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Added on February 25, 2007 by
Kris |
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Poor Al Gore, and winner of today's funniest search results for this post are:
1) Al Gore botox
2) what happened to al gores face?
3) grammys al gore
I guess the funniest part is that I didn't expect to get many search hits for this because I thought it was just me who was creeped out by the "aging rock star "work that had been done on his face. Not so. Now I feel a wee bit more normal.
I would like the old Al Gore face back. I'd even take the bearded one.
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Added on February 23, 2007 by
Kris |
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I am a RSS stats junkie. From RSS stats you can demonstrate almost anything that you want to (like most any other statistics, but work with me people). You can highlight trends, show how another integrated marketing helped your feed at a specific time of day, try to gauge some ROI from your RSS feeds or tell what applications or bots hit your feed most often. And don't forget click-throughs. There's tons of information that can be pulled from feeds by tracking them. FYI, if you are not tracking your feeds you should be it will open your eyes to a new group of people standing right outside your door.
My buddy Rick Klau over at FeedBurner has released some great numbers and taken a conversation public, so to speak, that many podcasters and bloggers have had recently. The focus of that conversation has been just what are we measuring with these numbers? Which stems from a conversation that page views are dying as an accurate measure of success. Rick's take is that we are measuring engagement. I would agree."Your Content is Bigger Than Your Feed
Today's key takeaway is that feeds represent only one aspect of a publisher's overall content consumption. We're living in a world of distributed media after all: people might be reading your content directly on your site, within a widget, via resyndicated headlines on another site, or on a social networking site." RSS has the ability to more adequately demonstrate engagement since a user actively decides to make your content part of their life. Think of it this way, what if you were able to get people to subscribe to banner ads? What would those statistics look like? You would measure click-throughs, time of day, conversion ratios, etc. Feeds are no different, though more benign. The ad just happens to be your content.
As we creep toward standardization or something closer to a norm for interpreting RSS statistics this post may kick the creep up notch to a walk.
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Added on February 22, 2007 by
Kris |
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I realized this morning that it is impossible for me to take time off. I'm sick right now and wanted to take this morning off from work.
Things were off to a great start after downing some cough medicine last night and rolling out of bed at a late 7:30 a.m.. I did up some breakfast in the form of Weight Watchers bagels, sawdust and rubber flavor, and tried to do what Betsy does and watch tv. Observation . . . daytime tv will rot your brain and working from home means only one thing when tv give you little to no satisfaction. My options:
1) Leave the house - no, Fry's isn't open yet.
2) Check email - yes, simple ritual
And as fate would have it choice 2 welcomes me back to work with open arms. A tweak here, a conference call there and I am back where I began yesterday, a little hairier and rested. It is a no web cam day for sure.
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2 comments
Added on February 19, 2007 by
Kris |
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Yes, I'm back from the warm south and meeting a lot of nice folks interested in podcasting. Podcast Academy 5 was a fun event not just for sharing the nerdly dealings of RSS but for the meals and other good times that our host Gigavox Media put on.
Thanks to Michael, Doug and the entire Duke team for putting together this event and inviting me to particiapte!
Michael got some shots of us at dinner. Here's one with most of the crew at the brewpub. Can you find the bald guy with the big goatee?
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Added on February 14, 2007 by
Kris |
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The academic podcast hoopla has kicked off. So much so that I don't want to put my headphones on to get show notes done and stand out. It's like being in class. Except I can pass notes, so to speak. :-)
There's a pretty good turnout here of academics. It reminds me of the old days working in higher ed or producing NCQ Talk.
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