sustainable sales results. I have friends some of whom are my best friends, the most talented people I've had the privilege to know and work with who have absolute faith in this model. I treasure their trailblazing efforts and enthusiasm. My faith, however, has been fundamentally rattled.

Put simply: The new media model viably supports only the most blessed and talented of authors. The time, effort and money I invest in entertaining you for free pulls my attention and talent away from projects that can generate revenue. While podcasting, podcast fiction, and most importantly your support and evangelism has positively impacted my life and career in ways I'll never be able to fully express, I cannot continue to release free audiofiction if I wish to make a living wage with my words.

This is pretty big stuff in the world of podcast fiction. Hutch was one of the pioneers of the form and his getting picked up by St. Martins was considered a watershed and a validation for the medium. So if he can't make it in this world, what does that say about all the other podcast novelists who are less engaged, have less of a fan base, less sheer horsepower? Does it mean this medium is screwed?

I am positing that Hutch had a terrible misfortune of timing, that he arose as a viable author at exactly the wrong moment in publishing history. As he started down his path it seemed like the end game was to get a book deal with a major publisher. For writers of the last 100 years, this was the reasonable career success path for authors, and practically the only one. In the last few years though a sea change has happened so rapidly and thoroughly to flip that Hutch got his boat capsized in the process and he will be far from the only one. As crazy as it may sound, for a certain kind of author at this point I think a major publishing contract may seem like winning the game but is in fact losing it.

The red flags I got from the JC Hutchins post started here:

Examining the lead up to, and release of, the novel, I cannot see how I could have promoted it any better than I did. I literally went broke promoting this book and Personal Effects: Dark Art (another novel that will not have a sequel; it also underperformed). I conceived numerous brand-new online marketing campaigns that dazzled you and others. I asked you to purchase the novel, and many of you did.

If JC is literally going broke promoting 7th Son and Personal Effects book, I think a reasonable question to ask is What is St. Martins Press' role in this? If JC is willing and able to put so much of his own time and money into the promotion of the books, what value is he getting from the big publisher that is worth giving away 90% of the sale of the book to them? 50 years ago, and 20 years ago and 2 years ago, this made sense. It was pretty much impossible to get a book published and into the hands of the world in any significant way especially in a way that a writer could make a full-time living without a major publisher contract, especially one paying advances at a level to be a livable wage. Nowadays, especially due to the markeplace enabled by the Kindle, Nook, Sony Reader et al, that's a different equation.

Joe Konrath's post about the money he makes from the Kindle store shows a really clear pattern that he summarizes with:

My five Hyperion ebooks (the sixth one came out in July so no royalties yet) each earn an average of $803 per year on Kindle.

My four self-pubbed Kindle novels each earn an average of $3430 per year.

If I had the rights to all six of my Hyperion books, and sold them on Kindle for $1.99, I'd be making $20,580 per year off of them, total, rather than $4818 a year off of them, total.

So, in other words, because Hyperion has my ebook rights, I'm losing $15,762 per year.

For a writer with an engaged audience, like JA Konrath has and like JC Hutchins has, there may well be more money in their books self-published primarily through the Kindle and other ebook stores. An interesting bit from the Konrath numbers above, that's from making 35% of the sales price for his direct books. When it changes to 70%, he'll be making twice as much per book as he posted above for the self-published ones.

Let me say it again: for a writer who is engaged with their audience and reasonably prolific (because you need new books to keep this engine turning), we may be at the turning point where a better living is available through self-publishing than a big New York publisher book deal.

There are certainly authors that this model will not work for. During my preparation for last year's Podcasting for Working Writers panel at Dragon*Con I talked to both James Patrick Kelly and Kelley Eskridge on this topic and they both raised the point that for a number of old school writers, the idea of engaging at the level of podcasting and doing large parts of their own publicity is anathema. A reasonable chunk of authors don't want to get out in the limelight and picked this career specifically so they don't have to engage. They write their books, maybe do a few conventions a year, do some bookstore events and that's it. Back to the keyboard where the serious work happens. That's fair enough and those writers will always need a publisher to do the parts of this business that would make them unhappy to pursue.

I think of the classic big publisher and big record label model as basically serving the function of the bank or maybe as VC. The manufacturing and distribution of the creative work was too capital intensive for an individual so this company would lend that money to the process, make the books or records show up in the store, do some publicity and keep most of the money. They insulate the creator from the process and from the retailers and fans. What publicity efforts exist, the big media company acts as a semi-permeable membrane to let a little of the public through, but not a lot. Ultimately in this model, the relationship with the fans of the buying public is owned mostly by the retailer and the publisher or label, very little by the writer or musician. For the author that doesn't want to feed and water that relationship, that's perfect.

For the other kind of author, a JC Hutchins or Mur Lafferty or Scott Sigler, going with a major publisher outsources to a third party a relationship with their fans that these writers are really really good at maintaining. When Hutch is paying his own money to publicize his books and his his own direct line into his own fanbase, what can the big publishers do for him? They could give him large enough advances to keep his bills paid while future books are written, but obviously they aren't willing to do that because sales aren't high enough. JC's books earn money, but not enough money to keep him in that system. For me, the real question is Did St. Martins Press do 9 times the work than JC did to get the work promoted? If not, what did they do to deserve a 90/10 split?

Last November for NaNoWriMo I began a novel that I have literally been thinking about since 1991 when I was 23. While I came nowhere near finishing it that month and am nowhere near finished now, I have a goal to finish this novel in 2010. I've already been thinking about what happens when I finish the book. Do I try to find an agent and then try to have them place it with a major publisher? Since I don't have any plans beyond that one book and thus don't necessarily have a writing career in mind, how does that affect my decision making? At the moment I'm leaning towards not bothering to place the book with any publisher at all. I'll pay Nicola and Kelley at Sterling Editing to work with me to get it publishable and hire a book designer and/or artist to hone the final product and then publish it to the Kindle store, Smashwords, the Nook store and whatever else seems reasonable at the time. I'll probably release it via Podiobooks.com at the the same time, do my publicity via that and the other usual online suspects and let it ride. The key point to me is that the energy I could spend in placing my book at a big publisher could be spent selling the book to readers and I'll probably make more money that way in the long run. This isn't the way things worked for the 19th and 20th century and it may not be the way it works in the future, but March 2010 it is the way it looks to me now. The validation of having a major publisher decide I'm their sort of writer doesn't do anything for me. I don't need the book contract to pay my living, I'd end up doing mostly my own publicity anyway so what the hell does the publisher have to offer me anymore? Rather than have them put out a $15 Kindle book that I see a buck or two from and no one buys with a print version that is on and off the shelves in head-swimming time on a death march to the warehouse remainder store, I'd rather put out a $5.99 ebook version that I see $4 from each one and more people buy. I have a whole rant on how the true function of ebook platforms is to enable impulse buys, but this current post is already too long. That must come later.

When I interviewed Cory Doctorow in 2006, one of the things he said is that the generation coming of age now is the first one to arise without a stigma attached to self-publication. Since I've been paying attention to the world of science fiction and writers in general, a giant shift has happened. When I joined GEnie in 1992, the notion of self-publishing your work meant that it was unreadable tripe and the very thought of it was risible to any serious author. Nowadays, it might well be the most rational economic choice available. If you aren't already in the system and earning livable wages from advances on your books, and you are the sort of writer and person with that drive a JC Hutchins, a Scott Sigler, a Tee Morris, a Mur Lafferty, an Alec Longstreth, someone willing to do more than thrown the manuscript over the wall and wait for finished copies to return it might be time to take the reins yourself and just do this. The costs are low which means the cost of failing is low. The traditional publishers aren't paying that much anyway so the opportunity costs are low. Just do it. Lynne Abbey, CJ Cherryh and Jane Fancher did. The writers at Book View Cafe did. I will. Don't pin your hopes on a big publisher with economic drivers that are different than yours. Just do it yourself, work the people yourself and keep as much of the money as you can.

Tags: akismet, amazon, ebooks, jakonrath, jchutchins, kindle, macmillan, publishing, sterlingediting, stmartinspress

ViralHeat, a social media analytics firm, hopes to fill the space left empty by other, far more expensive services.

Sponsor

The Basics

ViralHeat has been around for just over six months, providing a low-price but full-featured social media analysis for the budget minded. We had a chance to chat with CEO Raj Kadam and founder Vishal Sankhla today before the relaunch, which is unveiling support for Facebook monitoring, a new user interface and API support.

