It truly has the stuff that Super Bowl Ads are Made of and looks like it will be one of the most talk about ad campaigns of this Super Bowl Season.
Wanna see it?
As Tim mentions in his post there is quite a back story here of how this commercial came about. It was originally produced by a few PepsiCo employees that are part of the EnAble group. Their version wasn't very Hollywood but very effective as a treatment or proof of concept because the story is told so well.
Look for some more buzz and talk in the next few weeks about this commercial as well as follow up videos.
How would I know? I mentioned on a podcast that I had a consulting gig that changed focus, right? Well, the team that is working this inside Pepsi and the digital team at a NYC agency are at the top of their game and will give this campaign legs beyond this one ad.
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