"The money for now[in podcasting] is in services and software with advertising lagging behind as podcasters have yet to produce the numbers and models that advertisers feel comfortable with. Podshow seems to prepared to build from the services and software base and then bring the advertisers in but in that time there will be other[s] who figure out how to make it work.

My take is that being a first mover is very important, especially in this space and the mistakes that will be made by Podshow will benefit everyone else who comes along after. We're all learning from one another, a community of individuals with the same interest sharing (even if for a price)."