The fully Web-based app gives full analytics by monitoring an array of blogs, over 200 video sites, Twitter and now Facebook for mentions of your brand, which is set up as a profile. Each profile exists as a simple logic search, wherein you can keep track of your brand by searching for phrases, domains and hashtags, all in the syntax we've become accustomed to from using from sites like Google.

Champagne Tastes on a Beer Budget?

While ViralHeat compares itself on price to services like Radian6, there is a primary difference between the two services. ViralHeat offers a full set of analytics features, from standard mention monitoring to sentiment analysis using a natural language algorithm, but this is where it stays. It does not venture over to the content creation side, where we find the more expensive and extensive services like Radian6. Other services might offer workflow management, scheduled content delivery and other conversational tools, but this would be overkill for the users we imagine at this app's usability sweetspot.

We see that as an additional merit: ViralHeat has both the price point and the feature set fit for the company that wants to get on top of its image and perception on the social Web but can't afford to bring a social media expert on board - and on salary. The learning curve is suitable for the DIY set and the analytics it provides are self explanatory, not riddled with indecipherable, industry jargon.

For those of you that like the pricing but want to do a little more with the data, the service also allows you to export data into Excel format and access your data using the API.

The Price is Right

Speaking of pricing, this is a point that really brings it home for ViralHeat. With today's relaunch of the site, ViralHeat offers a three tiered pricing system, starting with a basic package for $9.99, a professional package for $29.99 and a business package for $89.99. The Basic package offers standard mentions analysis for 5 profiles, while the other packages offer sentiment analysis and API access for 20 and 40 profiles, respectively.

If we haven't drilled it in enough quite yet, here's the bottom line: ViralHeat looks like a solid social media analysis tool that is priced and designed for the more casual user, while offering simple features like export and API interaction that keep it flexible enough for the more serious user.

My Thoughts On Techcrunch And Daniel Brusilovsky

The Bucky Table by Demacker Design is a side table with a bucket-shaped foot that can serve as a home for your belongings, magazines or even floral decoration.

We're not going to see the iPad hit stores for another two months, but it is already changing the e-book game and forcing publishers and consumers to pick sides.

Last night, several blogs including Venturebeat and NYT's Bits Blog noticed something was amiss on the website of the world's largest retailer: Amazon suddenly stopped selling books from Macmillan, one of the world's largest book publishers.

Not every Macmillan book is gone, but popular ones such as The Gathering Storm are no longer sold by Amazon, either in physical or Kindle form. You can still find the Amazon pages for Macmillan's books you just can't order the actual books.

According to The New York Times, the reason the books were pulled was the iPad. Macmillan told Amazon that it wanted to change its pricing and compensation agreement, upping the price of some books from $9.99 to $15 and splitting sales 70/30, the same model Apple uses for the iPhone app store and its upcoming iBooks store. Amazon's apparent response was to flex its muscle and pull countless Macmillan books off the virtual shelves.

The Dynamics of the New E-book War

Ever since we got word of the iPad's existence, we've known that Amazon and Apple were on a collision course. Apple saw an opportunity to not only create a new category of device, but to get its hands into the publishing market. In the same way Apple has transformed music, the computing giant would reshape books and become the primary distributor of e-books worldwide.

Back in September, we wrote a lengthy piece explaining why we believed Apple's tablet would eat the Kindle's lunch, displacing Amazon's lordship over e-books. We argued that its multipurpose functionality, color screen, and sexier interface and look would put it over the top. Now that we know the iPad's starting price ($499), our opinion hasn't changed. While the Kindle will survive, its sales will likely never be the same.

Publishers like Macmillan apparently agree with us as well, otherwise it wouldn't so boldly demand price changes from Amazon. Before the iPad was revealed, Amazon was the only player in the game. You played by its rules or you could take a hike. Now with a viable alternative only months away, publishers can run to Apple, where they will have more freedom over its e-book prices.

Amazon's clearly worried, which is why it's launching an app store and used its earnings report to remind us that the Kindle is far from dead. But if publishers decide to abandon the Kindle, then Apple will have won the war by default.

That's why Amazon decided to use its biggest weapon, Amazon.com itself, against Macmillan to send a message to every publisher: If you don't play by its rules, then you can't be in its store. While a publisher can likely survive without the Kindle, the same cannot be said for Amazon.com. Publishers simply cannot afford to leave the world's largest online retailer.

The Kindle and the iPad offer different experiences. The Kindle's battery life and e-ink are strong selling points for the device as a reader, but the iPad offers so much more. Apple's banking on those extra features and its undeniable reach to turn the Kindle into an endangered species.

Publishers now have to either choose a side or walk the tightrope between the two companies. The end result will be a long, drawn-out war that will both help and hurt consumers. How it will end is anybody's guess.

Tags: amazon, apple, Apple iPad, Apple Tablet, ebooks, iBooks, ipad, Kindle, Macmillan, Tablet, trending

The Samsung X120 falls in the CULV category as it features the Intel CULV processor. The X120 features an 11.6 inch display and a full sized keyboard. The left and right mouse buttons are located either side of the trackpad, which for some may hinder the use of the built in mouse, especially if you're used to the right and left buttons being located under the trackpad. The guys over at Netbook News received the X120 and have posted an unboxing video along with first impressions design wise. Like the other Samsung netbooks, the accessories include a neoprene sleeve to protect the netbook, however it's noted that no manual is included, not even a quick start guide. The X120 also has the trademark chrome border. Looking at the underneath, it appears that the HDD and RAM are easily accessible for those who wish to upgrade either. You can view the full unboxing and first impressions video after the jump.

via

A post from the Asus Eee PC blog.

Samsung X120 unboxing video

We're not going to see the iPad hit stores for another two months, but it is already changing the ebook game and forcing publishers and consumers to pick sides.

Last night, several blogs including Venturebeat and NYT's Bits Blog noticed something was amiss on the website of the world's largest retailer: Amazon suddenly stopped selling books from Macmillan, one of the world's largest book publishers.

Not every Macmillan book is gone, but popular ones such as The Gathering Storm are no longer sold by Amazon, either in physical or Kindle form. You can still find the Amazon pages for Macmillan's books you just can't order the actual books.

According to the New York Times, the reason the books were pulled was the iPad. Macmillan told Amazon that it wanted to change its pricing and compensation agreement, upping the price of some books from $9.99 to $15 and splitting sales 70/30, the same model Apple uses for the iPhone app store and its upcoming iBooks store. Amazon's apparent response was to flex its muscle and pull countless Macmillan books off the virtual shelves.

The Dynamics of the New Ebook War

Ever since we got word of the iPad's existence, we've known that Amazon and Apple were on a collision course. Apple saw an opportunity to not only create a new category of device, but to get its hands into the publishing market. In the same way Apple has transformed music, the computing giant would reshape books and become the primary distributor of ebooks worldwide.

Back in September, we wrote a lengthy piece explaining why we believed Apple's tablet would eat the Kindle's lunch, displacing Amazon's lordship over ebooks. We argued that its multipurpose functionality, color screen, and sexier interface and look would put it over the top. Now that we know the iPad's starting price, ($499), our opinion hasn't changed. While the Kindle will survive, its sales will likely never be the same.

Publishers like Macmillan apparently agree with us as well, otherwise they wouldn't so boldly demand price changes from Amazon. Before the iPad was revealed, Amazon was the only player in the game. You played by its rules or you could take a hike. Now with a viable alternative only months away, publishers can run to Apple, where it will have more freedom over its ebook prices.

Amazon's clearly worried, which is why it's launching an app store and used its earnings report to remind us that the Kindle is far from dead. But if publishers decide to abandon the Kindle, then Apple will have won the war by default.

That's why Amazon decided to use its biggest weapon, Amazon.com itself, against Macmillan to send a message to every publisher: If you don't play by its rules, then you can't be in its store. While a publisher can likely survive without the Kindle, the same cannot be said for Amazon.com. Publishers simply cannot afford to leave the world's largest online retailer.

The Kindle and the iPad offer different experiences. The Kindle's battery life and e-ink are strong selling points for the device as a reader, but the iPad offers so much more. Apple's banking on those extra features and its undeniable reach to turn the Kindle into an endangered species.

Publishers now have to either choose a side or walk the tightrope between the two companies. The end result will be a long, drawn out war that will both help and hurt consumers. How it will end is anybody's guess.

