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0 comments
Added on July 24, 2006 by
Kris |
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Steve Kaminski from the Grand Rapids Press has a review of the Alltel Racing Podast that shouldn't be missed by anyone interested in business podcasting, "Alltel's NASCAR podcast proves insightful". Kaminski comes to the podcast as a skeptic and leaves a believer in the power of podcasting. " 'Yippee' is what I thought when I opened up my e-mail and read that Alltel has introduced the Alltel Racing Podcast this season.
Can you say "infomercial?"
On second thought, don't say it.
You would be wrong.
This is not scripted and rehearsed. With Borland, you get shoot-from-the-hip, no holds barred, opinionated talk.
I talked to Alltel executives last week, and they said they wanted to give fans a behind-the-scene look at their race team. That they deliver." What Alltel has done is simply to follow rule one in podcasting to have successful show. What is that rule? Honesty. Just be honest. Be human. Take a listen at www.alltelracingpodcast.com.
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2 comments
Added on July 21, 2006 by
Kris |
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As many of you know I am a stats freak. So since we passed our 250th show I thought I would share some numbers. These numbers aren't for the entire 250+ shows but for the new site that went live on April 9th of this year. Totals are since the site went live 3 months ago:
Shows: 38 Downloads: 49,461 Downloads from RSS: 40,162 Downloads from site: 9,299 Avg downloads per show: 1,301 Unique listeners who have downloaded: 3,998 RSS hits: 254,826 Unique RSS hits (includes bots and spiders): 5,160 Unique RSS daily avg. hits (all feeds): 562 % of people using old RSS feeds (prior to new site launch): 79.1% % of people using new RSS feeds (post new site launch): 20.9% % people using iTunes to subscribe: 49.7% % of people using Juice to subscribe: 9.9%
How did you get this information? From Castlock.
What is Castlock? It is the podcast platform that runs this site.
Where can I get it? Right now it is mine and only mine.
What does it do? Manages this entire site, podcasts, RSS feeds, delivers mucho stats, allows for HTTP Authentication of feeds and is integrated with Authorize.net payment gateway for paid for subscription RSS feeds.
That's it. Those are the stats that I check everyday on the download and RSS side of the house.
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