Starting today, they are in the site metrics game too. I got a message from Rick that the sites stats were going live today following a couple weeks of beta testing (of which I was a member).
With their acquisition of BlogBeat a while back I expected that FB would release a website tracking application but I thought it might be a different product line. Nope. It is rolled into the same interface as the RSS stats. Good move.
I only ran the beta on one page that listed our podcasts since I run my own nerdy real time stats tracking and have for the last 5 years. What I found impressive with the FB stats was that they made this dead simple for a new user to come right in and understand what is happening with their site visitors and where they come from.
So is it all good for me, no. There are some minor things that didn't report accurately for me but most likely the problem is the way that I set up my URL's in my .htaccess file. The FB sites app is occasionally reading them as 'outgoing' links. What is good about that though is it is still tracking the same visitor through the site . . . a nice nice bug in any case.
I'd look for this bug to become a feature or a hack soon. Of course, not based on your own hacked up .htaccess file but for the practical purpose of knowing what path a visitor takes through your site.
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