Tags: amazon, apple, Apple iPad, Apple Tablet, ebooks, iBooks, ipad, Kindle, Macmillan, Tablet, trending

Less than 100 tickets remain for Mashable's Social Media Week event, NextUp NYC The Future Journalist on Wednesday, February 3rd, 2010 at 92YTribeca.

Join us for networking and a conversation and Q&A with Sree Sreenivasan (Professor and Columbia Journalism School Dean of Student Affairs and contributing editor of DNAinfo.com) and Vadim Lavrusik (new media journalist and digital media graduate student at Columbia University Journalism School).

Details

Location: 92Y Tribeca, 200 Hudson Street, New York, NY 10013

Socialize: Facebook Event Page

Pricing: $20 in advance, $25 at door. Tickets on Sale Now.

Food and drink: Full cash bar and food menu available

Schedule

• 6:00 7:15 = Open Networking
• 7:15 8:45 = Conversation and Q&A with Sree Sreenivasan and Vadim Lavrusik
• 8:45 Bar Close = Open Networking

A Conversation and Q&A with:

Sree Sreenivasan Prof. Sree Sreenivasan, Columbia Journalism School Dean of Student Affairs and contributing editor, DNAinfo.com.

Sree Sreenivasan is a tech evangelist and skeptic specializing in explaining technology to non-techies. He is a professor and dean of students affairs at Columbia University's Graduate School of Journalism, where he teaches in the digital media program. Sreenivasan is contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009 with Joe Ricketts, the founder of Ameritrade and whose family just bought the Chicago Cubs and Wrigley Field. He also has been a fixture on NYC-area television. For more than eight years, he served as technology reporter for WABC-TV and WNBC-TV and now occasionally appears on various TV shows (on CNN, NBC's Today Show, CNBC and elsewhere) to talk tech. He has written articles for The New York Times, BusinessWeek, Rolling Stone, National Journal, Bloomberg, Forbes and Popular Science. You can find him on Twitter at twitter.com/sreenet and on the Web at sree.net.

Vadim Lavrusik Online journalist and M.S. candidate in Digital Media at Columbia Journalism School

Vadim Lavrusik is a new media journalist and social media consultant studying digital media at the Columbia University Graduate School of Journalism where he is launching NYC 3.0, a tech start-up news site as part of his Master's project. He's reported for publications like the Star Tribune, The Minnesota Daily, the Mpls./St. Paul Business Journal and most recently was a guest feature writer for Mashable.com, where he covered trends in news media, and contributed to Poynter Online's E-Media Tidbits. You can follow him on Twitter at twitter.com/lavrusik and the Web lavrusik.com.

Thanks to our Sponsors

Pepsi believes in the power of people and their ideas to make positive change. That's why Pepsi is giving away more than $20 million this year to fund good ideas, big and small, that move communities forward. The Pepsi Refresh Project invites individuals to share their ideas about how they can refresh the world. The public votes for their favorite ideas and Pepsi will give out up to $1.3 million each month to fund the winning ideas. Pepsi is leveraging the power of social media platforms to inspire ideas and encourage individuals to participate.

Zemoga is an award-winning digital innovation agency that specializes in the creation of meaningful and engaging interactive experiences and applications. With offices in the US and Colombia, Zemoga empowers customers with groundbreaking solutions through a model that provides efficiencies at every level. Zemoga's clients include Sears Holdings, HBO, ING, Yahoo, Viacom, A&E Television Networks, Toyota, SONY Music, and Rodale.

Thanks to our Partner

Tags: Events, nextup-nyc, social media week

Apple tablet is OLED + back has solar pad for recharging, but (the charger) really doesn't work quickly. More a gimmick. Verizon+att, wifi yes!

Apple Tablet has thumbpads on each side for mouse gestures, reads fingerprint for security. Up to 5 profiles by fingerprint for family.

Yes, there are 2cameras: one in front and one in back (or it may be one with some double lens) so you record yourself and in front of you.

I can tell u the battery life is great in ebook reading mode but not great when on wifi or playing games. 2-3hrs.

Yes, the apple tablet is running an iphone os flavor with ability to have multiple apps running at same time (ie pandora, browser).

The price will be $599, $699 and $799 depending on size and memory in apple tablet. Also, wireless keyboard + monitor connection for TV.

Also, the apple tablet is really amazing for newspapers. Video conferencing is super stable, but nothing new.

The best part of the apple tablet as beta user has been the built in HDTV tuner and pvr, and the chess game.

Yes, it's true I've been beta testing the Apple tablet for the past two weeks and it's amazing!

Each morning we are born again. What we do today is what matters most. ~ Buddha

Post written by Leo Babauta. Follow me on Twitter.

We're several days into the New Year, and many of us are still basking in the glow of a fresh start.

Every year, January brings renewed optimism for change, for a better life, for a better you. And that's a wonderful thing.

It's wonderful, because this fresh start gives us a chance to reinvent our lives and ourselves. It allows us to reinvigorate ourselves, to shed the baggage of the previous year and do anything. Anything is possible!

That is a gift, my friends, and I suggest we make the most of this gift. Not just by creating and sticking to resolutions (here's my guide for doing that), but by reinventing the way we live.

Here's how.

1. Let go.
Many times we are held back by the tangled web of previous failures, commitments, emotions, barriers. We cannot change careers because we're used to what we're doing and it's too hard to change. We cannot find time to get healthy and fit because we have all these other things to do. We cannot find time for our loved ones because we have too many commitments.

This is all old baggage. A fresh start demands a clean slate. Let everything from the past go (easier said than done, I know). Clear your plate and your palate.

Let go of attachments to what you've been doing for the past year, or years. Let go of failures. Let go of fears you've built up. Let go of reluctance. Let go of your ideas about what your life has to be like, because that's the way it's evolved so far. Let go of long-held beliefs and habits.

You have a fresh start. Let go of last year, and start anew.

2. Decide what matters most today.
Forget about your goals for all of this year. Instead, decide: what do you want to do today?

What matters most to you, to your life? What are you most passionate about, right now? What excites and invigorates you? What would give you the most fulfillment?

Often the answer is in creating something, making something new, helping other people, becoming a better person, working on a project that will be an accomplishment to be proud of. But whatever your answer, have it clear in your mind at the beginning of the day.

This might be something you work on all year, or it might just last a month, or it might last a week or a few days, or just today. It doesn't matter. What matters is today that you're going to work on this with all your heart, today. Tomorrow we'll decide on that tomorrow.

3. Clear away distractions and focus.
Clear away email and Facebook and Twitter and your favorite blogs and news websites and social forums, clear away the iPhone or Blackberry or Android or cell phone, clear away all the little nagging work and chores and errands that pull at your attention, clear away the clutter that surrounds you (sweep it off to the side to deal with later).

In fact, if you can, shut off the Internet for awhile. You can come back to it when you take a break.

Now, find focus. Even if only for 15 or 20 minutes at first, but preferably for 30-60 minutes. You can take a break and check your email or whatever after you've focused. Focus on the thing that matters most. Do it for as long as you can, until you're done if possible. Feel free to take breaks, but always return to your focus.

When you're done, focus on the next thing that matters most, and so on.

4. Find happiness now.
Don't look at happiness as something that will come when you're done with this goal, or when you've attained a certain accomplishment or certain amount of wealth or material goods. Don't look at happiness as a destination, something that you'll get later.

Happiness is possible right now. Always remember that. When you push it back until later, it'll never come. When you learn to be happy now, it'll always be here.

When you're doing whatever you're passionate about, whatever matters most, whatever you decide is worthy of your time and heart and focus be happy! You're doing what you love. And that is truly a gift.

5. Reinvent yourself, every day.
Every day, you are reborn. Reinvent yourself and your life, every day. Do what matters most to you, that day.

It might be the same thing that mattered most yesterday, or it might not be. That isn't important. What's important is today right now. Be passionate, be happy, right now.

You'll have a fresh start every single day not just on January 1. And that, my friends, is the best thing ever.

If you liked this guide, please bookmark it on Delicious or share on Twitter. Thanks, my friends.

Read more about simplifying in my book, The Power of Less.

One of the side effects of being bipolar is that many of your senses are heightened. For example, there are times when I will smell gas on fire, when there is none, or a knock at the door when no one is there. As a kid, seeing flashes of people out of the corner of my eye made me believe my house was haunted (and kept me scared of the dark for most of my life). Even feeling hands on my leg or as if someone was in the bed with me freaked me out.

Of course, being me, I swore I had super powers. I knew I could see, hear, smell and feel better than anyone. (Taste was one I never spent much time with, dunno why) I remember things in images. When I used to take tests, I could see the specific page the answer was on, and I would imagine myself reading that page. Even now, I can remember weird facts and places, even as I forget the most mundane things (I have no idea where my keys are).

I know I had super powers.

I spent time looking in the mirror at each millimeter of my face and body. When I see people in photos I will absorb the photo, memorizing the crease under the right eye, or the slight dimple that only appears when the person is half-smiling. I note the curve of the forehead and the shape of the nose. The nape of the neck. The slope of the shoulder.

Its not just people.

I will notice the smallest spot on my dogs snout, where hair doesnt seem to grow, or the change in her skin tone depending on her level of activity. When I go to movies I spend time looking at the entire screen, trying to understand where the characters were coming from, why the set was built in the way it was. Where the story was going. Could I see the monster before it jumped out of the tree?

Over the years its has become not just visual. I try to observe emotion and body language where I can. Sighed just a little too long? IM responses are really short? Perhaps you are talking excitedly, but your eyes are tired.

Often I mis cues (especially in terms of relationships and romantic interest. Man, do I miss that stuff), but many times I am right. Which in many ways, is awesome.

But there is the opposite side. I see all my negatives. I see all the negatives of people around me. Friends will tell me how a particular woman that I am hanging out with is super hot, and I will see the white hairs and the standoffishness. People will show me what they are working on, and I can see the holes, and why something cant work before I spend time worrying about if it can.

Growing up, I used to joke that if I brought home a report card full of A's with a single A minus, the conversation at home would be about the A minus. My parents spent more time discussing the things I could improve on, than the things I doing well.

In my first couple of positions, and certainly at my company, that was the standard. You are expected to do a great job. Not a good job. Because you are expected to excel, lets spend our time on correcting the errors. Ive never much believed in bonuses or commission plans, after all your motivation should be perfection, not hitting some (semi)arbitrary numbers or goals.

In the past year or so, I have started to change how I look at things. I still see everything. I try to use that to understand the holes and the positive directions we are moving in. I have stopped spending time in the mirror looking at me (although, on occasion, I still do it), and when I do, I try and force myself to look at the positives. At work, I have started to do the same. In all situations, there are positive elements and negative elements and spending time on any specific element is not holistic. It is not a complete approach. It is a failure waiting to happen.

Now as a bit of a tangent (I promise to come back to center), each year, it seems that I am inspired in a large way by a single individual. In 2008 it was Jeffrey Kalmikoff, and in this past year (as a whole), as I think about, it kinda surprised me, but it was Michael Galpert. Neither of these guys said or did anything specific TO me, it was more how they conducted their lives, the struggles they dealt with, etc. In fact, I have a pretty good idea who might be my inspiration/muse for 2010, but I will wait a year to see if I am right.

Last year, one of the things that MSG did that I really liked is that he recorded his interactions with the world. Either a quick video or a photo.

I dont do that. I see nothing but negative in photos of me. There is a reason that about 15 pictures of me exist in the world. (BTW, I used to say that one day I would be rich and famous, so less pictures meant they would be more valuable. Always squeezing a dollar out of 15 cents)

So, as I start to try and see myself holistically, I am going to start recording my interactions (and allowing others to record my interactions) with the world. I am going to try this coming year to take a photo of myself every day. I have started to play with DailyBooth, which is wonderful (except I want an RSS feed of my own photos *AHEM*).

I might spend a bit more time in front of the video camera. After all, I do have a lot of things to talk about with the launch of a new company, and other cool stuff that I will talk about later (that, my friends, is an admission that I have nothing else interesting to talk about. Yet.)

Its all about absorbing life holistically. Let the absorption begin.

King Pharmaceuticals, Inc., v ZymoGenetics, Inc., 2009 WL 4931238 (E.D. Tenn. Dec. 10, 2009). Seattle Trademark Lawyer has some background.

This case involves the cutthroat (sorry) world of blood clotting drugs. King Pharmaceuticals sells bovine (cow) thrombin, a clotting agent. ZymoGenetics sells thrombin made from hamster ovaries and snake venom. ZymoGenetics' version has been making inroads on the thrombin market, and King isn't too pleased about that. King claims that its dropping market share is due to several bad acts on ZymoGenetics's part, including ZymoGenetics' AdWords campaign that included the King trademark "Thrombin-JM" as a keyword.

Blaming illegitimate AdWords for King's dropping market share seemed particularly implausible for two reasons. First, the product is purely B2B and has no consumer-facing side. It's used for post-surgery recuperation, so doctors/hospitals are the target customers--and for professional and liability reasons, they are pretty careful about what they prescribe to patients. So if the AdWords ads have helped facilitate doctor switching, it's more likely due to doctors learning of a new drug that doesn't have some of cow thrombin's negative side effects than any marketplace mistake over brands or other "unfair" diversion.

Second, the AdWords ads produced a trivial number of clicks. ZymoGenetics reports that it got 84 clicks on "Thrombin-JM" (and only 803 on the generic term "thrombin"). The court doesn't expressly guffaw at King for fighting over 84 clicks, but I can hear a snicker or two in the opinion. Not surprisingly given the minuscule volume of clicks, ZymoGenetics voluntarily dropped the competitive keyword purchase when it learned of King's lawsuit (it wasn't giving up much), and it agreed not to buy the keyword again. King pressed for a preliminary injunction to forcibly hold ZymoGenetics to its word, which many courts will issue in these situations, but this court decides that ZymoGenetics' promise is good enough and denied the preliminary injunction.

Now, King was going to court to redress ZymoGenetics' perceived transgressions no matter what, so it would be a little unfair to beat up on them for litigating over 84 clicks. However, this case is yet another example of how competitive AdWord lawsuits often are ridiculous overkill given the economic value at issue. (Related examples are 1-800 JR Cigar, which involved $345 of revenue, and Storus, which involved 1,374 clicks over an 11 month period). It's a good reminder to trademark owners to be smart with their litigation dollars!

This can be distilled down to a handful of features that are the foundation for an awesome phone. The iPhone, Droid, Pre and Imagio, to mention a few are great phones. But not a single one of them is awesome.

With the exception of the iPhone, if you pick up a phone today in any carrier store it will magically transport you back to the innovations of 2005 for mobile phones. If the device doesn't fall into that category it will surely fall into one of the other two: your nana's phone or an iPhone knockoff.

I would settle for an iPhone knockoff if it had additional features that would bring it toward the peak of awesomeness. They are either crippled by carrier software modifications or suffer from form factors that leave the user scratching their heads and hating the phone.

With all of that said, I wanted to take this opportunity to just say that I want an awesome phone. What means awesome to me may be not so awesome in your world. So be it. Below is what a phone in 2009 heading into 2010 needs in my book.

1. Connectivity 4g capable, 3g legacy, wifi, bluetooth, IR
2. Camera 8 MP min, flash, top side trigger, HD video
3. Keyboard onscreen, external QWERTY (centered on the device), bluetooth full-size keyboard
4. Software Android or Windows Mobile
5. Size 12.7 MM larger on all sides than the iPhone

There is not one device on the market with all more thank 3 of these 5 items available. As a user of many a smartphone it seems strange that a device with the capabilities hasn't been made yet. I would settle for an awesome camera that had 3g and keyboard capabilities but those don't exist either.

I want to see some awesome people! Where are the game changing products of 2009 and 2010? They seem to be missing in action.

What would you put into a phone to make it awesome, not just great?

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0

I Want An Awesome Phone is a post from: TechStartups.com

Linking words together online is an hobby. Creating context from those words is an art. Making them work in harmony is a gift. The team at Thomson Reuters have done this for some time with their Calais project and the first consumer product from it OpenCalais.

OpenCalais is a monster database filled with linked data that can be accessed by anyone via a special API. Currently it works on an individual application level and as plugins with other popular CMS and blogging platforms. In tandem they create a more powerful experience for the publishers of new content by allowing the integration of linked data for linking, tagging and finding optional third-party resources for inspiration.

Word on the street and from a trusted source is that the Calais team has something new on the horizon their own CMS. A release of a CMS that has semantic technologies built right into is a powerful addition to the marketplace. Many blogging platforms and CMS products available today have stagnated under the weight of their own popularity.

It is hard to innovate when you are leading the pack or trying to figure out how to make money from your product that is free. Time and resources become devoted to maintaining the status quo, patching holes and community relations and support. Not to mention that many of these tools have crept out from the minds of developers and not publishers.

The same can't be said for Thomson Reuters Calais Initiative. With a business model built in from the inception of the project they have the ability to create value from the wealth of content that is entering their system. It is treated to some natural language processing, machine learning and prepared to link with other content. As the initiative currently exists it is the side car to better publishing as there is no status quo or hole patching. They realized this.

Throwing a CMS on top of this type of foundation is a logical move for OpenCalais to extend development and create publisher relations. There has been so little innovation in core CMS offerings that most rely on third-party developers to create additional functionality or implement API's like OpenCalais, Zemanta and other discovery products.

An OpenCalais CMS, blogging platform or whatever comes from this group is going to be a welcome addition to the choices that publishers have available today. The closest opportunity today to creating a true semantic experience in a publishing platform that is readily available would be to install the Zemanta plugin in WordPress. It transforms the writing experience. An offering from Calais could transform the writing and CMS experience.

Update: Krista Thomas (@kristathomas) from OpenCalais got in touch to say that there is a fully integrated CMS based on Drupal called OpenPublish available now.

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0

CMS Innovations from Thomson Reuters? is a post from: TechStartups.com

With the imminent release of WordPress version 2.9 on the horizon and my subsequent lack of excitement, it only seems fitting to put together a wish list for the next version. It is even more fitting since Raanan (@raanan) asked, What's on your wishlist for 3.0 ?

I partially answered that question in the comments with the following:

1. Semantic integration with Zemanta or OpenCalais
   1. This would be like having a librarian with a fancy masters degree in categorizing everything on the planet riding shotgun with you while you write.
2. WordPress recommended vocabulary for categories
   1. This could mirror NYT Open Linked Data RDF or other semantic tools
3. Image upload and modal window to open in advanced mode for properties control
   1. This could be a combo of both tabs but something more powerful from the first time the window opens so that users don't need to perform multiple actions to add padding or custom links to images
4. Feed only choice for publishing posts
   1. This doesn't have to be authenticated and would work by same rules with tags, categories, etc. to syndicate for apps or widgets
   2. Imagine being able to use WP as a CMS to manage the data that is delivered to mobile apps on the iPhone, Android, Blackberry or Palm as one standard

In addition to these four I have some more wishes for this list

1. The return of horizontal navigation to the administration panel or the option to choose vertical left side or horizontal suckerfish style
2. Integrated gallery function for display in themes
   1. Yes, there are plenty of plugins to do this but some of that code like the integration of the fabulous WPTouch mobile theme into central codebase would be huge
3. WordPress.org installs that allow for gravatar uploads through profiles
   1. Hook this into the .com API and welcome these users into the fold
   2. This could turn out to be a great way to make them familiar with the .com platform
   3. But mainly so users can swap them on the fly with their own installs
4. Content libraries from media companies
   1. Stock photos, video, quotes
      1. A new API component to allow multiple third parties to supply this content

I'm sure that over the next few weeks I will think about this some more and come up with a couple other ideas. But for now, what's on your wishlist for 3.0 ?

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0

WordPress 3.0 Wish List is a post from: TechStartups.com

As the war of words ramps up between Google and some news publishers, the latest spin seems to be how worthless the traffic is that Google sends. In reality, the traffic probably does have value, but the newspapers are likely doing a terrible job of monetizing it.

I'll give some examples in a minute, but how about an imaginary story to illustrate the problem?

Let's say a newspaper executive opens a store. They put some story headlines up in their shop window.

Now one of those old fashioned newskids comes along. You know, the type that you'd see in movies selling papers on the street. Let's call the kid Google.

Google reads the headlines and then scampers off down the street, shouting out to people things like Senate's debating health care! or 1 out of 4 homeowners are in the red!

Some of these people are interested. They ask this Google kid for more information, and Google sends them back to the news store.

At the store, the news exec owner greets visitors by asking them what the hell they want. Perplexed, they visitors say they heard about these stories and wanted to know more. The exec shouts at them. Get the hell out of my store, you freeloader! This is for members-only. We don't need riff-raff like you in here.

That's a hell of a way to run a business, don't you think? But it's pretty much how News Corporation execs seem to view the world. Consider what News Corp digital chief Jonathan Miller said earlier this month:

The traffic which comes in from Google brings a consumer who more often than not read one article and then leaves the site. That is the least valuable of traffic to us the economic impact [of not having content indexed by Google] is not as great as you might think. You can survive without it.

Today, we got similar remarks from James Moroney, executive vice president of A.H. Belo, which publishes the Dallas Morning News and other papers:

This is traffic that's not being monetized to any great degree, Moroney said. It's akin to a person who drops into town, buys one copy of your newspaper and leaves town again and yet you spend a whole bunch of time building your business around that type of customer.

Let's be clear about one reason why these statements are coming out. This is round two against Google. In round one, some publishers said Google steals our content. Google's response was that it sends them millions of visitors for free. So in round two, it's time to make out like those visitors aren't worth much. That's especially important if you're an executive who, after floating the idea of dropping Google, comes under attack as stupidly cutting your own throat.

Me, I see visitors as opportunities. This is the internet, where you can tell far more about a visitor to your web site than you can in print. You can tell:

• They're visiting for the first time or on a repeat basis
• They came from Google
• They came from a specific page, or using specific search terms
• The geographic area they're located in

And the visitor who buys your paper printed on a dead tree out of a newsstand? You can tell you sold a copy. And that's it. That regular subscriber? You know they live in a particular area, maybe some demographic info, but you can't custom your dead tree version in any way to target for that.

Can you imagine what would happen if the Wall Street Journal did a one time promotion where for a day, they gave away 1 million copies of their paper? Since there's a real cost to doing so, don't you think they'd figure out a way to make that promotion count? They'd sell special ads? They'd have a super attractive subscription offer?

But on the internet, where they're not paying anything for all that traffic flowing from Google, there just doesn't seem to be any effort. Millions of people are just written off as worthless. If they're watching The Simpsons on Murdoch's Fox TV network, they're valuable (see Free Isn't A Four-Letter Word Offline, So Why Does The Media Hate It Online?). Put the exact same people on the internet, and suddenly they're net neaderthals.

The problem isn't with the people. They didn't suddenly change when sitting in front of a computer keyboard. They don't suddenly have less money. They aren't suddenly less attractive marketing prospects. The problem is with how you're targeting them.

Remember what Miller said? That most of these visitors read a story once and then leave? Well, clearly the WSJ has some analytics running to understand that. Someone, somewhere has churned a report to arm Miller with that information. But that same data can be used to target those visitors better.

Time for a real life example. Today, at lunch, in the hard copy of the Wall Street Journal that I pay $100 per year for, I read a story bout how 1 in 4 US homeowners are underwater or owing more than their homes are worth.

I guess I have at least $100 per year in value to the Wall Street Journal, since I'm a subscriber. But that's gross revenue. Someone's being paid to deliver the hard copy to my door. There are print costs involved with producing it. I doubt the $100 I pay per year covers all that. But the WSJ also convinces advertisers that I'm somehow valuable to them, which is why they pay to place quality ads in the WSJ like this in front of me:

Now that same story is currently being featured on Google. The minute I click from Google to read it, I'm transformed. My $100 per year value is lost. Instead, I become one of those people who Miller says that he doesn't make any money from.

Well, let's see what I get:

That's the beginning of the story. It is EXACTLY the same thing I see if I read this story by clicking through to it from a link on the WSJ's home page (they've made it free to anyone from there). It's also the same thing I see when I'm logged in using my paid account.

Why is the WSJ treating the one-time / first-time visitor the same way as a regular reader? See those two big arrows I've drawn pointing into the story? I'm pointing out that one of the top goals the WSJ would have for first time visitors is to get them to take that 2 week free offer to subscribe or to take one of the free stay connected via email or RSS options. And yet, these things are shoved off to the top and side of the page.

Place them in front of the reader! At worst, you lose nothing. But more likely, you've slightly interrupted one of those freeloaders in the same way you interrupt them when they watch News Corp TV shows and get commercials. And more of them will convert. They may buy more subscriptions, or they may register so you can do outreach marketing to them.

Meanwhile, money IS being made, even off the supposed freeloaders. There's a big ad sitting there off to the site, plus another one right above. Oh, there's too much ad inventory? Then find a way to convince your advertisers to buy more ads or pay more for them, which probably means showing that your ads perform well. And if they're not performing well, fix your problem. Why aren't they?

This is an article about mortgage owners being underwater. Can we assume some of the readers are attracted to it because they may want help with their mortgages? Are there no companies that offer this to type of service? Are there no ad execs who could figure out how to reach them?

Instead, I get served with an ad from Zurich about how to buy the right insurance for my business. Seriously? That's the ad you show me? This is targeting? Roll out one of those Get a mortgage for below 5% ads that I see offline everywhere.

Even better, here's another ad that also shows for this article:

Yeah, in an article about how people can't afford their homes, you show me an ad about buying an iconic residential masterpiece in Boca Raton. And when I don't click on that, because it has nothing to do with my interests, you call me a freeloader.

Your loss, I think. I've got money to spend. Plenty of your visitors do. You're just not figuring out how to get it from me.

That visitor from Google? Show them a completely different experience, if you want. Article and ad, perhaps embedded within the content (labeled as ads, but inline, rather than off to the side). Please, go hire someone like Jeremy Shoemaker or Jennifer Slegg, both of whom live and breathe how to make as much money out of visitors as possible.

Do something. Anything. Please. Survive. But there's one thing you shouldn't do. Blame others for sending you visitors and not figuring out how to make money off of them.

In 2006 I proudly started my first blog, DigMo! It was technology, it was creativity, it was music and it was education. Despite it being a bit of blog soup I was pleased at how quick the site grew but within a few years it reached a critical point beyond which I really couldn't get the traffic to grow. The site was frankly far too general to appeal to a specific community.

The site had a massive 80% bounce rate and taking advice from reading the great advice on this site I decided to take stock and critically re-evaluate the future of DigMo!

As a result I decided to split the site and create two separate niche blogs, DigMo! To focus on educational technology and I launched a new site, TotalApps, to focus on Mac and iPhone App reviews. The thought of starting from zero scared me and I looked at ways to get the site up and running quickly.

I decided the best way to draw attention to the blog was to offer regular site competitions. Finding companies willing to sponsor prizes was actually much easier than I initially expected. I tend to target companies whose product I have reviewed and especially if the review has been popular with readers.

With blog authors being urged to declare any products they are able to keep once a review is published what better way to retain your creditability but by passing the review samples on to your readers as a competition prize ? It seems to me like a logical benefit that will add value to your site and grow the community.

The Mistakes

I think it is best to share my mistakes with the Problogger readers and the initial competitions I ran simply required visitors to leave a comment on a post. This didn't grow the site and managed to result in a massive 70% bounce rate i.e. the users came, entered, and left knowing we would email them if they had won.

The Successes

I decided if I was going to make competitions really work they needed to be of benefit not only to the visitor but also the site and thus I needed to limit entry to RSS subscribers (both email and reader)

The solution was simple and surprisingly successful and will basically work for anyone running a Wordpress blog even with a custom theme.

Setting the competition up takes a tiny bit of code adjusting but nothing too difficult.

The Concept

The competition works by placing a code at the bottom of blog posts that will only appear when the entry is read in an RSS reader, i.e. it does not appear on site.

To do this I used a known solution that was pointed out to me by fellow blogger Thaya Kareeson.

There are a few versions of this idea around but this solution works brilliantly on TotalApps. As I haven't come across any plug-ins that can run competitions this bit of code fiddling is the ideal solution for now.

Getting Started

Open the functions.php file in your current theme folder (I would back this up before adding the code just to be on the safe side).

Paste the following code into the text :

function contest_post_filter($content) {
if ( is_feed() )
return $content.'TotalApps Competition Code (Please note it is case sensitive) : a12221s';
else
return $content;
}
add_filter('the_content','contest_post_filter');
function contest_comment_filter($comment_text) {
return str_replace('a12221s', '[code hidden]', $comment_text);
}
add_filter('get_comment_text','contest_comment_filter');

There are two lines you need to change - 1. the line that says TotalApps Competition Code and 5 lines down the code is repeated (a1221s).

I recently ran a competition where visitors could win a copy of Screenflow 2.0. The following screenshot shows the bottom of the post as it appeared in the browser.

. and this is how it looked in the RSS reader. You should note your RSS Feed must be the full article view (i.e. not just the abstract) for the code to appear.

When the competition closes as I generally ask the sponsor to select a number between 1 and the number of comments and then contact the lucky winners using the email address in the comment.

When a competition closes you can either comment out the code in functions.php by adding /* before the code and */ after or alternatively is simply change the text to "No competition at present"

Offering a reason to sign up to the RSS feed resulted in the number of TotalApps RSS subscribers growing in one month to double the number of readers DigMo! had after 3 years.

Tips :

• Know what your readers want and try and target prizes appropriately.
• Make sure you link to your RSS and RSS by Email Feeds in the post to make it as easy for visitors to subscribe as possible.
• Make sure you make the rules clear and post the winner's name publicly on site.
• Where possible have the competition sponsors look after the postage. This not only saves you time and hassle but it is also assures the sponsor the competition is above board.
• Don't run competitions for more than a week as most of the comments tend to happen in the first week after that it dries up quickly.

I have to say I am certainly no expert in coding or blogging but am really excited to find a solution that really works for managing the competitions and I am equally as excited to see the number of subscribers grow.

There may even be better solutions out there and if you know of any I would be keen to hear them.

David Cleland is a teacher based in Ireland who runs three successful blogs (TotalApps, FlixelPix and Digmo.co.uk)

Post from: Blog Tips at ProBlogger.

How To Run Subscriber-Only Competitions on Your Blog

Share This

The web browser is the the only place that most computer users come into contact with a command line these days. Well, lest I forget the search box that wraps those magic keywords and phrases in some crazy ass query that pings about 8 billion servers on the dark side of the moon that Google owns.

The address bar in a browser is not different except that it requires the user to know the path to a set of files store someplace. The browsers job is to take this command and wrap it up in a request with more information (headers) to identify itself to the host of the requested files.

Most users don't know that this happens, they don't care and even if they did would it matter to them as long as they found what they wanted.

Search is used when people don't know the URL to type and you need assistance. URL's get typed into the browser when a user knows where to find what they what. URL's are like phone numbers to users (I know about IP addresses so hold your horses).

If asked how a phone is able to make a connection to the right individual on the other end. All you would say is, Dail the number. You wouldn't get into exchanges, towers, cables, routers, etc. A phone number is a code. It is a file pointer to get the information you desire.

This mind numbing nonsense regarding the death of URL's is shattering my faith in humanity. With that said, I don't think it was the point of the post. I think this was:

We all know that the internet has won as the transport medium for all data but the universal interface for interacting with the web? well, that battle is just now getting underway. Chris Messina

Let me stand right up and say there is no battle for the universal interface for interacting. There are trends, tools and options. Each person will choose their own, have it chosen for them or develop their own. It's that simple. Do what you like, use what you like and move on.

Attempting to prescribe what a universal interface is a fools errand and a businessperson's opportunity. It's not grounds to loosen one's grip on the reality that the internet will keep moving along with or without you. Just do your best for the groups that you represent and meet their needs.

URL's, phone numbers and file pointers will always exist. Without them nothing works. I don't even know how I came to write this piece or why I found it important. I should have just left these hyperthinking geeks to fight about nothing.

Saying that the trend of embedded graphical navigation systems to find what you are looking for is going to destroy the internet is like saying that because of contacts as graphical representations of of phone numbers that they will disappear.

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0

No One Is Taking Your URL Away is a post from: TechStartups.com

The question really is what happens when there are no longer applications that allow us to take web content with us on the go?

The promise of RSS was in the ability host applications to store web content for offline or time-shifted consumption. This played out well in the early days as developers that embraced the specifications of RSS wrote programs that allowed subscription to feeds, stored content locally on a device, allowed the creation of folders and keyword driven categories for grouping.

What hasn't played out very well is the success of these RSS programs called readers. For some time now they have languished as one competitor slowly took their users away. Many times because they stopped innovating on top of the RSS spec and treated solely as an update mechanism. Which it is but then relegated it to interfaces reminiscent of web mail applications. Who needs more web mail apps?

That isn't to say that the competitor of which I speak and reference in the title has an application is that much better. It operates likes its sister service, Gmail. Now with the lions share of RSS consumers using it to consume feeds it is putting the competitors out of business or forcing them into niches to seek out revenue.

NewsGator is the perfect example of this with over five rounds of funding under its belt, two client-side programs for reading feeds and a defunct online reader. Their new products boast integration with Google Reader.

If no one can beat Google in this area and the biggest players in the space are moving on to other feed related products, what is to become of time-shifted consumption?

It is not hard for me to envision an internet with only Google Reader as the sole RSS aggregator for consumers. But what comes as an easier vision is Google rolling it into a Wave like application to focus on the real-time aspects of pinging and conversations.

The next great opportunity for RSS and time-shifted culture will begin again when Google does this type of integration and gives up on the feed reader. RSS is the plumbing that keeps content moving around the internet but as soon as Google puts it away as machine language, the humans can pick it up again build applications with a better experience.

Marc Andreessen has said that Web 2.0 was just the web looking like itself. The next versions of feed readers will be feeds looking like themselves.

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0

What Happens When There Is Only One Feed Reader? is a post from: TechStartups.com

WordPress release a beta version of its blogging software earlier this week and I thought that I would give it a go. I installed it on my server having read about new features on other blogs a few days ago.

I was hoping to see some of the changes in effect. I did. But I'm not excited.

This release was more about patching things up and plugging some holes on the code side. It isn't at all about the UI and display layer. It would have been great to see some Admin changes to the grouping of features or a more robust media uploader.

The current one isn't bad, it's just too many steps to get to the advanced features for formatting around the images or video. Sizing them is still fine and linking them up to the post or a larger image of the image being inserted are still options are easy to get use.

I was able to install plugins and themes without many issue. Of course all of them displayed messages letting me know that they weren't tested with this version of WP and they could blow up the universe if installed. Not really on the universe part but it would have been cool if they said that.

Themes were another story. I'm guessing that there are some hooks that have changed that threw off quite a few that I tested but a couple made it through with flying colors. The most frequent problem was the main body column area not displaying.

This goes without saying, but if you're not as adventurous as me and seeking thrills in new features or a challenge managing an upgrade, then this version of WordPress is for you. You can do the upgrade and won't even notice the difference. That is until your theme flakes out.

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0

WordPress 2.9 beta Review is a post from: TechStartups.com

If you are looking for a meetup with more brainpower than horsepower you need to be in New York next week. Don't come for Web 2.0 East, come for the Augmented Reality Lounge being hosted by and at Portner Novelli on November 17th at 7:00 p.m..

In this room will be some of the brightest stars from the Augmented Reality and Semantic worlds. You heard that right, AR and Semantic nerds in one room. Two of the most powerful forces that are shaping how the next web will be architected and delivered both on pc's and mobile. The work of both groups will be the defining factors in how you experience the world around you.

If you would take part in shaping the future of the internet, these are the folks you should meet and talk to. Many of them are going to be in town for a panel on AR at the Web 2Open, an unconference event at the Web 2.0 Conference. The others are based in New York and take part in the Semantic Web Meetup Group. That group is organized by one of the AR panelists and semantic technologist, Marco Neumann (@neumarcx).

Other members of this panel include:

• Robert Rice: CEO of Neogence, Chairman of the Augmented Reality Consortium
• Ori Inbar: Co-founder and CEO of Ogmento
• Jack Mason: Global Business Services, Strategic Programs and Social Media at IBM
• Lynne d Johnson: SVP Social Media at the Advertising Research Foundation and host of the NYC Android Developer's Meetup
• Erik Manley: Manager, Digital Media at GE
• Michael Eisenreich: Technology Leader for GE's company-wide Internet presence
• Matt Szymczyk: CEO of Zugara
• Marco Neumann: CEO and Founder of KONA, Lead Organizer for New York Semantic Web Meetup Group

This meetup before the event is the brainchild of John C. Havens (@johnchavens), the author of the book and blog Tactical Transparency and lead organizer for the first PodCamp NYC that helped to define all that followed. John has a strong interest in Augmented Reality and saw the obvious ties between the AR world and the Semantic side that I was talking to him non-stop about.

The Augmented Reality Lounge is an event that Marco described as:

The Semantic Web is an ideal candidate to become the fabric for Augmented Reality applications in the near future. The global availability of HTTP and the flexibility of RDF, the foundational framework for the Semantic Web, make it a perfect match for distributed, heterogeneous and networked applications that can help to enable emergent Augmented Reality services.

Believe me, if there is an iteration of the web that you should be a part of it is this one. The foundation that is being built from semantic data and the interaction with the real world that augmented reality presents is one that your ideas should be a part of.

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/4

Shape the Next Web Next Week with Augmented Reality and the Semantic Web is a post from: TechStartups.com

As the in-house SEO coordinator for CNN.com and the rest of Turner's news properties (including CNN Money, CNN International and iReport), he has overseen a 17 percent increase in traffic from search year to year and oversaw one of the single largest search traffic days in the site's history with the 2008 presidential election.

Editor's Note: We asked Topher to write this for Tech Startups because his work is impressive. SEO's of all types can benefit from his experience.

Now that the new CNN.com has been live for a while, I can sit back and say, yes, the SEO effort worked!

With that in my pocket, I wanted to walk you all through the path that I took to have as SEO-friendly a site as possible when it went live October 24.

Got involved with the process as soon as I could

They brought me in, and I inserted myself as much as I could during the wireframe stage. This was great, and I was able to ask a lot of questions about what items were on the page and what they would show the user.

After the wireframes, the next thing in front of me was the series of mockups that evolved into the final comps for the site. This was even better than the wireframes because I was given a real idea of the modules and items on the page, and then I could ask some tough questions about the technologies we would be using to build it out. I was able to have some really great conversations with them about the use of Flash and Ajax and the up / down side of using them in each case.

Finally, I was looking at the HTML reviews and was able to see the real world the code we were using and catch the little things that might be forgotten.

Do not forget about the little things

This was huge for me to be able to see the real-world code in HTML review and also final templates before launch.

This is the time I found all the little things that I might have overlooked or that were removed from the code in the final stages. I was not able to get it all in there at this point, but if it was just a mistake, this was the place to catch it.

Win the war, not the battle

Yes, things that I wrote about in the SEO requirements did not make it to the live version of the site. Yes, I wish they would have, but in the end, it is all about winning the overall war, so don't fret. Keep your eye on the big picture.

The ends justify the means

In the end, the big picture is to get more traffic to your site from search, and that is my goal at CNN. I wanted to have the new site give the editorial team and me a good chance to optimize it to get as much search traffic as possible.

This is not the end of the road

Now that the site is live, I cannot give up. I need to keep on with the things that did not get in by launch day. Remember also that SEO is not a stand-still kind of world, so there is always something new to try to get done on the site.

In-house SEO Tips From A Master is a post from: TechStartups.com

The future of local journalism was the topic for the most recent meeting of the Future of Local Media NYC group. The conversation though fell short of anything resembling a dialogue about the future of local journalism. It was another example of the turf war that is plaguing publishers today Bloggers vs. Journalists.

In usual fashion only one side was present to represent their viewpoint. In this case, bloggers. If there was a journalist in the room of about 50 attendees they went unnoticed due to silence. Which was warranted given the conflicted and at time antagonistic nature of the answers panelists were giving to questions.

The panel could have been titled the Future of Local Snark. If a journalist had challenged the prevailing wisdom in the room they would have left bloodied from the snark bites. Gems like, I won't hire a journalist. They can't write what we need. and my fav The papers rip off our stuff, were guarantees that guests on the panel would have delivered swift verbal jabs to any journo speaking out of turn.

When the moderator would try to loop them back to elaborate on their answer he was typically met with the same avoidance and flippant, We rock. They suck., response.

Maybe it was brewskis that some panelists were drinking before hand that elevated their disdain for the topic at hand? Maybe is was that they really didn't have anything to offer to such a topic? Maybe they just didn't care?

It doesn't matter what the real answer is. I will never get those two hours of my life back. Much of my own emotion about this stems from the fact that these bloggers are held up as the thought leaders by the community and groups because they have traffic. Big deal when it comes from photos of a rat stuck in a sidewalk.

The fact of the matter is that the chasm is widening between bloggers and journalists even as we are being pushed closer together by digital delivery and crumbling business models. Bloggers and journalists are now face to face competing for the same eyeballs. The equation goes like this: Eyeballs equal traffic and traffic equals the ad dollars that fund both sides. Also known as the page view model.

For now it is adequate for bloggers to create life-style companies and brands around themselves. At the same time, it is the same model and the reason that print publications are being shed by the media companies that own them. Something that the panel seemed to be woefully neglectful of.

I am picking on my own people here, the bloggers. So let me address journalists for a second.

I admire the fact that journalists have chosen a profession that is supposed to reward them for their talent and skills with the written word. I do. For many decades journalists have made a go of it from the hands of global fat cats and local gentry that have two agendas making money and spreading their views.

Journalists have been eager to distance themselves from bloggers by calling them unprofessional, hacks and much worse. I was stopped by a journalist that I spoke with in preparation for this piece when I mentioned that bloggers and journalists are now competing. Oh, no we aren't. A we rock, they suck response from the other side.

It was then my turn to remind her that Rome was burning and if their isn't some innovation in how content and the production of it is paid for, not only would they be out of their current gig but they would be unable to find another that doesn't rely on test of their manual dexterity skills.

I don't know with any certainty what the future holds for journalists or bloggers. I do know, however, that right now the lack of dialogue, dismissal and inaction while great media empires fall are making the future of media less predictable. It's kind of exciting.

This is the time when the participants on both sides have the rare opportunity to shape the models. There will be winners and losers in the race to shape the future of media. But if this snark continues from both sides we're all going to be losers and our daily news will consist of Willard Scott in a tutu making fart sounds and photos of rats stuck in sidewalks while bloggers and journalists, dressed as a marching band, are led by Bill Moyers and Lady Gaga.

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0

The Progeny of Neglect and Great Technology is a post from: TechStartups.com

The semantic web is well on its way and one of the startups that has taken an early lead is Zemanta. They have taken a unique approach to linked data and the science that powers their ability to create structured content from it. They aimed their service at publishers, not the IT crowd.

Typically, semantic technology companies rely heavily on their colleagues with computer science degrees not the actual publisher. They will deliver products as API's or server side solutions with a hefty price tag. Zemanta has created the right relationships with CMS and blogging platform owners to integrate their tools within administration sections.

They offer AJAX'ed out components in these platforms that reads from the main content box as a publisher types a post and updates linked content like photos, links and tags that are appropriate for the post. By doing this it allows the publisher to focus on their post and actual release content faster.

The core of their service is to intelligently eliminate the need for the publisher to start research from ground zero. They offer points of direction inside the administration interface to guide the publisher to resources quickly. I am most impressed with the way that Zemanta handles tags and the relationships between them.

Zemanta does offer an API, I have used it in the past. The API returns data quickly and an even more robust set than the plugin style for CMS's. A sample request returns maps, categories, links, excerpts and more. The only problem that I encountered was one that all semantic companies have right now, context and sentiment for breaking news.

Semantic services rely on hefty algorithms that need sample data to create the links between data and develop sentiment. As a result of this issue, it makes it very hard to implement solutions that work with real-time data and syndication of that content. Most times, once something has hit a feed or been released to a partner site it cannot be updated with linked data. I've been told it is something that the Zemanta team is working on.

Zemanta makes it easy to Zemify your content in WordPress, Drupal, Movable Type among others and possibly Blogger in the future.

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/4

Post from: TechStartups.com

Tweet This Post

Update: The CNN iPhone App is now in the app store. Download it here [iTunes link].
-
A little over a month ago, we reviewed the NPR News iPhone App. We raved about its radio integration and personalization options, so much that we definitively declared that NPR's iPhone app blows other news apps out of the water.

We may have spoken too soon, because that declaration was before the CNN iPhone App.

The CNN iPhone App, which is now live in the app store [iTunes link], is nothing short of impressive. It combines breaking news with customization, the ability to save stories, streaming video whenever breaking news is in progress, and most intriguing of all, citizen journalism.

CNN's iPhone App: It's Impressive

The CNN iPhone app is divided into four key (but very different) components, combining for one seamless app experience. Here's what you can expect if you download the $1.99 app:

Headlines: It's the core of any news app being able to read breaking news. You can sift through news by recency and by category (crime, politics, health, etc). And since it's CNN, you can also share stories via Facebook Connect, Twitter, SMS, and email.

Oh, one more cool thing about headlines: if you turn your iPhone on the side, you can view stories like you can your iPod album covers. Flick through images to find the story that interests you. It's a uniquely visual way to consume news.

My CNN: The app is chock-full of personalization options. Our favorite is the ability to save stories you want to read later. You don't even need a connection to read saved stories, so you pick out the news you want and read it on the plane without a problem.

Another nifty feature: you can follow topics or stories that interest you and get alerts when there are updates to that story.

Video: Yeah, this app gets even better. It is CNN we're talking about, so you'd hope there would be some video. You can watch on-demand clips related to breaking news. However, we're huge fans of the live streaming video integration. Anytime there's a breaking event (Obama gives a speech, a major natural disaster, election night, etc.), live coverage from CNN Live becomes available. Hell, this is a feature that I'd purchase as a standalone app itself.

iReport: Out of all of the CNN iPhone App's features, this one may be the most game-changing. iReport is CNN's user-generated citizen journalism initiative, where everyday citizens can upload photos, videos, and stories about events happening near them. Some of it is even used on CNN's news coverage.

Guess what? The app lets you submit photos and videos you take with your iPhone to iReport and to CNN. Can you imagine how much citizen journalism this app will encourage?

To say we're impressed with this app is an understatement. CNN went all-out with features and functionality, but did it in a way that's simple and easy to use and consume. The app sets a new standard in functionality and even has the potential to change the news game with its iReport integration. It's the complete package.

Tags: cnn, iphone, iphone app, News

There's nothing like a fake commercial on Saturday Night Live to draw attention to a special kind of stage fright and Big Pharma's cheery, side-effect-filled solution to it. In the dead-on parody style the show has mastered over 35 seasons, this weekend's premiere gave us an ad for the fictional Bladdivan, a diuretic/anti-anxiety drug that combats "chronic shy bladder syndrome." A character played by Fred Armisen just can't belly up to a crowded urinal and let go with the other guys. With this medication, he can pee anytime, anywhere (which could be embarrassing, but that's where the sedative part of the chill pill comes in). Armchair critics have pointed to the skit as one of the highlights of an otherwise uneven and lackluster season premiere on Saturday. Hey, don't blame host Megan Fox. She even broke out an exaggerated version of her native Tennessee twang and managed not to drop the F-bomb during a biker-chick skit. That should be worth something. Bladdivan is no Colon Blow, but it's a decent debut for the new season.

Posted by T.L. Stanley

Ownership matters, because otherwise Blizzard and other software vendors can wipe away important consumer rights with legalese contained in license agreements. For example, in Section 117 of the Copyright Act, Congress gave owners of computer software the right to use their legitimately purchased software without having to rely on permissions in license agreements. Blizzard and other software vendors are arguing that customers are not owners, but mere licensees, in an effort to eliminate our rights under Section 117.

This "owner-versus-licensee" trick is not just an end-run on Section 117, it's inconsistent with the law in other areas--the courts and Congress have long rejected efforts by copyright and patent owners to impose all kinds of post-sale use restrictions on books, patented machines, and compact discs. Why should software be different? Just as with those other copyrighted works, if you bought the disc that the software comes on outright (as opposed to leasing it, for example), you should get the privileges of an owner (i.e., the right to resell and the right to make copies and adaptations as necessary to use software).

In short, Blizzard's legal arguments here are all about using copyright law to take away consumers' rights in the software they purchased.

Photo by Joel Zimmer.

The key, according to tips compendium WikiHow, is to reuse as many common bases as possible. So "a roasted chicken can be eaten as straight chicken with side dishes (e.g., mashed potatoes and veggies) the first day, contribute to a chicken skillet, and wind up as the basis for soup." The corollary of the solo sequence technique is to properly freeze the remainders.

According to the post, if you're dining solo, you should ideally freeze food in one-person portions, meaning that while you're free to buy in bulk, you should divide the pre-cooked goodies into "half-pound or smaller pouches before you freeze it."

Browse the post for other tips on how to cook for one, and if you've got a lot of experience preparing solo meals, chime in with your own advice on how to best do so in the comments.